FranchiseVerdict
CPR Cell Phone Repair logo
FV-00649·MODERATEExcellent86

CPR Cell Phone Repair

Home Services - OtherFranchising since 2013Website
Investment
$90K – $361K
37th pct Other
Avg revenue
64th pct Other
Royalty
5.8%
18th pct Other
Units
419
97th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $90K – $361K including a $25K franchise fee, 5.8% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 63/100. SBA loan default rate of 0.0% across 21 loans (below the industry average).
  • 29 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
MMI-CPR, LLC
Parent company
Assurant, Inc.
Incorporated in
Delaware
HQ
260 Interstate North Circle, SE, Atlanta, Georgia 30339
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$11.6M
vs $11.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one CPR Cell Phone Repair unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $90K–$361K
Working capital
$
FDD reports $5K–$20K

Unlevered ROIC · per unit

32%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$77K
EBITDA margin
10.2%
Total invested
$238K
Payback
37 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

CPR Cell Phone Repair franchisees operate retail locations providing smartphone screen replacement, battery service, water damage repair, and device diagnostics. Franchisees manage day-to-day customer service, technician staffing, inventory procurement, and local marketing while adhering to CPR's repair protocols and brand standards.

CEO
Shelley Binkley
Founded
2013
FDD year
2026
States available
47

Item 7 · what it costs

The Vitals

Total investment
$90K – $361K
All-in to open one unit
Liquid capital
$5K – $20K
Cash you must have on hand
Franchise fee
$25K
Royalty
5.8%
Percentage of Gross Volume · typical 6–8%
Ad fund
$285 per month
Total fee load
5.8%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
419
Opened
29
Last reporting year
Closed
38
Turnover rate
9.1%
Company-owned
1
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-2.1%
Net unit change last year
3-yr CAGR
-0.9%
Compounded over last 3 years
2024
418-9
Franchised units
2025
427
Franchised units
2026
422
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
21
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Declining franchise system with active multi-jurisdictional litigation, undisclosed financials, and going concern issues presents substantial investment risk.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINORNegative unit growth (-2.1% YoY) indicates shrinking franchise system with 419 units declining
  2. 02HIGHMultiple active litigation cases across jurisdictions (Daytona Tech, Ontario, Franventures, ABSA) with 25+ settled arbitration demands suggesting systemic franchisee disputes
  3. 03MEDNo disclosed average revenue or net income data prevents ROI validation on $90K-$360K investment range
  4. 04HIGHGoing concern status = False suggests potential financial instability at franchisor level
  5. 05MED5.8% royalty on undisclosed gross volume creates opacity on actual franchisee take-home profitability
  6. 06MINORHigh initial investment range ($270K spread) with no Item 19 benchmarks to justify cost

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
29
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Georgia

Item 11

Training & Operations

Classroom training
96 hrs
On-the-job training
0 hrs
POS system
RepairQ
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

99 numbers

Locked
(205) 285-••••
AL
(916) 829-••••
CA
(303) 800-••••
CO

One-time purchase · CSV download · Validation questions included

FDD download

CPR Cell Phone Repair · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above