FranchiseVerdict
Kitchen Wise logo
FV-01419·MODERATEExcellent95

Kitchen Wise

Home Services - OtherFranchising since 2017Website
Investment
$119K – $198K
54th pct Other
Avg revenue
$568K
22nd pct Other
Royalty
6.0%
19th pct Other
Units
8
25th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $119K – $198K including a $65K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $568K/year (median $544K).
  • Rated MODERATE with a risk score of 59/100. SBA loan default rate of 0.0% across 18 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Kitchen Wise, LLC
Parent company
PSB Group, LLC
Incorporated in
Delaware
HQ
126 Garrett Street, Suite J, Charlottesville, Virginia 22902
Auditor
ROBINSON, FARMER, COX ASSOCIATES, PLLC
Audited financials
Franchisor revenue
$23.6M
vs $25.4M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Kitchen Wise unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $568,121
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $119K–$198K
Working capital
$
FDD reports $23K–$40K

Unlevered ROIC · per unit

33%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$62K
EBITDA margin
11.0%
Total invested
$190K
Payback
36 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Kitchen Wise units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$454K

on $2.3M purchase

Total debt

$1.8M

SBA $1.1M + senior + seller note

Overview

About

Kitchen Wise franchisees operate kitchen remodeling and cabinet refacing services, managing project sales, client consultations, scheduling installations, and customer service. Day-to-day operations likely involve direct service delivery, crew management, materials procurement, and local marketing to residential clientele.

CEO
Paul Flick
Founded
2019
FDD year
2025
States available
6

Item 7 · what it costs

The Vitals

Total investment
$119K – $198K
All-in to open one unit
Liquid capital
$23K – $40K
Cash you must have on hand
Franchise fee
$65K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$568K
Per unit, per year
Median gross sales
$544K
Item 19 type
Gross Sales
Sample size
3 units
vs category median 21 · small
Range (low → high)
$116K$1.0M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank22th
vs Home Services - Other peers
Investment cost rank54th
Lower investment ranks lower (better)
Royalty rate rank19th
Lower royalty = lower percentile (better)
Unit count rank25th
vs Home Services - Other peers
Risk score rank50th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
8
Opened
4
Last reporting year
Closed
1
Turnover rate
12.5%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-12.5%
Net unit change last year
3-yr CAGR
-70.8%
Compounded over last 3 years
2023
7+1
Franchised units
2024
8
Franchised units
2025
24
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
18
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

59
Risk · 0-100
MODERATE59 / 100

Kitchen Wise presents high risk due to rapidly contracting franchise network (-12.5% YoY), extensive litigation involving franchisor and affiliated entities, undisclosed unit economics, and going concern status—suggesting systemic operational/legal challenges and questionable franchisor stability.

Score breakdown · what drove the 59 / 100 rating

  1. 01MEDSystem contracting sharply: 8 units with -12.5% YoY decline indicates deteriorating franchisee success and retention
  2. 02HIGHSignificant litigation exposure: Multiple disclosed actions including fraud allegations, breach of contract, and trade secret misappropriation across franchisor and affiliated brands suggests systemic legal/operational issues
  3. 03MEDNet income not disclosed: Absence of Item 19 financial performance representation prevents verification that $568K average revenue translates to viable unit-level profitability
  4. 04MINORHigh minimum royalty burden: $150/week ($7,800/year) creates fixed cost floor that may be unsustainable for struggling units in declining system
  5. 05HIGHGoing concern status: Franchisor flagged as going concern raises questions about long-term viability, support infrastructure, and brand investment
  6. 06MINORHigh initial investment relative to system size: $119K-$198K franchise fee in 8-unit system with no profitability data creates significant downside risk

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Residential geographic area defined by zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
15
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Virginia

Item 11

Training & Operations

Classroom training
50 hrs
On-the-job training
0 hrs
POS system
Service Titan
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(608) 266-••••
WI
(651) 539-••••
MN
(317) 232-••••
IN

One-time purchase · CSV download · Validation questions included

FDD download

Kitchen Wise · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above