The Bunny Hive Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
The Bunny Hive is a children's franchise offering parent-and-baby classes, milestone events, and community programs for families. Franchisees run local operations, managing classes, instructors, and memberships.
FranchiseVerdict summary · 2026
A The Bunny Hive franchise requires a total initial investment of $127K – $331K, including a $42K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average unit revenue was $317K[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $127K – $331K
- 39th pct Education
- Avg gross sales
- $317K
- Company-owned onlyn=212th pct Education
- Royalty
- 7.0%
- 18th pct Education
- Units
- 16
- 36th pct Education
- SBA charge-off
- N/A
Quick verdict · Education · color = vs category peers
Green = favorable by >10% vs Education avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $127K – $331K including a $42K franchise fee, 7.0% ongoing royalty.
- RETURNSAverage unit revenue of $317K/year (median $317K) (company-owned outlets only - not franchisee performance).
- RISKVerdict A (Strongest tier), verdict score 61/100 (higher is better).
- FLAGRevenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- The Bunny Hive Franchising, LLC
- Parent company
- The Bunny Hive Holdings, LLC
- Predecessor
- None
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Brittany Schmid
- CEO experience
- 2023 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Georgia
- HQ
- 2715 Creek Edge, Powhatan, Virginia 23139
- Auditor
- Seay & Weissinger LLC
- Audited financials
- Franchisor revenue
- $492K
- vs $11K prior year
Overview
About
- CEO
- Brittany Schmid
- Headquarters
- Virginia
- Founded
- 2023
- FDD year
- 2025
- States available
- 12
Can you afford it, and what does the money buy?
Entry cost runs 65% below the typical education franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $42K | $42K |
| Working capital (3–6 mo) | $27K | $47K |
| Equipment, build-out, other | $58K | $242K |
| Total initial investment | $127K | $331K |
Source: The Bunny Hive 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $127K – $331K
- Top 40% of category vs category
- Liquid capital req'd
- $27K – $47K
- Middle of category vs category
- Franchise fee
- $42K – $42K
- Top 40% of category vs category
- Royalty
- 7.0%
- percentage · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $100 |
| Training fee | $3K |
| Transfer fee | $10K |
| Renewal fee | $10 |
| Inventory (initial) | $6K – $11K |
| Total fee load | 7.0% of rev |
What do units actually make?
Average unit sales run 60% below the education norm.
Company-owned outlets only - not franchisee performance
Based on a sample of only 2
Source: FDD 2025 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$48K
15.0% margin
Unlevered ROIC
18%
EBITDA / total invested capital
Payback
5.6 yrs
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one The Bunny Hive unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
18%
Below the 30–60% attractive-franchise band
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 The Bunny Hive units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$508K
on $2.5M purchase
Total debt
$2.0M
SBA $1.3M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Company-owned outlets only - not franchisee performance
Based on a sample of only 2
- Avg gross sales
- $317K
- Per unit, per year
- Median gross sales
- $317K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- historical Gross Revenue monthly averages (high/average/median/low) for franchisee-owned and company-owned Studios; not a single-unit annual average metric
- Sample size
- 2
- vs category median 17 · small
- Range (low → high)
- $220K→$414K
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 204 Education brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $317K/year in gross sales. Revenue-to-investment ratio: 1.4x. Company-owned outlets only - not franchisee performance.
Fee burden
Total ongoing fee load of 7.0% — below the Education average of 10.6%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence. Sample size of 2 units — treat as directional only.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Education averages
How The Bunny Hive Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 16
- Opened
- 13
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 88%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 15
- Franchisor's next-year forecast
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 20 · 12 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 3 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 3
- Loan volume
- $617K
- Median loan
- $193K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (3 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage franchise with explosive but unvalidated growth, missing critical profitability data, and high fees relative to system maturity.
Litigation (Item 3)
No litigation is required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Seay & Weissinger LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 61 / 100 verdict
- 01MINORExplosive unit growth (1300% YoY) suggests either aggressive expansion or unreliable baseline data; 16 units is extremely small and difficult to validate
- 02MEDNet income not disclosed in FDD Item 19 — impossible to assess actual profitability despite $317k average revenue claim
- 03MEDHigh investment range ($126k-$331k) with 7% royalty on undisclosed net margins creates significant break-even uncertainty
- 04MINORFranchise fee of $42,000 represents 33% of minimum investment, indicating front-loaded franchisor revenue model
- 05MINORExtremely young/small franchise system (16 units) lacks historical data to predict sustainability or franchisee success rates
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 7 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 10 mi |
| Territory population | 250,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | American Arbitration Association office nearest franchisor's principal place of business |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 31 hrs
- On-the-job training
- 8 hrs
- Training location
- Richmond, Virginia (initial); some virtual
- Ongoing training
- Required
- Field support
- 24 hrs/yr
- On-site visits per year
- Time to open
- 12 mo
- From signing to launch
- Site selection
- franchisor approves site proposed by franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- MindBody / Qvinci / Quickbooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MindBody / Qvinci / Quickbooks
Item 20 · call current owners
Franchisee Contacts
28 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Bunny Hive · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Bunny Hive franchise?
The total investment to open a The Bunny Hive franchise ranges from $127K – $331K, with an initial franchise fee of $42K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Bunny Hive franchise owners earn?
According to Item 19 of the The Bunny Hive FDD, the average gross sales per unit is $317K. The median is $317K. Important context: Company-owned outlets only - not franchisee performance; Based on a sample of only 2. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the The Bunny Hive FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the The Bunny Hive FDD and qualifies whose outlets they describe.
What is The Bunny Hive's franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Bunny Hive (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Bunny Hive franchise locations are there?
As of their most recent FDD filing, The Bunny Hive has 16 total units in the United States, including 14 franchised units and 2 company-owned units. 13 new units were opened in the latest reporting year.
Is The Bunny Hive a good franchise to buy?
FranchiseVerdict rates The Bunny Hive as a A-grade franchise with a verdict score of 61 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.