FranchiseVerdict
LEI Home Enhancements logo
FV-01480·CAUTIONExcellent81FDD 2022

LEI Home Enhancements

Home Services - OtherFranchising since 2017Website
Investment
$61K – $142K
18th pct Other
Avg revenue
64th pct Other
Royalty
5.0%
6th pct Other
Units
30
43rd pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $61K – $142K including a $50K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 69/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
  • System contracting at -12.0% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
LEI FRANCHISING, LLC
Parent company
Lasting Energy Innovations, LLC
Incorporated in
Ohio
HQ
11880 Kemper Springs Drive, Cincinnati, OH 45240
Auditor
Clark, Schaefer, Hackett & Co.
Audited financials
Franchisor revenue
$2.7M
vs $2.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one LEI Home Enhancements unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $61K–$142K
Working capital
$
FDD reports $5K–$20K

Unlevered ROIC · per unit

86%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$98K
EBITDA margin
13.0%
Total invested
$114K
Payback
14 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

LEI Home Enhancements franchisees operate in the home improvement/remodeling sector, likely managing customer acquisition, project sales, contractor coordination, and installation oversight. Day-to-day activities typically include site assessments, client consultations, project management, and quality control for services such as windows, doors, roofing, or kitchen/bath remodeling depending on franchise focus.

CEO
Robert Keller
Founded
2017
FDD year
2022
States available
19

Item 7 · what it costs

The Vitals

Total investment
$61K – $142K
All-in to open one unit
Liquid capital
$5K – $20K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
30
Opened
0
Last reporting year
Closed
2
Turnover rate
6.7%
Company-owned
8
Corporate units in the system
% franchised
73%
vs corporate-owned
Net growth (yr3)
-8.3%
Net unit change last year
3-yr CAGR
-12.0%
Compounded over last 3 years
2020
22-1
Franchised units
2021
24
Franchised units
2022
25
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

69
Risk · 0-100
CAUTION69 / 100

Contracting franchise system with non-transparent financials and high fees relative to undisclosed profitability creates significant ROI validation risk.

Score breakdown · what drove the 69 / 100 rating

  1. 01MEDUnit count declined 8.3% YoY (30 units) indicating system contraction and potential franchisee underperformance
  2. 02MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or compare to $61k-$142k investment
  3. 03MINORHigh franchise fee ($49,500) represents 81% of minimum total investment with no published revenue benchmarks to justify cost
  4. 04MINORDeclining franchise system suggests difficulty recruiting/retaining franchisees; raises questions about unit economics and support
  5. 05MINOR5% royalty on gross sales (not net) compounds margin pressure if average unit economics are weak

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Code
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Ohio

Item 11

Training & Operations

Classroom training
35 hrs
On-the-job training
17 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

15 numbers

Locked
(480) 739-••••
AZ
(517) 373-••••
MI
(407) 641-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

LEI Home Enhancements · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above