Bobby’s Burgers by Bobby Flay Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Bobby's Burgers by Bobby Flay is a fast-casual franchise serving chef Bobby Flay's crunchburgers, fries, and shakes. Franchisees run the restaurants, managing food prep, staffing, and counter service.
FranchiseVerdict summary · 2026
A Bobby’s Burgers by Bobby Flay franchise requires a total initial investment of $559K – $3.2M, including a $40K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $559K – $3.2M
- 81st pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 46th pct Service Resta…
- Units
- 3
- 15th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $559K – $3.2M including a $40K franchise fee, 6.0% ongoing royalty.
- RETURNSItem 21 audited financial statements (Exhibit J) are not present in the provided OCR text; the document ends at the Item 23 receipts/exhibits with no balance sheet, income statement, or auditor report. FDD states Exhibit J contains audited statements for the franchisor (Intelligration Capital BB, LLC) and Master Licensor (BB License, LLC) as of Dec 31 2024/2023/2022, but no figures were extractable.
- RISKVerdict D (Below average), verdict score 38/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Intelligration Capital BB, LLC
- Parent company
- Intelligration Capital, LLC
- Ultimate parent
- BB License, LLC
- CEO title
- President
- Michael McGill
- Incorporated in
- DE
- HQ
- 2115 Rexford Road, Suite 530, Charlotte, NC 28211
- Auditor
- CohnReznick LLP
- Audited financials
- Franchisor revenue
- $301K
- vs $62K prior year
Overview
About
- CEO
- Michael McGill
- Headquarters
- NC
- Founded
- 2021
- FDD year
- 2025
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 183% above the typical quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown18 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $40K | $40K | |
| Lease Security Deposit | $30K | $450K | |
| Rent for first three months | $15K | $150K | |
| Real Estate Broker Fees | $0 | $360K | |
| Travel and Living Expenses (two persons) while training | $8K | $12K | |
| Leasehold Improvements | $128K | $1.2M | |
| Restaurant equipment and furniture | $222K | $546K | |
| Opening Inventory, Small Wares, and Supplies | $25K | $75K | |
| Interior and Exterior Signage | $5K | $80K | |
| Point of Sale System and Back Office Computer | $15K | $55K | |
| Required Insurance Premiums | $3K | $5K | |
| Permits and Licenses | $4K | $50K | |
| Technology Fees (first 3 months) | $4K | $11K | |
| Miscellaneous Opening Costs | $0 | $25K | |
| Grand Opening | $10K | $30K | |
| Professional Fees | $5K | $15K | |
| Uniforms | $2K | $3K | |
| Additional Funds - 3 month initial period | $45K | $100K | |
| Total initial investment | $559K | $3.2M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $559K – $3.2M
- Bottom third — review vs category
- Liquid capital req'd
- $45K – $100K
- Bottom third — review vs category
- Franchise fee
- $40K – $40K
- Middle of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $1K |
| Transfer fee | $20K |
| Renewal fee | $20K |
| Inventory (initial) | $25K – $75K |
| Total fee load | 9.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Bobby’s Burgers by Bobby Flay did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Bobby’s Burgers by Bobby Flay unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
6%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 21 audited financial statements (Exhibit J) are not present in the provided OCR text; the document ends at the Item 23 receipts/exhibits with no balance sheet, income statement, or auditor report. FDD states Exhibit J contains audited statements for the franchisor (Intelligration Capital BB, LLC) and Master Licensor (BB License, LLC) as of Dec 31 2024/2023/2022, but no figures were extractable.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Quick-Service Restaurants average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
Net unit growth of +100.0% over 3 years (1 opened, 0 closed).
Multi-unit rate
Only 20% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Bobby’s Burgers by Bobby Flay Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
- Multi-unit owners
- 20.0%
- Net growth (3-yr)
- +100.0%
- Net unit change over 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 3
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
A nascent, financially non-transparent QSR franchise with a micro-unit base, missing financial disclosures, unprotected territory, and franchisor going concern issues presents extreme replication and profitability risk.
Litigation (Item 3)
No litigation required to be disclosed for Franchisor or Master Licensor
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CohnReznick LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 38 / 100 verdict
- 01MINOROnly 3 units in system with unverified 100% YoY growth claim (could mean growth from 1-2 units, representing minimal absolute expansion)
- 02MINORNo average revenue or net income disclosure (Item 19) — inability or unwillingness to provide financial performance data is critical red flag
- 03HIGHGoing Concern status is FALSE, meaning potential financial viability questions about franchisor operations
- 04MINORNo protected territory in QSR space where foot traffic competition is fierce
- 05MINOR6% royalty on Net Sales (not Gross) is unusual and suggests potential accounting manipulation or franchisor cash flow concerns
- 06MINORMicro-brand leveraging celebrity name without transparent unit economics or proven replicability
- 07MINOR$40K franchise fee is low relative to build-out costs, suggesting franchisor may rely heavily on royalties from struggling units
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1 year |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | North Carolina |
| Jury trial waiver | No |
| Governing law | NC |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed for Franchisor or Master Licensor
Items 10, 11
Training & Operations
- Classroom training
- 34 hrs
- On-the-job training
- 97 hrs
- Training location
- Charlotte, North Carolina or certified training restaurant
- Ongoing training
- Required
- Time to open
- 7 mo
- From signing to launch
- Site selection
- Franchisee selects, Franchisor must approve
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Bobby’s Burgers by Bobby Flay · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Bobby’s Burgers by Bobby Flay franchise?
The total investment to open a Bobby’s Burgers by Bobby Flay franchise ranges from $559K – $3.2M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Bobby’s Burgers by Bobby Flay franchise owners earn?
Bobby’s Burgers by Bobby Flay does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Bobby’s Burgers by Bobby Flay FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Bobby’s Burgers by Bobby Flay FDD and qualifies whose outlets they describe.
What is Bobby’s Burgers by Bobby Flay's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Bobby’s Burgers by Bobby Flay (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Bobby’s Burgers by Bobby Flay franchise locations are there?
As of their most recent FDD filing, Bobby’s Burgers by Bobby Flay has 3 total units in the United States, including 2 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is Bobby’s Burgers by Bobby Flay a good franchise to buy?
FranchiseVerdict rates Bobby’s Burgers by Bobby Flay as a D-grade franchise with a verdict score of 38 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.