Bobby’s Burgers by Bobby Flay
Bottom line
- Total investment $559K – $3.2M including a $40K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 72/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Bobby’s Burgers by Bobby Flay unit return on the cash you put in?
Unlevered ROIC · per unit
5%
Below typical band (30–60%)
Overview
About
Franchisees operate quick-service burger restaurants branded under celebrity chef Bobby Flay's name, handling day-to-day P&L management including staff hiring/training, food sourcing, menu execution, and customer service. They manage both dine-in and takeout/delivery operations while paying 6% royalties on net sales to the franchisor and adhering to operational standards.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A nascent, financially non-transparent QSR franchise with a micro-unit base, missing financial disclosures, unprotected territory, and franchisor going concern issues presents extreme replication and profitability risk.
Score breakdown · what drove the 72 / 100 rating
- 01MINOROnly 3 units in system with unverified 100% YoY growth claim (could mean growth from 1-2 units, representing minimal absolute expansion)
- 02MINORNo average revenue or net income disclosure (Item 19) — inability or unwillingness to provide financial performance data is critical red flag
- 03MINORExtreme investment range ($559K-$3.1M) with no explanation of variable cost drivers, suggesting poor standardization or hidden costs
- 04HIGHGoing Concern status is FALSE, meaning potential financial viability questions about franchisor operations
- 05MINORNo protected territory in QSR space where foot traffic competition is fierce
- 06MINOR6% royalty on Net Sales (not Gross) is unusual and suggests potential accounting manipulation or franchisor cash flow concerns
- 07MINORMicro-brand leveraging celebrity name without transparent unit economics or proven replicability
- 08MINOR$40K franchise fee is low relative to build-out costs, suggesting franchisor may rely heavily on royalties from struggling units
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
12 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Bobby’s Burgers by Bobby Flay · FDD (2025) PDF