XP League Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
XP League is a youth esports franchise running coached, competitive video-gaming leagues and camps for kids and teens. Franchisees run local programs, managing coaches, team play, and enrollment in a safe, structured setting.
FranchiseVerdict summary · 2026
A XP League franchise requires a total initial investment of $83K – $332K, including a $35K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $83K – $332K
- 27th pct Education
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 43
- 52nd pct Education
- SBA charge-off
- N/A
Quick verdict · Education · color = vs category peers
Green = favorable by >10% vs Education avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $83K – $332K including a $35K franchise fee.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict B (Above average), verdict score 55/100 (higher is better).
- GROWTHSystem growing at 78.3% CAGR over 3 years with 43 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- XP League Franchise, LLC
- Parent company
- Unleashed Brands, LLC
- Ultimate parent
- UA Holdings, LLC
- Predecessor
- XP League, LLC
- Prior franchisor entity
- CEO title
- President
- Carisa Findley
- Incorporated in
- Delaware
- HQ
- 2350 Airport Freeway, Suite 505, Bedford, Texas 76022
- Auditor
- Deloitte & Touche LLP
- Audited financials
- Franchisor revenue
- $132.0M
- vs $151.5M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- PMA IP
- Triangle XP
- Snapology IP
- of Unleashed Brands
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Carisa Findley
- Headquarters
- TX
- Founded
- 2022
- FDD year
- 2024
- States available
- 19
Can you afford it, and what does the money buy?
Entry cost runs 69% below the typical education franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown40 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $35K | $35K | |
| Rent (deposit and monthly obligation) | — | — | |
| Signage | $500 | $3K | |
| Initial Inventory and Equipment Package | $28K | $35K | |
| Computer Systems, A/V, Security and Other Systems | $1K | $2K | |
| Training Related Expenses | $3K | $5K | |
| Legal, Accounting, and Other Professional Fees | $500 | $3K | |
| Insurance Deposit | $750 | $1K | |
| Business Licenses & Permits | $500 | $1K | |
| Grand Opening Advertising | $8K | $10K | |
| Initial Supplies | $500 | $1K | |
| Additional Funds (for the initial 3 months of operations) | $5K | $15K | |
| Initial Franchise Fee (XP League Center) | $35K | $35K | |
| Lease Payments (deposit/prepaid) | $5K | $10K | |
| Leasehold Improvements | $50K | $108K | |
| Architectural and Construction Management | $12K | $18K | |
| Signage (interior and exterior) | $10K | $20K | |
| Initial Inventory and Equipment Package (XP League Center) | $28K | $35K | |
| Furniture, Fixtures and Equipment | $8K | $20K | |
| Computer Systems, A/V, Security and Other Systems (XP League Center) | $5K | $15K | |
| Total initial investment | $370K | $573K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $83K – $332K
- Top 40% of category vs category
- Liquid capital req'd
- $5K – $30K
- Top 40% of category vs category
- Franchise fee
- $35K – $35K
- Top 40% of category vs category
- Royalty
- greater of the Minimum Royalty Fee ($500 per month) or 8%…
- Ad fund
- 5.0%
- typical 3–5%
- Total fee load
- 13.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 5.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $18K |
| Renewal fee | $9K |
| Inventory (initial) | $29K – $36K |
| Total fee load | 13.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
XP League did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one XP League unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
40%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 13.0% — above the Education average of 10.6%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System expanding at 78.3% CAGR over 3 years across 43 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Education averages
How XP League Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 43
- Opened
- 17
- Last reporting year
- Closed
- 1
- Turnover rate
- 2.4%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
- Net growth (3-yr)
- +78.3%
- Net unit change over 3 years
- 3-yr CAGR
- +78.3%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 17
- Closed (3yr)
- 0
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Ceased ops
- 3.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Indiana
- Michigan
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Youth esports franchisor with strong financials (net worth $82.8M, net income $36.1M, revenue $151.5M) and rapid 78.3% growth. However, no Item 19 disclosure, plus four Item-3 matters including multiple state regulatory consent orders (Maryland, California DFPI) for unregistered franchise sales/disclosure omissions and a $5M settlement. Regulatory pattern stacks with no-earnings-claim to warrant multiple concerns.
Litigation (Item 3)
3 case reference(s): 0 pending, 1 settled.
Largest disclosed settlement: $7
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 55 / 100 verdict
- 01HIGH4 litigation matters incl. multiple state securities/DFPI consent orders for unregistered sales
- 02MINOR$5M settlement in one matter
- 03MINORNo Item 19 earnings disclosure
- 04MINOROffsetting strength: net worth $82.8M, net income $36.1M, 78.3% growth
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 13.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | Population |
| Protected territory | Yes |
| Territory population | 8,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 4 |
View Item 3 litigation summary
3 case reference(s): 0 pending, 1 settled.
Items 10, 11
Training & Operations
- Classroom training
- 34 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Site selection
- franchisor
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
8 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
XP League · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a XP League franchise?
The total investment to open a XP League franchise ranges from $83K – $332K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do XP League franchise owners earn?
XP League does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the XP League FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the XP League FDD and qualifies whose outlets they describe.
What is XP League's franchise failure rate?
SBA 7(a) loan charge-off data is not available for XP League (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many XP League franchise locations are there?
As of their most recent FDD filing, XP League has 43 total units in the United States, including 41 franchised units and 2 company-owned units. 17 new units were opened in the latest reporting year.
Is XP League a good franchise to buy?
FranchiseVerdict rates XP League as a B-grade franchise with a verdict score of 55 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.