FranchiseVerdict
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FV-01088·MODERATEExcellent81

Goodcents

OtherFranchising since 1991Website
Investment
$119K – $183K
42nd pct Other
Avg revenue
50th pct Other
Royalty
33.3% (?)
Likely extraction error
Units
5
28th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $119K – $183K including a $100K franchise fee, 33.3% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 28 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
MR. GOODCENTS FRANCHISE SYSTEMS, INC.
Incorporated in
Kansas
HQ
8997 Commerce Drive, De Soto, Kansas 66018
Auditor
Mize CPAs Inc.
Audited financials
Franchisor revenue
$5.3M
vs $5.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Goodcents unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $119K–$183K
Working capital
$
FDD reports $500–$25K

Unlevered ROIC · per unit

-61%

Negative

0%30–60% Yale band80%

Store EBITDA · annual
$-100K
EBITDA margin
-13.3%
Total invested
$164K
Payback
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Goodcents franchisees operate submarine sandwich and quick-service restaurants, managing food preparation, point-of-sale operations, inventory, staffing, and customer service. Day-to-day responsibilities include production of customizable sandwiches, managing supplier relationships, and maintaining food safety standards in a fast-casual format.

CEO
Joseph J. Bisogno
Founded
1991
FDD year
2024
States available
5

Item 7 · what it costs

The Vitals

Total investment
$119K – $183K
All-in to open one unit
Liquid capital
$500 – $25K
Cash you must have on hand
Franchise fee
$100K
Royalty
33.3%
Percentage of royalty fees paid by unit franchisees · typical 6–8%
Ad fund
$1,000
Total fee load
33.3%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
5
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
+66.7%
Net unit change last year
3-yr CAGR
+150.0%
Compounded over last 3 years
2022
5+2
Franchised units
2023
3
Franchised units
2024
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 5 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 5 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
28
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Goodcents presents material risks due to undisclosed financials, micro-scale operations, punitive royalty structure, and lack of performance data despite substantial capital requirements.

Score breakdown · what drove the 57 / 100 rating

  1. 01MINORExtremely high royalty rate (33.33%) on continuing fees creates severe cash flow pressure and limits franchisee profitability
  2. 02MEDOnly 5 operating units with no disclosed average revenue/net income makes performance validation impossible
  3. 03MINOR67% YoY unit growth appears positive but from a micro base (3→5 units) indicates unstable franchise system
  4. 04HIGHGoing Concern status is False but paired with minimal disclosure suggests financial stress at franchisor level
  5. 05MINORNo Item 19 financial performance representations prevents informed ROI projections
  6. 06MINORHigh initial investment ($119K-$182.5K) relative to tiny unit base raises sustainability questions
  7. 07MINOR5-year term is relatively short and may indicate franchisor uncertainty about system viability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Area
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Kansas

Item 11

Training & Operations

Classroom training
14 hrs
On-the-job training
215 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

6 numbers

Locked
(314) 565-••••
MO
(402) 659-••••
NE
(913) 583-••••
KS

One-time purchase · CSV download · Validation questions included

FDD download

Goodcents · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above