EzLane.comFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A EzLane.com franchise requires a total initial investment of $118K – $249K, including a $75K franchise fee and an ongoing 15.0% royalty[2]. Per the 2023 FDD, average unit revenue was $801K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2023 FDD issuance
Overview
- Investment
- $118K – $249K
- 15th pct Automotive
- Avg gross sales
- $801K
- 9th pct Automotive
- Royalty
- 15.0%
- 30th pct Automotive
- Units
- 1
- 0th pct Automotive
- SBA default
- N/A
Quick verdict · Automotive · color = vs category peers
Green = >15% above Automotive avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 4.4x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $118K – $249K including a $75K franchise fee, 15.0% ongoing royalty.
- Average unit revenue of $801K/year. Estimated payback in 0.3 years (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 42/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- EzLane Auto Auctions Inc.
- Ultimate parent
- Polen's BuyBid Auto Exchange, Inc.
- CEO title
- CEO
- Phillip Steven Polen
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- FL
- HQ
- 4100 Corporate Square #160, Naples, FL 34104
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Overview
About
EzLane.com appears to be a service-based franchise (likely logistics, transportation, or digital services based on name), though specific operations are unclear. Franchisees likely manage client accounts, handle day-to-day service delivery, and manage local territory operations. Without disclosed Item 19 data, the actual revenue model, customer acquisition method, and operational complexity remain undefined.
- CEO
- Phillip Steven Polen
- Headquarters
- FL
- Founded
- 2021
- FDD year
- 2023
- States available
- 1
FDD Item 7 · 2023 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $75K | $75K |
| Working capital (3–6 mo) | $10K | $60K |
| Equipment, build-out, other | $33K | $114K |
| Total initial investment | $118K | $249K |
Source: EzLane.com 2023 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$80K
10.0% margin
Unlevered ROIC
37%
EBITDA / total invested capital
Payback
33 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $118K – $249K
- Better than avg vs category
- Liquid capital req'd
- $10K – $60K
- Better than avg vs category
- Franchise fee
- $75K – $75K
- Near category avg vs category
- Royalty
- 15.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 25.0%
- vs 9–13% typical
- Payback period
- 0.3 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 15.0% of gross sales |
| Marketing / ad fund | 0.0% of gross sales |
| Technology fee | $10 |
| Transfer fee | $5K |
| Renewal fee | $0 |
| Total fee load | 25.0% of rev |
At 25.0% total fee load, roughly $200K per year goes to the franchisor before you pay a single operating expense.
Financial Performance
- Avg gross sales
- $801K
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $601K
- Reported as P&L Bottom Line in FDD Item 19
- Item 19 type
- Affiliate Performance
- Sample size
- 1 units
- vs category median 70 · small
- Range (low → high)
- $801K→$801K
- Cohort dispersion (min → max)
- Transparency
- 6 / 5
- vs category median 4 / 5 · above
Compared against 221 Automotive brands
Revenue is 4.4x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Automotive averages
How EzLane.com Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
- Multi-unit owners
- 1.0%
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 5
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely limited franchise validation (1 unit only), unclear franchisor financial health, missing performance data, and high royalty burden create significant execution and viability risk.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 42 / 100 rating
- 01MINOROnly 1 unit in system with unknown growth trajectory—no franchise system scale or proven replicability
- 02HIGHGoing Concern = False indicates potential financial instability or restructuring risk at franchisor level
- 03MINOR15% royalty on adjusted gross revenues is high relative to single-unit performance and creates cash flow pressure
- 04MINORNo Item 19 financial performance representations—cannot validate if $801k avg revenue and $600k net income are achievable or current
- 05MINORHigh investment range ($118k–$248k) with zero multi-unit franchisee examples to reference
- 06MINORProtected territory provided but meaningless without proven system demand or franchisor growth plans
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Specific geographic region defined by zip codes, natural, or political boundaries |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 30,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 250 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 15 hrs
- On-the-job training
- 18 hrs
- Training location
- On-site and corporate
- Ongoing training
- Optional
- Time to open
- 2 mo
- From signing to launch
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
19 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
EzLane.com · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a EzLane.com franchise?
The total investment to open a EzLane.com franchise ranges from $118K – $249K, with an initial franchise fee of $75K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do EzLane.com franchise owners earn?
According to Item 19 of the EzLane.com FDD, the average gross sales per unit is $801K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is EzLane.com's franchise failure rate?
SBA 7(a) loan charge-off data is not available for EzLane.com (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many EzLane.com franchise locations are there?
As of their most recent FDD filing, EzLane.com has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is EzLane.com a good franchise to buy?
FranchiseVerdict rates EzLane.com as a A-grade franchise with a risk score of 42 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.