FranchiseVerdict
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FV-02071·STRONGExcellent95

Puroclean

Cleaning - Commercial & JanitorialFranchising since 1991Website
Investment
$101K – $262K
43rd pct Commercial & …
Avg revenue
$954K
42nd pct Commercial & …
Royalty
10.0%
54th pct Commercial & …
Units
411
91st pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $101K – $262K including a $59K franchise fee, 10.0% ongoing royalty.
  • Average unit revenue of $954K/year (median $520K).
  • Rated STRONG with a risk score of 46/100. SBA loan default rate of 0.0% across 258 loans (below the industry average).
  • System growing at 17.4% CAGR over 3 years with 411 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
PuroSystems, LLC
Parent company
Puro Enterprise Holdings, LLC
Incorporated in
Florida
HQ
6001 Hiatus Road, Suite 13, Tamarac, Florida 33321
Auditor
UHY LLP
Audited financials
Franchisor revenue
$33.0M
vs $31.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one PUROCLEAN unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $953,564
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $101K–$262K
Working capital
$
FDD reports $20K–$35K

Unlevered ROIC · per unit

32%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$67K
EBITDA margin
7.0%
Total invested
$209K
Payback
38 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

PuroClean franchisees operate water mitigation and property restoration services, responding to emergency water damage, fire damage, and reconstruction needs for residential and commercial clients. Day-to-day operations involve emergency response dispatch, damage assessment, restoration work (drying, cleaning, decontamination), and reconstruction project management, with revenue split between mitigation (emergency response) and reconstruction services.

CEO
Mark Davis
Founded
1990
FDD year
2026
States available
44

Item 7 · what it costs

The Vitals

Total investment
$101K – $262K
All-in to open one unit
Liquid capital
$20K – $35K
Cash you must have on hand
Franchise fee
$59K
Royalty
10.0%
Gross Receipts · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
12.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$954K
Per unit, per year
Median gross sales
$520K
Item 19 type
Average and Median Annual Gross Sales
Sample size
387 units
vs category median 32 · large
Range (low → high)
$0$19.1M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank42th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank43th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank91th
vs Cleaning - Commercial & Janitorial peers
Risk score rank24th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
411
Opened
33
Last reporting year
Closed
23
Turnover rate
5.6%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+2.2%
Net unit change last year
3-yr CAGR
+17.4%
Compounded over last 3 years
2024
411+9
Franchised units
2025
402
Franchised units
2026
350
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 7 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 7 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
258
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

46
Risk · 0-100
STRONG46 / 100

PuroClean presents caution-level risk due to stagnant unit growth, missing financial disclosures, escalating franchisee litigation, and unclear net income transparency despite reasonable average revenues.

Score breakdown · what drove the 46 / 100 rating

  1. 01MINORMinimal system growth (2.2% YoY) with 411 units suggests market saturation or retention issues in mature franchise
  2. 02MEDNo disclosed average net income despite $953k average revenue raises transparency concerns about actual profitability and franchisor accountability
  3. 03HIGHSeven litigation actions including three recent franchisor enforcement actions against franchisees indicate collection problems and potential relationship deterioration
  4. 04MINORTiered royalty structure (10% down to 3%) creates revenue pressure for newer/smaller franchisees paying maximum rates while established operators pay less
  5. 05MINOR20-year term length with $59k franchise fee + $101k-$262k startup cost represents significant long-term capital commitment with unclear profit visibility
  6. 06MINORSettlement with former franchisee over unpaid fees and employment disputes suggest franchisor operational or compliance issues

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Protected Office Location (POL)
Protected territory
Yes
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
7
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
86 hrs
On-the-job training
39 hrs
POS system
DASH restoration business and job management software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

92 numbers

Locked
(520) 614-••••
AZ
(623) 404-••••
AZ
(916) 633-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

PUROCLEAN · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above