CPR Cell Phone RepairFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A CPR Cell Phone Repair franchise requires a total initial investment of $90K – $361K, including a $25K franchise fee and an ongoing 5.8% royalty[2]. Per the 2026 FDD, average unit revenue was $809K[2]. SBA 7(a) loans show a 31.3% charge-off rate across 32 loans[1]. Verdict grade: C. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $90K – $361K
- 27th pct Home Services
- Avg gross sales
- $809K
- 27th pct Home Services
- Royalty
- 5.8%
- 13th pct Home Services
- Units
- 419
- 76th pct Home Services
- SBA default
- 31.3%
- system-wide median varies by category
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 3.6x in gross revenue, well above the typical 1.5-2.5x range.
31.3% of SBA loans charged off across 32 loans, above the 16% franchise average.
Franchised units fell from 429 to 418 over 3 years. Investigate why operators are leaving.
29 legal cases disclosed in the FDD. Read Item 3 before signing.
Bottom line
- Total investment $90K – $361K including a $25K franchise fee, 5.8% ongoing royalty.
- Average unit revenue of $809K/year.
- Verdict C (Average) with a risk score of 68/100. SBA loan charge-off rate of 31.3% across 32 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- 29 litigation matters disclosed in Item 3, higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- MMI-CPR, LLC
- Parent company
- Assurant, Inc.
- CEO title
- Director/President
- Shelley Binkley
- Incorporated in
- DE
- HQ
- 260 Interstate North Circle, SE, Atlanta, Georgia 30339
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $11.6M
- vs $11.3M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Affiliated brands
- owned location open and operational
- Broadtech
- Hyla Mobile
Other brands the franchisor or its parent operates (Item 1).
Overview
About
CPR Cell Phone Repair franchisees operate retail locations providing smartphone screen replacement, battery service, water damage repair, and device diagnostics. Franchisees manage day-to-day customer service, technician staffing, inventory procurement, and local marketing while adhering to CPR's repair protocols and brand standards.
- CEO
- Shelley Binkley
- Headquarters
- GA
- Founded
- 2013
- FDD year
- 2026
- States available
- 47
FDD Item 7 · 2026 filing · 20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Development Fee (Multi-Store)not refundable | $40K | $55K | |
| Initial Franchise Feenot refundable | $0 | $25K | |
| Tools, Supplies and Equipment | $5K | $26K | |
| Training Devices | $500 | $5K | |
| Case Ready Devices | $3K | $10K | |
| Inventory - Parts | $40K | $100K | |
| Inventory - Accessories | $10K | $20K | |
| Furniture, Fixture and Graphics Package | $10K | $35K | |
| Training Feenot refundable | $0 | $15K | |
| Training: Travel Expenses | $1K | $5K | |
| Legal and Accounting | $0 | $1K | |
| Business Licenses and Permits | $350 | $2K | |
| Insurance - 3 Months | $2K | $4K | |
| Rent - 3 Months | $2K | $18K | |
| Leasehold Improvements | $0 | $40K | |
| Retail Equipment, Computer System & Promotional Supplies | $1K | $10K | |
| External Signage | $3K | $10K | |
| Grand Opening | $3K | $10K | |
| Marketing | $5K | $5K | |
| Additional Funds - 3 months | $5K | $20K | |
| Total initial investment | $130K | $415K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$83K
10.2% margin
Unlevered ROIC
35%
EBITDA / total invested capital
Payback
35 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $90K – $361K
- Better than avg vs category
- Liquid capital req'd
- $5K – $20K
- Better than avg vs category
- Franchise fee
- $5K – $25K
- Better than avg vs category
- Royalty
- 5.8%
- percentage_of_gross · typical 6–8%
- Ad fund
- $285 per month
- Total fee load
- 5.8%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.8% of gross sales |
| Technology fee | $195 |
| Training fee | $15K |
| Transfer fee | $5K |
| Renewal fee | $0 |
| Inventory (initial) | $50K – $120K |
| Total fee load | 5.8% of rev |
A 5.8% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $809K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Gross Volume
- Sample size
- 364 units
- vs category median 25 · large
- Range (low → high)
- $40K→$1.6M
- Cohort dispersion (min → max)
- Quartile band
- $139K→$1.1M
- Bottom 25% → top 25%
- Transparency tier
- full
- Categorical assessment of disclosure depth
- Transparency
- 0 / 5
- vs category median 4 / 5 · below
Compared against 349 Home Services brands
vs Home Services averages
How CPR Cell Phone Repair Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 419
- Opened
- 29
- Last reporting year
- Closed
- 38
- Turnover rate
- 9.1%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -2.1%
- Net unit change last year
- 3-yr CAGR
- -0.9%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 14
- Terminated (3yr)
- 33
- Non-renewed (3yr)
- 3
- Transfers (3yr)
- 19
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 1.3%
- Owners selling to other franchisees
- Termination rate
- 1.8%
- Franchisor-initiated terminations
- Ceased ops
- 0.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 47 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
47
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 32
- Loan volume
- $6.1M
- Median loan
- $191K
- average
- Charge-off rate
- 31.3%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- 50.0%
- Loans approved 2021+
- Active lenders
- 20
- Defaults
- 10
Explore lender portfolios on Bank Reports or regional data on State Reports.
A 31.3% charge-off rate means roughly 1 in 3 franchisees failed to repay their SBA loan. Investigate what changed.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining franchise system with active multi-jurisdictional litigation, undisclosed financials, and going concern issues presents substantial investment risk.
Litigation (Item 3)
16 case reference(s): 1 pending, 3 settled.
Largest disclosed settlement: $1
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 68 / 100 rating
- 01MINORNegative unit growth (-2.1% YoY) indicates shrinking franchise system with 419 units declining
- 02HIGHMultiple active litigation cases across jurisdictions (Daytona Tech, Ontario, Franventures, ABSA) with 25+ settled arbitration demands suggesting systemic franchisee disputes
- 03MEDNo disclosed average revenue or net income data prevents ROI validation on $90K-$360K investment range
- 04HIGHGoing concern status = False suggests potential financial instability at franchisor level
- 05MED5.8% royalty on undisclosed gross volume creates opacity on actual franchisee take-home profitability
- 06MINORHigh initial investment range ($270K spread) with no Item 19 benchmarks to justify cost
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Zip codes |
| Protected territory | Yes |
| Territory radius | 2 mi |
| Territory population | 110,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 1 year |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Cleveland, Ohio |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 29 |
View Item 3 litigation summary
16 case reference(s): 1 pending, 3 settled.
Items 10, 11
Training & Operations
- Classroom training
- 96 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Time to open
- 4 mo
- From signing to launch
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- RepairQ
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: RepairQ
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
CPR Cell Phone Repair · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a CPR Cell Phone Repair franchise?
The total investment to open a CPR Cell Phone Repair franchise ranges from $90K – $361K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do CPR Cell Phone Repair franchise owners earn?
According to Item 19 of the CPR Cell Phone Repair FDD, the average gross sales per unit is $809K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is CPR Cell Phone Repair's franchise failure rate?
Based on SBA 7(a) loan data, CPR Cell Phone Repair has a charge-off rate of 31.3% across 32 loans, meaning 31.3% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many CPR Cell Phone Repair franchise locations are there?
As of their most recent FDD filing, CPR Cell Phone Repair has 419 total units in the United States, including 429 franchised units and 1 company-owned units. 29 new units were opened in the latest reporting year.
Is CPR Cell Phone Repair a good franchise to buy?
FranchiseVerdict rates CPR Cell Phone Repair as a C-grade franchise with a risk score of 68 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.