Clean Your Dirty FaceFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Clean Your Dirty Face franchise requires a total initial investment of $132K – $334K, including a $50K franchise fee and an ongoing 5.0% royalty[2]. Per the 2026 FDD, average unit revenue was $304K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $132K – $334K
- 10th pct Personal Care…
- Avg gross sales
- $304K
- 4th pct Personal Care…
- Royalty
- 5.0%
- 4th pct Personal Care…
- Units
- 32
- 24th pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 23% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $132K – $334K including a $50K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $304K/year (median $294K).
- Verdict A (Top Quintile) with a risk score of 29/100.
- System growing at 45.5% CAGR over 3 years with 32 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Mud Franchising, LLC
- Parent company
- Krishna Chicago, LLC
- Incorporated in
- NC
- HQ
- 2485 Penny Road, Suite 140, High Point, North Carolina 27265
- Auditor
- DG Perry CPAs + Advisors
- Audited financials
- Franchisor revenue
- $895K
- vs $1.1M prior year
Overview
About
Franchisees operate facial skincare studios offering professional cleansing, extractions, and acne-treatment services. Day-to-day operations include managing client appointments, administering face treatments, maintaining sanitization protocols, and retailing skincare products. Revenue is primarily service-based with potential product upsells.
- CEO
- Shama Patel
- Headquarters
- NC
- Founded
- 2015
- FDD year
- 2026
- States available
- 11
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $10K | $15K |
| Equipment, build-out, other | $72K | $269K |
| Total initial investment | $132K | $334K |
Source: Clean Your Dirty Face 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$70K
23.0% margin
Unlevered ROIC
29%
EBITDA / total invested capital
Payback
3.5 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $132K – $334K
- Better than avg vs category
- Liquid capital req'd
- $10K – $15K
- Better than avg vs category
- Franchise fee
- $50K – $150K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $449 |
| Transfer fee | $25K |
| Renewal fee | $5K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $304K
- Per unit, per year
- Median gross sales
- $294K
- Item 19 type
- gross_sales
- Sample size
- 26 units
- vs category median 35
- Range (low → high)
- $100K→$595K
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 186 Personal Care & Beauty brands
vs Personal Care & Beauty averages
How Clean Your Dirty Face Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 32
- Opened
- 7
- Last reporting year
- Closed
- 1
- Turnover rate
- 3.1%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +23.1%
- Net unit change last year
- 3-yr CAGR
- +45.5%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 1
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-high risk: opaque profitability, past trademark litigation, territorial vulnerability, and short franchise term warrant caution despite modest growth.
Audited financials (Item 21)
Yes · DG Perry CPAs + Advisors
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 29 / 100 rating
- 01MINORNo net income disclosure (Item 19) despite $304k average revenue — profitability opaque
- 02HIGHTrademark infringement litigation (2017) shows IP vulnerabilities and reputational risk
- 03MINORUnprotected territory creates direct competition risk from same-brand locations
- 04MEDHigh initial investment ($131k–$333k) relative to disclosed revenue with unknown margins
- 05MINOR5-year term is shorter than industry standard (typically 10 years), increasing renewal risk
- 06MEDModest unit growth (23.1% YoY) with only 32 franchises suggests limited brand momentum
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | North Carolina |
| Litigation count | 1 |
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 40 hrs
- POS system
- Proprietary Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Proprietary Software
Item 20 · call current owners
Franchisee Contacts
37 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Clean Your Dirty Face · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Clean Your Dirty Face franchise?
The total investment to open a Clean Your Dirty Face franchise ranges from $132K – $334K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Clean Your Dirty Face franchise owners earn?
According to Item 19 of the Clean Your Dirty Face FDD, the average gross sales per unit is $304K. The median is $294K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Clean Your Dirty Face's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Clean Your Dirty Face (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Clean Your Dirty Face franchise locations are there?
As of their most recent FDD filing, Clean Your Dirty Face has 32 total units in the United States, including 22 franchised units and 0 company-owned units. 7 new units were opened in the latest reporting year.
Is Clean Your Dirty Face a good franchise to buy?
FranchiseVerdict rates Clean Your Dirty Face as a A-grade franchise with a risk score of 29 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.