XP League Franchise Cost, Revenue & Review 2026
- Investment
- $191K – $332K
- Disclosed sales
- not disclosed
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
XP League is a youth esports franchise running coached, competitive video-gaming leagues and camps for kids and teens. Franchisees run local programs, managing coaches, team play, and enrollment in a safe, structured setting.
FranchiseVerdict summary · 2026
A XP League franchise requires a total initial investment of $191K – $332K, including a $35K franchise fee and an ongoing 8.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $191K – $332K
- 47th pct Education
- Avg gross sales
- N/A
- Royalty
- 8.0%
- 44th pct Education
- Units
- 43
- 52nd pct Education
- SBA charge-off
- N/A
Quick verdict · Education · color = vs category peers
Green = favorable by >10% vs Education median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $191K – $332K including a $35K franchise fee, 8.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict B (Above average), verdict score 56/100 (higher is better).
- GROWTHPositive: net +16 franchised outlets in the latest year (17 opened, 1 closed); 11 signed but not yet open (Item 20).
- GROWTHSystem growing at 78.3% CAGR over 3 years with 43 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- XP League Franchise, LLC
- Parent company
- Unleashed Brands, LLC
- FDD Item 1, page 8 of the 2024 FDD
- Ultimate parent
- UA Holdings, LLC
- FDD Item 1, page 8 of the 2024 FDD
- Predecessor
- XP League, LLC
- Prior franchisor entity
- CEO title
- President
- Carisa Findley
- Incorporated in
- Delaware
- HQ
- 2350 Airport Freeway, Suite 505, Bedford, Texas 76022
- Auditor
- Deloitte & Touche LLP
- Audited financials
- Franchisor revenue
- $151.5M
- vs $132.0M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- PMA IP
- Triangle XP
- Snapology IP
- of Unleashed Brands
Other brands the franchisor or its parent operates (Item 1).
Same owner · FDD Item 1, page 8
7 other brands on this site name UA Holdings, LLC as parent or ultimate parent in their own FDD.
- Class 101A
- Premier Martial ArtsC
- SNAPOLOGYA
- Sylvan LearningB
- THE LITTLE GYMB
- Urban Air Adventure ParkA
- Water Wings Swim SchoolC
Portfolio: Unleashed Brands
Grouped by the owner's name as each filing prints it (this page: the 2024 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Carisa Findley
- Headquarters
- TX
- Founded
- 2022
- FDD year
- 2024
- States available
- 19
Can you afford it, and what does the money buy?
Entry cost runs 34% above the typical education franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $35K | $35K | |
| Lease Payments (deposit/prepaid) | $5K | $10K | |
| Leasehold Improvements | $50K | $108K | |
| Architectural and Construction Management | $12K | $18K | |
| Signage (interior and exterior) | $10K | $20K | |
| Initial Inventory and Equipment Package | $28K | $35K | |
| Furniture, Fixtures and Equipment | $8K | $20K | |
| Computer Systems, A/V, Security and Other Systems | $5K | $15K | |
| Training Related Expenses | $3K | $8K | |
| Legal, Accounting, and Other Professional Fees | $3K | $10K | |
| Insurance | $750 | $1K | |
| Business Licenses & Permits | $500 | $1K | |
| Grand Opening Advertising | $10K | $20K | |
| Initial Supplies | $500 | $1K | |
| Additional Funds (for the initial 3 months of operations) | $20K | $30K | |
| Total initial investment | $190K | $331K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $191K – $332K
- Middle of category vs category
- Liquid capital req'd
- $20K – $30K
- Middle of category vs category
- Franchise fee
- $35K – $35K
- Top 40% of category vs category
- Royalty
- 8.0%
- Set by a formula · typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 13.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 0.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $18K |
| Renewal fee | $9K |
| Inventory (initial) | $28K – $35K |
| Total fee load | 13.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
XP League makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one XP League unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 13.0% — above the Education median of 9.0%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System expanding at 78.3% CAGR over 3 years across 43 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Education medians
How XP League Compares
Category median of published Education brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 43
- Opened
- 17
- Last reporting year
- Closed
- 1
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 2.3%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
- Net growth (3-yr)
- +78.3%
- Net unit change over 3 years
- 3-yr CAGR
- +78.3%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 1
- Signed, not yet open
- 11
- 0.26 per open outlet · Item 20 Table 5
- Projected new
- 9
- Franchisor's next-year forecast
- Ceased ops
- 3.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Indiana
- Michigan
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
8 current owners across 4 states.
- FL 4
- TX 2
- NE 1
- OH 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Youth esports franchisor with strong financials (net worth $82.8M, net income $36.1M, revenue $151.5M) and rapid 78.3% growth. However, no Item 19 disclosure, plus four Item-3 matters including multiple state regulatory consent orders (Maryland, California DFPI) for unregistered franchise sales/disclosure omissions and a $5M settlement. Regulatory pattern stacks with no-earnings-claim to warrant multiple concerns.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Snapology Maryland Securities Commissioner consent order (unregistered franchise sales, 2016); UATP v. Leap of Faith Adventures LLC (contract/tortious interference dispute, settled for $5M payment to LOFA); PMA California DFPI consent order re unregistered offers/sales and disclosure omissions ($10,000 penalty); Unleashed Services, LLC v. Pabin (employment agreement/earnout dispute, pending)
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
In fiscal year ending December 31, 2023, franchisor did not receive rebates or revenue from required franchisee purchases/leases; rebate programs generally range 5% to 15% of purchases from vendors
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 56 / 100 verdict
- 01HIGH4 litigation matters incl. multiple state securities/DFPI consent orders for unregistered sales
- 02MINOR$5M settlement in one matter
- 03MINORNo Item 19 earnings disclosure
- 04MINOROffsetting strength: net worth $82.8M, net income $36.1M, 78.3% growth
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 13.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 8,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Texas |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 4 |
View Item 3 litigation summary
Snapology Maryland Securities Commissioner consent order (unregistered franchise sales, 2016); UATP v. Leap of Faith Adventures LLC (contract/tortious interference dispute, settled for $5M payment to LOFA); PMA California DFPI consent order re unregistered offers/sales and disclosure omissions ($10,000 penalty); Unleashed Services, LLC v. Pabin (employment agreement/earnout dispute, pending)
Items 10, 11
Training & Operations
- Classroom training
- 34 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- franchisor
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
8 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a XP League franchise?
The total investment to open a XP League franchise ranges from $191K – $332K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do XP League franchise owners earn?
XP League makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns XP League?
XP League is franchised by XP League Franchise, LLC. Its parent company is Unleashed Brands, LLC. The ultimate parent named in the FDD is UA Holdings, LLC. Source: FDD Item 1, 2024 filing.
What is Item 19 in the XP League FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the XP League FDD and qualifies whose outlets they describe.
What is XP League's franchise failure rate?
SBA 7(a) loan charge-off data is not available for XP League (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many XP League franchise locations are there?
As of their most recent FDD filing, XP League has 43 total units in the United States, including 41 franchised units and 2 company-owned units. 17 new units were opened in the latest reporting year.
Is XP League a good franchise to buy?
FranchiseVerdict rates XP League as a B-grade franchise with a verdict score of 56 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.