FranchiseVerdict
btone FITNESS logo
FV-00402·STRONGExcellent81

btone FITNESS

OtherFranchising since 2018Website
Investment
$224K – $545K
67th pct Other
Avg revenue
$541K
18th pct Other
Royalty
6.0%
17th pct Other
Units
22
49th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $224K – $545K including a $50K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $541K/year.
  • Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 31 loans (below the industry average).
  • System growing at 120.0% CAGR over 3 years with 22 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
BTONE FITNESS DEVELOPMENT, LLC
Incorporated in
Massachusetts
HQ
8 Edgewood Road, Harwich Port, Massachusetts 02646
Auditor
Minsk, Gould, Tattrie & Lussier, LLP
Audited financials
Franchisor revenue
$391K
vs $862K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one btone FITNESS unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $541,256
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $224K–$545K
Working capital
$
FDD reports $30K–$60K

Unlevered ROIC · per unit

18%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$76K
EBITDA margin
14.0%
Total invested
$429K
Payback
68 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 btone FITNESS units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$758K

on $3.8M purchase

Total debt

$3.0M

SBA $1.9M + senior + seller note

Overview

About

Franchisees operate boutique fitness studios offering specialized group fitness classes (likely tone/strength training or similar modality). Daily operations include class scheduling, instructor management, member retention, facility maintenance, and revenue generation through membership fees and ancillary services.

CEO
Jody Merrill
Founded
2017
FDD year
2025
States available
5

Item 7 · what it costs

The Vitals

Total investment
$224K – $545K
All-in to open one unit
Liquid capital
$30K – $60K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
$500
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$541K
Per unit, per year
Median gross sales
Item 19 type
Gross Sales
Sample size
16 units
vs category median 20
Range (low → high)
$196K$915K
Cohort dispersion
Transparency
3 / 5
vs category median 3 / 5 · typical
Revenue rank18th
vs Other peers
Investment cost rank67th
Lower investment ranks lower (better)
Royalty rate rank17th
Lower royalty = lower percentile (better)
Unit count rank49th
vs Other peers
Risk score rank24th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
22
Opened
7
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
4
Corporate units in the system
% franchised
82%
vs corporate-owned
Net growth (yr3)
+37.5%
Net unit change last year
3-yr CAGR
+120.0%
Compounded over last 3 years
2023
11+7
Franchised units
2024
8
Franchised units
2025
5
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 6 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 6 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
31
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

btone FITNESS presents meaningful caution due to undisclosed profitability, franchisor going concern status, and insufficient system maturity to validate franchise unit economics.

Score breakdown · what drove the 54 / 100 rating

  1. 01MINORNo net income disclosure (Item 19) prevents ROI validation despite $541k avg revenue
  2. 02HIGHGoing Concern status indicates franchisor financial instability or operational uncertainty
  3. 03MINORRapid unit growth (37.5% YoY) may reflect aggressive recruitment masking unit economics problems
  4. 04MINORWide investment range ($223k-$545k) suggests inconsistent buildout costs or disclosure clarity issues
  5. 05MINORFranchise fee ($50k) combined with 6% royalty is moderate-to-high relative to fitness industry benchmarks
  6. 06MEDOnly 22 units system-wide indicates early-stage franchise with limited track record and operational maturity

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Massachusetts

Item 11

Training & Operations

Classroom training
12 hrs
On-the-job training
20 hrs
POS system
Mariana Tek
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

14 numbers

Locked
(443) 690-••••
MD
(401) 453-••••
RI
(360) 902-••••
WA

One-time purchase · CSV download · Validation questions included

FDD download

btone FITNESS · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above