FranchiseVerdict
Best Choice Roofing logo
FV-00284·STRONGExcellent100

Best Choice Roofing

Home Services - OtherFranchising since 2021Website
Investment
$117K – $193K
52nd pct Other
Avg revenue
$7.5M
62nd pct Other
Royalty
6.0%
19th pct Other
Units
63
58th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $117K – $193K including a $60K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $7.5M/year (median $7.9M). Estimated payback in 0.1 years.
  • Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 30 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Best Choice Roofing Franchising, LLC
Incorporated in
Tennessee
HQ
105 Hazel Path, Hendersonville, Tennessee 37075
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$267K
vs $1.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Best Choice Roofing unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $7,528,698
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $117K–$193K
Working capital
$
FDD reports $20K–$50K

Unlevered ROIC · per unit

396%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$753K
EBITDA margin
10.0%
Total invested
$190K
Payback
3 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Best Choice Roofing units return on equity?

Edit assumptions

Equity IRR · 5-yr

28.1%

3.46× MOIC

Year-1 DSCR

2.88×

EBITDA ÷ debt service

Equity required

$10.8M

on $22.6M purchase

Total debt

$11.8M

SBA $5.0M + senior + seller note

SBA 7(a) request ($11.3M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Best Choice Roofing franchisees operate residential and commercial roofing installation, repair, and inspection services. Day-to-day activities include managing crews, scheduling jobs, managing customer relationships, handling materials procurement, and overseeing roofing projects from estimation through completion. Franchisees are responsible for local marketing, licensing compliance, and maintaining service quality standards across their protected territory.

CEO
Wayne Holloway
Founded
2020
FDD year
2024
States available
12

Item 7 · what it costs

The Vitals

Total investment
$117K – $193K
All-in to open one unit
Liquid capital
$20K – $50K
Cash you must have on hand
Franchise fee
$60K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
0.1 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$7.5M
Per unit, per year
Median gross sales
$7.9M
Item 19 type
Actual
Sample size
24 units
vs category median 21
Range (low → high)
$1.6M$15.5M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank62th
vs Home Services - Other peers
Investment cost rank52th
Lower investment ranks lower (better)
Royalty rate rank19th
Lower royalty = lower percentile (better)
Unit count rank58th
vs Home Services - Other peers
Risk score rank22th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
63
Opened
14
Last reporting year
Closed
2
Turnover rate
3.2%
Company-owned
45
Corporate units in the system
% franchised
29%
vs corporate-owned
Net growth (yr3)
+200.0%
Net unit change last year
2022
18+12
Franchised units
2023
6
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 32 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 32 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
30
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

49
Risk · 0-100
STRONG49 / 100

Rapid expansion with active litigation and unresolved Going Concern status indicates operational instability despite strong aggregate financials; recommend extreme caution until franchisor transparency improves.

Score breakdown · what drove the 49 / 100 rating

  1. 01HIGHGoing Concern status is False — indicates franchisor financial distress or structural issues despite positive aggregate numbers
  2. 02MINORAggressive unit growth of 200% YoY is unsustainable and suggests recruitment-heavy model rather than organic profitability; high churn risk
  3. 03HIGHTwo active/recent litigation cases involving breach of contract and trademark disputes signal franchisor-franchisee relationship dysfunction and legal exposure
  4. 04MEDNo Item 19 (Financial Performance Representations) disclosed — cannot validate if $1.97M net income claim is achievable for typical franchisee
  5. 05MINORHigh franchise fee ($59,500) combined with 6% royalty creates significant startup burden; breakeven depends on undocumented performance data
  6. 06HIGHExplosive growth (63 units, 200% YoY) combined with litigation suggests system may be adding unprofitable units or experiencing early terminations

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Household count
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Tennessee

Item 11

Training & Operations

Classroom training
50 hrs
On-the-job training
21 hrs
POS system
QuickBooks Enterprise
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

50 numbers

Locked
(503) 752-••••
OR
(408) 348-••••
MO
(435) 232-••••
UT

One-time purchase · CSV download · Validation questions included

FDD download

Best Choice Roofing · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above