FranchiseVerdict
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FV-02996·MODERATEExcellent81

Woops!

Food & Beverage - BakeryFranchising since 2015Website
Investment
$65K – $401K
9th pct Bakery
Avg revenue
70th pct Bakery
Royalty
Units
26
47th pct Bakery
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $65K – $401K including a $45K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
WOOPS! FRANCHISE, LLC
Incorporated in
New York
HQ
605 West 42nd Street, Suite 26F, New York, NY 10036
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$395K
vs $359K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one WOOPS! unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $65K–$401K
Working capital
$
FDD reports $7K–$55K

Unlevered ROIC · per unit

28%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$264K
Payback
42 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

WOOPS! franchisees operate specialty retail or service locations (likely children's products, educational services, or entertainment venues based on brand name). Day-to-day operations involve customer-facing sales/service, inventory management, staff scheduling, and local marketing to drive weekly gross revenue.

CEO
Rajesh Bhatt
Founded
2015
FDD year
2025
States available
11

Item 7 · what it costs

The Vitals

Total investment
$65K – $401K
All-in to open one unit
Liquid capital
$7K – $55K
Cash you must have on hand
Franchise fee
$45K
Royalty
greater of (i) 4% of weekly Gross Revenue or (ii) $100 pe…
Ad fund
2.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
26
Opened
5
Last reporting year
Closed
4
Turnover rate
15.4%
Company-owned
2
Corporate units in the system
% franchised
92%
vs corporate-owned
Net growth (yr3)
-4.0%
Net unit change last year
3-yr CAGR
-7.7%
Compounded over last 3 years
2023
24-1
Franchised units
2024
25
Franchised units
2025
26
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 3 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 3 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

WOOPS! presents meaningful risk due to declining unit trajectory, absent financial disclosure, and unclear unit-level profitability in a small, contracting system.

Score breakdown · what drove the 62 / 100 rating

  1. 01MINORUnit count declining 4.0% YoY (26 units) indicates shrinking franchise system with weak recruitment/retention
  2. 02MEDNo average revenue or net income disclosed in FDD Item 19 — inability to assess unit-level profitability or ROI potential
  3. 03MINORWide investment range ($64,875–$400,675) suggests inconsistent unit economics or high variability in startup costs
  4. 04MINORMinimum royalty of $100/week ($5,200/year) creates break-even pressure for low-revenue locations
  5. 05MINORSmall unit count (26) limits brand recognition, shared marketing impact, and supplier negotiating power

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
radius and zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
20 hrs
On-the-job training
308 hrs
POS system
Revel POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

21 numbers

Locked
(520) 305-••••
AZ
(908) 858-••••
MA
(602) 330-••••
AZ

One-time purchase · CSV download · Validation questions included

FDD download

WOOPS! · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above