FranchiseVerdict
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FV-00571·MODERATEExcellent91

Clozetivity

Home Services - OtherFranchising since 2021Website
Investment
$82K – $197K
29th pct Other
Avg revenue
$512K
20th pct Other
Royalty
Units
57
57th pct Other
SBA default

Bottom line

  • Total investment $82K – $197K including a $39K franchise fee.
  • Average unit revenue of $512K/year.
  • Rated MODERATE with a risk score of 64/100.
  • 19 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Clozetivity Holdings, Inc.
Incorporated in
New Jersey
HQ
277 Route 70 STE 227 Toms River, New Jersey 08755
Auditor
Salvatore S. Iavarone
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Clozetivity unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $512,116
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $82K–$197K
Working capital
$
FDD reports $15K–$30K

Unlevered ROIC · per unit

35%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$56K
EBITDA margin
11.0%
Total invested
$162K
Payback
34 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Clozetivity units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$410K

on $2.0M purchase

Total debt

$1.6M

SBA $1.0M + senior + seller note

Overview

About

Clozetivity is a closet organization and styling service where franchisees help residential clients redesign, organize, and maximize their closets. Franchisees conduct in-home consultations, handle wardrobe assessment and layout, and may offer personal shopping/styling services. The business model is service-based with travel to client homes and direct sales of organizational products or services.

CEO
Leiby “Leo” Goldberger
Founded
2023
FDD year
2024
States available
14

Item 7 · what it costs

The Vitals

Total investment
$82K – $197K
All-in to open one unit
Liquid capital
$15K – $30K
Cash you must have on hand
Franchise fee
$39K
Royalty
Fixed monthly fee: Months 1-6: $400; Months 7-12: $800; M…
Ad fund
2.0%
typical 3–5%
Total fee load
2.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$512K
Per unit, per year
Median gross sales
Item 19 type
Revenue
Sample size
11 units
vs category median 21
Range (low → high)
$113K$2.5M
Cohort dispersion
Transparency
3 / 5
vs category median 4 / 5 · below
Revenue rank20th
vs Home Services - Other peers
Investment cost rank29th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank57th
vs Home Services - Other peers
Risk score rank70th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
57
Opened
40
Last reporting year
Closed
9
Turnover rate
15.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+119.2%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2022
57+31
Franchised units
2023
26
Franchised units
2024
9
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

HIGH RISK: Clozetivity presents a toxic combination of corporate leadership with fraud history, active multi-party litigation alleging fraud and registration violations, undisclosed profitability, and escalating fees on a system showing growth but no transparency regarding franchisee earnings or net income.

Score breakdown · what drove the 64 / 100 rating

  1. 01HIGHCEO has 1999 criminal conviction for credit card fraud, raising integrity concerns for a cash-based closet organization business
  2. 02HIGHMultiple ongoing lawsuits involving breach of duty, fraud, and registration violations across Clozetivity and affiliated brands (Frost Shades, Dryer Vent Squad, Patch Boys) suggest systemic corporate governance issues
  3. 03MEDNet income not disclosed despite $512k average revenue claim — inability or unwillingness to provide profitability data is a major transparency red flag
  4. 04MEDEscalating royalty structure ($400→$2,000/month by year 4) combined with undisclosed net income makes ROI calculation impossible and suggests revenue extraction model
  5. 05HIGHGoing Concern = False indicates potential financial instability at corporate level despite 119.2% YoY unit growth (which may reflect aggressive recruiting masking unit attrition)
  6. 06HIGHLitigation involves both franchisees AND affiliated brands, suggesting pattern of disputes with business partners; claims include registration violations (FTC compliance risk)
  7. 07MINORHigh franchise fee ($39k) + escalating royalties on unknown profitability = aggressive capital extraction with asymmetric information favoring franchisor

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
19
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
15 hrs
On-the-job training
10 hrs
POS system
Jobber
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

25 numbers

Locked
(603) 691-••••
NH
(734) 767-••••
MI
(256) 540-••••
AL

One-time purchase · CSV download · Validation questions included

FDD download

Clozetivity · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above