Clean Your Dirty Face Franchise Cost, Revenue & Review 2026
- Investment
- $132K – $334K
- Disclosed sales
- $301K
- gross sales, not profit
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Clean Your Dirty Face is a skincare franchise operating an express facial bar offering quick, affordable facials and treatments. Franchisees run the studios, managing licensed estheticians, appointments, and retail products.
FranchiseVerdict summary · 2026
A Clean Your Dirty Face franchise requires a total initial investment of $132K – $334K, including a $50K franchise fee and an ongoing 5.0% royalty[2]. Per the 2026 FDD, average unit revenue was $301K[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $132K – $334K
- 10th pct Personal Care…
- Avg gross sales
- $301K
- Outlet subset3rd pct Personal Care…
- Royalty
- 5.0%
- 4th pct Personal Care…
- Units
- 32
- 28th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $132K – $334K including a $50K franchise fee, 5.0% ongoing royalty.
- RETURNSAverage unit revenue of $301K/year (median $294K) (reported for a subset of outlets rather than the whole system).
- RISKVerdict A (Strongest tier), verdict score 71/100 (higher is better).
- GROWTHPositive: net +6 franchised outlets in the latest year (7 opened, 1 closed); 10 signed but not yet open (Item 20).
- GROWTHSystem growing at 45.5% CAGR over 3 years with 32 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Mud Franchising, LLC
- Parent company
- Krishna Chicago, LLC
- FDD Item 1, page 8 of the 2026 FDD
- Predecessor
- Mud Facial Bar
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Shama Patel
- Incorporated in
- NC
- HQ
- 2485 Penny Road, Suite 140, High Point, North Carolina 27265
- Auditor
- DG Perry CPAs + Advisors
- Audited financials
- Franchisor revenue
- $1.1M
- vs $895K prior year
Overview
About
- CEO
- Shama Patel
- Headquarters
- NC
- Founded
- 2015
- FDD year
- 2026
- States available
- 12
Can you afford it, and what does the money buy?
Entry cost runs 42% below the typical personal care & beauty franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $10K | $15K |
| Equipment, build-out, other | $72K | $269K |
| Total initial investment | $132K | $334K |
Source: Clean Your Dirty Face 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $132K – $334K
- Top 40% of category vs category
- Liquid capital req'd
- $10K – $15K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Middle of category vs category
- Royalty
- 5.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $449 |
| Training fee | $750 |
| Transfer fee | $25K |
| Renewal fee | $5K |
| Inventory (initial) | $10K – $17K |
| Total fee load | 7.0% of rev |
What do units actually make?
Average unit sales run 43% below the personal care & beauty norm.
Reported for a subset of outlets rather than the whole system
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Clean Your Dirty Face until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$245K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Clean Your Dirty Face unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Reported for a subset of outlets rather than the whole system
- Avg gross sales
- $301K
- Per unit, per year
- Median gross sales
- $294K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- Gross Sales by segment (chair count)
- Sample size
- 23 outlets
- vs category median 38
- Range (low → high)
- $100K→$595KCited, not corroborated — printed on page 52 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 177 Personal Care & Beauty brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $301K/year in gross sales. Revenue-to-investment ratio: 1.3x. Reported for a subset of outlets rather than the whole system.
Fee burden
Total ongoing fee load of 7.0% (near the Personal Care & Beauty median).
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 45.5% CAGR over 3 years across 32 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty medians
How Clean Your Dirty Face Compares
Category median of published Personal Care & Beauty brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 32
- Opened
- 7
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 3.1%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +45.5%
- Net unit change over 3 years
- 3-yr CAGR
- +45.5%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 1
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 10
- 0.31 per open outlet · Item 20 Table 5
- Projected new
- 6
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
37 current owners across 11 states.
- FL 7
- GA 6
- IL 6
- CO 4
- NC 4
- AZ 2
- PA 2
- SC 2
- TN 2
- CA 1
- MI 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Moderate-to-high risk: opaque profitability, past trademark litigation, territorial vulnerability, and short franchise term warrant caution despite modest growth.
Why this reads harsher than the A grade: the grade weighs financial health, unit economics, unit growth, scale, legal, and transparency across the whole filing, while this summary lists individual flags without that weighting. The flags are worth checking with current owners; neither is investment advice.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Make-Up Designory v. Shama Patel, MUD Franchising LLC and Anjmanj Inc. (N.D. Ill., 2017) - trademark infringement and unfair competition claims; dismissed with prejudice June 2017
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DG Perry CPAs + Advisors
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
FY2025 Total Revenue $1,138,300 (Franchise fees $460,000; Royalties $513,635; Support services $164,665). Other Income (interest+dividends) $41,394 reported separately below operating income. Auditor signed from Canfield, Ohio dated Feb 19, 2026; firm name not stated in extracted text.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 71 / 100 verdict
- 01MINORNo net income disclosure (Item 19) despite $304k average revenue — profitability opaque
- 02HIGHTrademark infringement litigation (2017) shows IP vulnerabilities and reputational risk
- 03MINORUnprotected territory creates direct competition risk from same-brand locations
- 04MEDHigh initial investment ($131k–$333k) relative to disclosed revenue with unknown margins
- 05MINOR5-year term is shorter than industry standard (typically 10 years), increasing renewal risk
- 06MEDModest unit growth (23.1% YoY) with only 32 franchises suggests limited brand momentum
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | High Point, North Carolina (within 50 miles of principal place of business) |
| Jury trial waiver | No |
| Governing law | NC |
| Litigation count | 1 |
View Item 3 litigation summary
Make-Up Designory v. Shama Patel, MUD Franchising LLC and Anjmanj Inc. (N.D. Ill., 2017) - trademark infringement and unfair competition claims; dismissed with prejudice June 2017
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 40 hrs
- Training location
- Chicago, Illinois (corporate training center)
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Proprietary POS System (MindBody Online Software referenced in training)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Proprietary POS System (MindBody Online Software referenced in training)
Item 20 · call current owners
Franchisee Contacts
37 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Clean Your Dirty Face franchise?
The total investment to open a Clean Your Dirty Face franchise ranges from $132K – $334K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Clean Your Dirty Face franchise owners earn?
According to Item 19 of the Clean Your Dirty Face FDD, the average gross sales per unit is $301K. The median is $294K. Important context: Reported for a subset of outlets rather than the whole system. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Clean Your Dirty Face?
Clean Your Dirty Face is franchised by Mud Franchising, LLC. Its parent company is Krishna Chicago, LLC. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Clean Your Dirty Face FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Clean Your Dirty Face FDD and qualifies whose outlets they describe.
What is Clean Your Dirty Face's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Clean Your Dirty Face (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Clean Your Dirty Face franchise locations are there?
As of their most recent FDD filing, Clean Your Dirty Face has 32 total units in the United States, including 32 franchised units and 0 company-owned units. 7 new units were opened in the latest reporting year.
Is Clean Your Dirty Face a good franchise to buy?
FranchiseVerdict rates Clean Your Dirty Face as a A-grade franchise with a verdict score of 71 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.