FranchiseVerdict
The Roof Resource logo
FV-02700·MODERATEExcellent81

The Roof Resource

Home Services - OtherFranchising since 2023Website
Investment
$89K – $116K
36th pct Other
Avg revenue
64th pct Other
Royalty
Units
7
21st pct Other
SBA default

Bottom line

  • Total investment $89K – $116K including a $45K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
The Roof Resource Franchising, Inc.
Incorporated in
Michigan
HQ
13400 Canal Road, Sterling Heights, Michigan 48313
Auditor
Metwally CPA PLLC
Audited financials
Franchisor revenue
$202K
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Roof Resource unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $89K–$116K
Working capital
$
FDD reports $6K–$12K

Unlevered ROIC · per unit

81%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$112K
Payback
15 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate roofing sales and service operations, likely handling residential/commercial roof inspections, estimates, repairs, and replacement projects. Day-to-day activities include lead management, job scheduling, crew supervision, material procurement, and customer invoicing under The Roof Resource brand.

CEO
Michael Harvey
Founded
2023
FDD year
2024
States available
2

Item 7 · what it costs

The Vitals

Total investment
$89K – $116K
All-in to open one unit
Liquid capital
$6K – $12K
Cash you must have on hand
Franchise fee
$45K
Royalty
Greater of 10% of Gross Sales or Minimum Monthly Royalty …
Ad fund
1.0%
typical 3–5%
Total fee load
11.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
7
Opened
6
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
86%
vs corporate-owned
2022
6+6
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 3 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 3 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Early-stage or stalled roofing franchise with minimal unit count, undisclosed financials, and franchisor financial concerns—significant profitability and viability risk.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 7 units in system with unknown growth trajectory indicates minimal scale and market validation
  2. 02MEDNo Item 19 (average revenue/income) disclosed — impossible to assess unit economics or profitability
  3. 03MINORMinimum monthly royalty fee structure (in addition to 10% gross) may create cash flow pressure on low-margin roofing operations
  4. 04HIGHGoing concern status is False, suggesting financial instability or operational uncertainty at franchisor level
  5. 05MINORSmall unit count combined with no growth data suggests system may be contracting or stalled

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Household count
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Michigan

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
22 hrs
POS system
Asana
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

11 numbers

Locked
(248) 758-••••
MI
(313) 424-••••
MI
(248) 763-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

The Roof Resource · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above