FranchiseVerdict
Coffee Beanery logo
FV-00588·MODERATEExcellent81

Coffee Beanery

Food & Beverage - Coffee & TeaFranchising since 1985Website
Investment
$143K – $417K
6th pct Coffee & Tea
Avg revenue
49th pct Coffee & Tea
Royalty
4.0%
7th pct Coffee & Tea
Units
28
68th pct Coffee & Tea
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $143K – $417K including a $15K franchise fee, 4.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 5 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
THE COFFEE BEANERY LTD.
Parent company
Shaw Coffee Company
Incorporated in
Michigan
HQ
3429 Pierson Place, Flushing, Michigan 48433
Auditor
Taylor & Morgan, P.C.
Audited financials
Franchisor revenue
$12.1M
vs $12.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Coffee Beanery unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $143K–$417K
Working capital
$
FDD reports $20K–$50K

Unlevered ROIC · per unit

29%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$315K
Payback
42 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Coffee Beanery franchisees operate specialty coffee retail locations selling premium coffee beans, brewed beverages, and related products. Day-to-day operations include customer service, espresso/beverage preparation, inventory management, and point-of-sale transactions in a cafe-style environment. Franchisees are responsible for local marketing, staff scheduling, and achieving sales targets while paying 4% royalties to the franchisor.

CEO
JoAnne Shaw
Founded
1976
FDD year
2025
States available
13

Item 7 · what it costs

The Vitals

Total investment
$143K – $417K
All-in to open one unit
Liquid capital
$20K – $50K
Cash you must have on hand
Franchise fee
$15K
Royalty
4.0%
Net Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
28
Opened
1
Last reporting year
Closed
1
Turnover rate
3.6%
Company-owned
1
Corporate units in the system
% franchised
96%
vs corporate-owned
Multi-unit owners
17.4%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2023
27±0
Franchised units
2024
27
Franchised units
2025
27
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
5
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

Coffee Beanery presents elevated risk due to undisclosed unit economics, stagnant growth, prior regulatory violations, territorial conflicts, and weak franchisor financial indicators.

Score breakdown · what drove the 64 / 100 rating

  1. 01MINORNo Item 19 financial disclosure (average revenue and net income) prevents ROI validation; high investment ($143k-$417k) without transparent earnings data
  2. 02MINORStagnant unit count at 28 with unknown growth trajectory suggests mature or declining system; no expansion momentum in competitive coffee sector
  3. 03HIGHMaterial litigation history: 2007 Illinois AG investigation into unlicensed brokers and disclosure violations, plus 2006 Maryland Securities Commissioner consent order for registration and antifraud violations—indicates past compliance and sales practice failures
  4. 04MINORUnprotected territory creates direct competition risk; multiple franchisees can operate in same area, diluting individual unit economics
  5. 05HIGH4% royalty is low (suggests weak franchisor revenue model), combined with no going concern statement and financial opacity raises sustainability questions

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Michigan

Item 11

Training & Operations

Classroom training
35 hrs
On-the-job training
60 hrs
POS system
Revel POS Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

29 numbers

Locked
(810) 237-••••
Sloan Museum
MI
(361) 563-••••
TX
(734) 247-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

Coffee Beanery · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above