Tru Bowl Superfood BarFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Tru Bowl Superfood Bar franchise requires a total initial investment of $205K – $332K, including a $30K franchise fee and an ongoing 0.0% royalty[2]. Per the 2025 FDD, average unit revenue was $736K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $205K – $332K
- 33rd pct Service Resta…
- Avg gross sales
- $736K
- 22nd pct Service Resta…
- Royalty
- 0.0%
- 0th pct Service Resta…
- Units
- 15
- 42nd pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 13 to 3 over 3 years. Investigate why operators are leaving.
88% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $205K – $332K including a $30K franchise fee, 0.0% ongoing royalty.
- Average unit revenue of $736K/year, with an estimated 88% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 44/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- TRU BOWL SUPERFOOD BAR FRANCHISE, LLC
- CEO title
- President and Chief Executive Officer
- Dolores Quiroz-Castrellon
- CEO experience
- 13 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- CA
- HQ
- 5565 Greenleaf Ave., Whittier, California 90601
- Auditor
- REESE CPA LLC
- Audited financials
- Franchisor revenue
- $47K
- vs $164K prior year
Overview
About
Franchisees operate fast-casual superfood bowl restaurants featuring nutrient-dense ingredients (açai, quinoa, protein bases). Day-to-day operations include food prep, customer service, inventory management, and social media marketing. Most units are small-format with limited seating, emphasizing takeout and delivery channels.
- CEO
- Dolores Quiroz-Castrellon
- Headquarters
- CA
- Founded
- 2018
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $30K | $30K |
| Working capital (3–6 mo) | $20K | $30K |
| Equipment, build-out, other | $155K | $272K |
| Total initial investment | $205K | $332K |
Source: Tru Bowl Superfood Bar 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$155K
21.0% margin
Unlevered ROIC
53%
EBITDA / total invested capital
Payback
23 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $205K – $332K
- Better than avg vs category
- Liquid capital req'd
- $20K – $30K
- Near category avg vs category
- Franchise fee
- $30K – $30K
- Better than avg vs category
- Royalty
- 0.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 1.0%
- vs 9–13% typical
- Payback period
- 1.1 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 0.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $350 |
| Training fee | $300 |
| Transfer fee | $9K |
| Renewal fee | $5K |
| Total fee load | 1.0% of rev |
A 1.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $736K
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $236K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 87.9%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Affiliate and Franchisee Performance
- Sample size
- 5 units
- vs category median 28 · small
- Range (low → high)
- $527K→$945K
- Cohort dispersion (min → max)
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 453 Quick-Service Restaurants brands
vs Quick-Service Restaurants averages
How Tru Bowl Superfood Bar Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 15
- Opened
- 8
- Last reporting year
- Closed
- 2
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 13.3%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 87%
- vs corporate-owned
- Net growth (yr3)
- +85.7%
- Net unit change last year
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 4
- Franchisor's next-year forecast
- Termination rate
- 6.7%
- Franchisor-initiated terminations
- Ceased ops
- 13.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 18 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 3 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 3
- Loan volume
- $781K
- Median loan
- $360K
- 50th percentile
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Tru Bowl Superfood Bar's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 2 lenders with concentration factor
- Per-state charge-off rates across 2 states
- Startup risk premium and job creation velocity
- 1-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Small, growing health-focused QSR with regulatory compliance history and limited financial transparency; moderate risk offset by strong unit-level economics if validated.
Litigation (Item 3)
DFPI enforcement action commenced August 2021 regarding unlicensed auditor in FDD and 2021 DFPI registration application. Violations found under California Franchise Investment Law Section 31200 (omission of material fact and untrue statement of material fact). Resolved via Consent Order dated September 29, 2021 with $5,000 administrative penalty.
Largest disclosed settlement: $5,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · REESE CPA LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 44 / 100 rating
- 01MINORDFPI enforcement action in 2021 for financial statement violations indicates regulatory compliance issues and raises questions about franchisor transparency and governance
- 02MEDOnly 15 units with 85.7% YoY growth is modest—system remains very small and lacks scale; growth rate doesn't offset limited track record
- 03MINOR0% royalty for first 3 months suggests franchisor may struggle with unit economics or is masking profitability concerns during critical ramp-up period
- 04MINORNo Item 19 financial performance representation limits ability to validate the $236K average net income claim across all units
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 7 years |
|---|---|
| Renewal term | 7 years |
| Territory type | Radius/Population |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 4 mi |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | California |
| Litigation count | 1 |
View Item 3 litigation summary
DFPI enforcement action commenced August 2021 regarding unlicensed auditor in FDD and 2021 DFPI registration application. Violations found under California Franchise Investment Law Section 31200 (omission of material fact and untrue statement of material fact). Resolved via Consent Order dated September 29, 2021 with $5,000 administrative penalty.
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 80 hrs
- Training location
- On-site and off-site
- Ongoing training
- Required
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
22 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Tru Bowl Superfood Bar · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Tru Bowl Superfood Bar franchise?
The total investment to open a Tru Bowl Superfood Bar franchise ranges from $205K – $332K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Tru Bowl Superfood Bar franchise owners earn?
According to Item 19 of the Tru Bowl Superfood Bar FDD, the average gross sales per unit is $736K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Tru Bowl Superfood Bar's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Tru Bowl Superfood Bar (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Tru Bowl Superfood Bar franchise locations are there?
As of their most recent FDD filing, Tru Bowl Superfood Bar has 15 total units in the United States, including 13 franchised units and 2 company-owned units. 8 new units were opened in the latest reporting year.
Is Tru Bowl Superfood Bar a good franchise to buy?
FranchiseVerdict rates Tru Bowl Superfood Bar as a A-grade franchise with a risk score of 44 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.