Clean Your Dirty Face
Bottom line
- Total investment $132K – $334K including a $50K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $304K/year (median $294K).
- Rated MODERATE with a risk score of 59/100.
- System growing at 45.5% CAGR over 3 years with 32 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Clean Your Dirty Face unit return on the cash you put in?
Unlevered ROIC · per unit
29%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Clean Your Dirty Face units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$973K
on $4.9M purchase
Total debt
$3.9M
SBA $2.4M + senior + seller note
Overview
About
Franchisees operate facial skincare studios offering professional cleansing, extractions, and acne-treatment services. Day-to-day operations include managing client appointments, administering face treatments, maintaining sanitization protocols, and retailing skincare products. Revenue is primarily service-based with potential product upsells.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-high risk: opaque profitability, past trademark litigation, territorial vulnerability, and short franchise term warrant caution despite modest growth.
Score breakdown · what drove the 59 / 100 rating
- 01MINORNo net income disclosure (Item 19) despite $304k average revenue — profitability opaque
- 02HIGHTrademark infringement litigation (2017) shows IP vulnerabilities and reputational risk
- 03MINORUnprotected territory creates direct competition risk from same-brand locations
- 04MEDHigh initial investment ($131k–$333k) relative to disclosed revenue with unknown margins
- 05MINOR5-year term is shorter than industry standard (typically 10 years), increasing renewal risk
- 06MEDModest unit growth (23.1% YoY) with only 32 franchises suggests limited brand momentum
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
37 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Clean Your Dirty Face · FDD (2026) PDF