FranchiseVerdict
H&H Bagels logo
FV-01137·MODERATEExcellent81

H&H Bagels

Food & Beverage - Full ServiceFranchising since 2021Website
Investment
$566K – $830K
72nd pct Full Service
Avg revenue
$2.8M
50th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
3
16th pct Full Service
SBA default

Bottom line

  • Total investment $566K – $830K including a $40K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $2.8M/year.
  • Rated MODERATE with a risk score of 60/100.
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
H&H Bagels Franchising LLC
Parent company
H&H Bagels Group, Inc.
Incorporated in
New York
HQ
109 W. 27th Street, Suite #3B, New York, NY 10001
Auditor
Perlson LLP
Audited financials
Franchisor revenue
$30K
vs $240K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one H&H Bagels unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,761,618
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $566K–$830K
Working capital
$
FDD reports $50K–$100K

Unlevered ROIC · per unit

54%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$414K
EBITDA margin
15.0%
Total invested
$773K
Payback
22 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 H&H Bagels units return on equity?

Edit assumptions

Equity IRR · 5-yr

28.4%

3.49× MOIC

Year-1 DSCR

2.86×

EBITDA ÷ debt service

Equity required

$10.5M

on $22.1M purchase

Total debt

$11.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($11.0M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

H&H Bagels franchisees operate bagel shops focused on retail sales and potentially catering services. Day-to-day operations include production/baking of bagels, counter service, inventory management, staff scheduling, and local marketing. The business model relies on foot traffic and repeat customers in a single location.

CEO
Jay Rushin
Founded
2021
FDD year
2024
States available
1

Item 7 · what it costs

The Vitals

Total investment
$566K – $830K
All-in to open one unit
Liquid capital
$50K – $100K
Cash you must have on hand
Franchise fee
$40K
Royalty
6.0%
Weekly by Electronic Funds Transfer · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.8M
Per unit, per year
Median gross sales
Item 19 type
Affiliate-owned outlets
Sample size
3 units
vs category median 15 · small
Range (low → high)
$1.6M$3.7M
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank50th
vs Food & Beverage - Full Service peers
Investment cost rank72th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank16th
vs Food & Beverage - Full Service peers
Risk score rank40th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
0%
vs corporate-owned
2022
0±0
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Micro-system with undisclosed profitability, unprotected territory, and going concern risk makes this a speculative investment with limited scalability validation.

Score breakdown · what drove the 60 / 100 rating

  1. 01MINOROnly 3 units in the entire system with unknown/likely stagnant growth trajectory
  2. 02MEDNet income not disclosed in FDD Item 19 — impossible to validate actual profitability claims
  3. 03MINORNo protected territory — direct competition from other H&H franchisees or company-owned locations permitted
  4. 04HIGHGoing Concern status is FALSE — franchisor may have solvency or operational stability issues
  5. 05MINORHigh investment range ($566K–$829.5K) relative to micro-franchise size creates poor risk/reward ratio
  6. 06MINOR6% royalty on $2.76M average revenue = ~$165K annually before considering operating costs, debt service, and rent

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
35 hrs
On-the-job training
45 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

23 numbers

Locked
(808) 586-••••
HI
(515) 281-••••
IA
(317) 232-••••
IN

One-time purchase · CSV download · Validation questions included

FDD download

H&H Bagels · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above