FranchiseVerdict
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FV-00689·CAUTIONExcellent86FDD 2022

Curves

Health & FitnessFranchising since 1995Website
Investment
$72K – $101K
12th pct Health & Fitn…
Avg revenue
58th pct Health & Fitn…
Royalty
7.5%
53rd pct Health & Fitn…
Units
154
85th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $72K – $101K including a $50K franchise fee, 7.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 76/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
  • System contracting at -34.2% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
CURVES NA, INC.
Parent company
Curves DF Holdings, Inc.
Incorporated in
Texas
HQ
400 Schroeder Drive, Waco, Texas 76710
Auditor
Jaynes Reitmeier Boyd & Therrell, P.C.
Audited financials
Franchisor revenue
$2.9M
vs $4.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Curves unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $72K–$101K
Working capital
$
FDD reports $2K–$5K

Unlevered ROIC · per unit

239%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$214K
EBITDA margin
28.5%
Total invested
$90K
Payback
5 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate women-focused fitness centers featuring 30-minute circuit training on hydraulic machines, supported by nutritional coaching. Daily operations include member check-ins, equipment maintenance, circuit supervision, and sales of memberships and nutritional products. The business model relies on recurring membership revenue with high churn typical in fitness.

CEO
Elizabeth Krishea Holloway
Founded
2018
FDD year
2022
States available
38

Item 7 · what it costs

The Vitals

Total investment
$72K – $101K
All-in to open one unit
Liquid capital
$2K – $5K
Cash you must have on hand
Franchise fee
$50K
Royalty
7.5%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
154
Opened
0
Last reporting year
Closed
31
Turnover rate
20.1%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-23.6%
Net unit change last year
3-yr CAGR
-34.2%
Compounded over last 3 years
2020
194-34
Franchised units
2021
254
Franchised units
2022
295
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 29 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 29 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

76
Risk · 0-100
CAUTION76 / 100

Curves presents HIGH RISK due to a collapsing franchise system (24% unit decline), missing financial disclosures, escalating litigation from franchisees, and franchisor going concern issues that suggest deteriorating support and profitability.

Score breakdown · what drove the 76 / 100 rating

  1. 01MINORSystem declining 23.6% YoY (154 units) indicates accelerating franchisee exits and potential business model deterioration
  2. 02MINORNo average revenue or net income disclosure (Item 19) prevents assessment of actual profit potential and unit economics
  3. 03HIGHMultiple litigation patterns: class action for customer privacy violations, breach of contract suits from franchisees, and default judgments suggest systemic franchisor-franchisee relationship problems
  4. 04HIGHGoing Concern status is FALSE, signaling potential financial instability at corporate level that could impact franchisee support
  5. 05MEDHigh franchise fee ($50,000) relative to initial investment cap ($101,245 max) with 7.5% royalty on undisclosed revenue creates unfavorable risk-reward ratio

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
7
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
No
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
28 hrs
On-the-job training
12 hrs
POS system
Curves required operating system
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

99 numbers

Locked
(608) 266-••••
WI
(408) 371-••••
CA
(406) 293-••••
MT

One-time purchase · CSV download · Validation questions included

FDD download

Curves · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above