EagleRider Franchise Cost, Revenue & Review 2026
- Investment
- $74K – $317K
- Disclosed sales
- not disclosed
- SBA charge-off
- 30.0%
- on 12 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
EagleRider is a motorcycle rental and tour franchise renting Harleys and other bikes to riders and tourists. Franchisees run a rental location managing the fleet, rentals, gear sales, and tours, often near travel destinations.
FranchiseVerdict summary · 2026
A EagleRider franchise requires a total initial investment of $74K – $317K, including a $30K franchise fee and an ongoing 10.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. SBA 7(a) loans show a 30.0% charge-off rate across 12 loans[1]. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored3 of 4 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $74K – $317K
- 7th pct Automotive
- Avg gross sales
- N/A
- Royalty
- 10.0%
- 47th pct Automotive
- Units
- 88
- 27th pct Automotive
- SBA charge-off
- 30.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Automotive · color = vs category peers
Green = favorable by >10% vs Automotive median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $74K – $317K including a $30K franchise fee, 10.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict D (Below average), verdict score 36/100 (higher is better). SBA loan charge-off rate of 30.0% across 12 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -2 franchised outlets in the latest year (0 opened, 2 closed) (Item 20).
- DECLINESystem contracting at -15.8% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- EagleRider, Inc.
- Parent company
- EagleRider Holding, Inc.
- FDD Item 1, page 10 of the 2024 FDD
- Ultimate parent
- EagleRider Holdings, LLC
- FDD Item 1, page 10 of the 2024 FDD
- CEO title
- Chief Experience Officer and Director
- Christopher T. McIntyre
- CEO experience
- 25 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- CA
- HQ
- 11860 South La Cienega Boulevard, Hawthorne, California 90250
- Auditor
- Marcum LLP
- Audited financials
- Franchisor revenue
- $1.9M
- vs $2.0M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Christopher T. McIntyre
- Headquarters
- CA
- Founded
- 1998
- FDD year
- 2024
- States available
- 10
Can you afford it, and what does the money buy?
Entry cost runs 47% below the typical automotive franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $30K | $30K |
| Working capital (3–6 mo) | $8K | $75K |
| Equipment, build-out, other | $36K | $212K |
| Total initial investment | $74K | $317K |
Source: EagleRider 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $74K – $317K
- Top 40% of category vs category
- Liquid capital req'd
- $8K – $75K
- Top 40% of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 10.0%
- Set by a formula · typical 6–8%
- Ad fund
- No advertising fund is currently collected; the franchiso…
- Total fee load
- 15.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 10.0% of gross sales |
| Technology fee | $275 |
| Training fee | $1K |
| Transfer fee | $5K |
| Renewal fee | $15K |
| Inventory (initial) | $3K – $25K |
| Total fee load | 15.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
EagleRider makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one EagleRider unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 15.0% — above the Automotive median of 8.0%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System contracting at -15.8% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Multi-unit rate
Only 2% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Automotive medians
How EagleRider Compares
Category median of published Automotive brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 88
- Opened
- 0
- Last reporting year
- Closed
- 2
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.3%
- Company-owned
- 72
- Corporate units in the system
- % franchised
- 18%
- vs corporate-owned
- Multi-unit owners
- 2.1%
- Net growth (3-yr)
- -15.8%
- Net unit change over 3 years
- 3-yr CAGR
- -15.8%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 2
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Termination rate
- 2.3%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 12 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
15 current owners across 12 states.
- CA 2
- FL 2
- NH 2
- AZ 1
- CO 1
- GA 1
- HI 1
- MA 1
- MD 1
- NJ 1
- NV 1
- OH 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
A system losing more than 10% of its units year-over-year is a red flag. Check whether closures are concentrated in specific regions.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $4.0M
- Median loan
- $132K
- 50th percentile
- Charge-off rate
- 30.0%
- on 12 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 70.0%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 10
- Defaults
- 3
- Typical loan rate
- 7.5%
- avg rate to borrowers
- vs industry
- 37.5%
- brand is below its industry ↓
- Jobs supported
- 28
- 1.0 per loan
- Lender concentration
- 13%
- top lender's share
Top lenders financing EagleRider franchisees
Showing 3 of 10 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for EagleRider from SBA 7(a) FOIA data.
- Principal loss rate
- 43.6%
- Avg SBA guarantee
- 68%
- Avg interest rate
- 7.50%
- Avg chargeoff amount
- $400K
- Lender concentration
- 12.5%
- Job velocity
- 1.0 per $100K
- NAICS benchmark
- 37.5%
- NAICS 441221
- Jobs supported
- 28
Top SBA lendersTop lender holds 13% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | Zions Bank, A Division of | 1 | $32K | 0.0% |
| 2 | Manufacturers and Traders Trust Company | 1 | $300K | 0.0% |
| 3 | First Bank | 1 | $1.3M | 100.0% |
| 4 | Community West Bank | 1 | $133K | 0.0% |
| 5 | Flagstar Bank National Association | 1 | $126K | 100.0% |
| 6 | Simmons Bank | 1 | $72K | 0.0% |
| 7 | Federal Deposit Insurance Corporation | 1 | $130K | 100.0% |
| 8 | Wells Fargo Bank National Association | 1 | $630K | 0.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| CACalifornia | 2 | 0 | 0.0% |
| TXTexas | 2 | 1 | 50.0% |
| ARArkansas | 1 | 0 | 0.0% |
| AZArizona | 1 | 1 | 100.0% |
| UTUtah | 1 | 1 | 100.0% |
| VAVirginia | 1 | 0 | 0.0% |
SBA 7(a) lending trend
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
A 30.0% charge-off rate means roughly 1 in 3 franchisees failed to repay their SBA loan. Investigate what changed.
What could kill this investment?
SBA loans charge off at 30.0% — 87% above the 16.0% national norm, i.e. higher lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
EagleRider presents HIGH RISK due to shrinking franchise network, missing financial performance data, unprotected territories, and unclear franchisor stability.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Marcum LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Audited statements of EagleRider, Inc. for years ended December 31, 2023 and 2022. Revenue consists entirely of Franchise Revenues. Balance sheet shows no liabilities; total shareholder's equity equals total assets of $797,015.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 36 / 100 verdict
- 01MEDNo average revenue or net income disclosed in FDD Item 19, making ROI projections impossible and preventing informed investment decisions
- 02MINORUnprotected territory creates direct competition risk — multiple franchisees could operate in same area, cannibalizing rental revenue
- 03MINORComplex royalty structure (10% rentals + 5% retail OR $350/month minimum) may incentivize underreporting of gross revenue to avoid higher fees
- 04MINORWide investment range ($73.5K–$317K) suggests inconsistent startup costs and unclear capital requirements across locations
- 05MINORHigh royalty burden (10% of gross rentals) leaves thin margins in seasonal/tourism-dependent motorcycle rental business
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 15.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Los Angeles County, California |
| Jury trial waiver | Yes |
| Governing law | Franchisee's state (with exceptions) |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 17 hrs
- On-the-job training
- 6 hrs
- Training location
- Online/electronically (EAGLERIDER University) or at headquarters in Hawthorne, California
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- Franchisee identifies site; franchisor must approve
- Franchisor financing
- Offered
- Item 10
- POS system
- EAGLERIDER Rental Management System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: EAGLERIDER Rental Management System
Item 20 · call current owners
Franchisee Contacts
15 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a EagleRider franchise?
The total investment to open a EagleRider franchise ranges from $74K – $317K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do EagleRider franchise owners earn?
EagleRider makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns EagleRider?
EagleRider is franchised by EagleRider, Inc.. Its parent company is EagleRider Holding, Inc.. The ultimate parent named in the FDD is EagleRider Holdings, LLC. Source: FDD Item 1, 2024 filing.
What is Item 19 in the EagleRider FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the EagleRider FDD and qualifies whose outlets they describe.
What is EagleRider's franchise failure rate?
Based on SBA 7(a) loan data, EagleRider has a charge-off rate of 30.0% across 12 loans, meaning 30.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many EagleRider franchise locations are there?
As of their most recent FDD filing, EagleRider has 88 total units in the United States, including 16 franchised units and 72 company-owned units.
Is EagleRider a good franchise to buy?
FranchiseVerdict rates EagleRider as a D-grade franchise with a verdict score of 36 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.