Wild Eggs Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Wild Eggs is a breakfast and brunch restaurant franchise serving creative egg dishes, pancakes, and daytime fare. Franchisees run the restaurants, managing the kitchen, table service, and staffing.
FranchiseVerdict summary · 2026
A Wild Eggs franchise requires a total initial investment of $737K – $1.9M, including a $45K franchise fee and an ongoing 5.5% royalty[2]. The 2023 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2023 FDD issuance
Overview
- Investment
- $737K – $1.9M
- 30th pct Service Resta…
- Avg gross sales
- N/A
- Company-owned only
- Royalty
- 5.5%
- 22nd pct Service Resta…
- Units
- 15
- 17th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Full-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $737K – $1.9M including a $45K franchise fee, 5.5% ongoing royalty.
- RETURNSItem 19 covers ten AFFILIATE-owned stores (printed p.37). Three franchised units were open and operating in the same period but are excluded: 'we have not been able to obtain sufficient data from those franchises'. The table's 'All Units' column means all affiliate units, not the system.
- RISKVerdict A (Strongest tier), verdict score 63/100 (higher is better).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- WILD EGGS Franchising, LLC
- Parent company
- Wild Eggs Holdings, Inc.
- Predecessor
- KCBZ Franchising, LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Andy Abbajay
- Incorporated in
- Indiana
- HQ
- 1211 Herr Lane, Suite 290, Louisville, Kentucky 40222
- Auditor
- MCM CPAs & Advisors LLP
- Audited financials
- Franchisor revenue
- $338K
- vs $387K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Andy Abbajay
- Headquarters
- KY
- Founded
- 2007
- FDD year
- 2023
- States available
- 3
Can you afford it, and what does the money buy?
Entry cost runs 12% above the typical full-service restaurants franchise.
Source: FDD 2023 · Items 5–7
FDD Item 7 · 2023 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $80K | $80K |
| Equipment, build-out, other | $612K | $1.8M |
| Total initial investment | $737K | $1.9M |
Source: Wild Eggs 2023 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $737K – $1.9M
- Top 40% of category vs category
- Liquid capital req'd
- $80K – $80K
- Top 40% of category vs category
- Franchise fee
- $45K – $45K
- Top 40% of category vs category
- Royalty
- 5.5%
- Gross Sales · typical 6–8%
- Ad fund
- 0.5%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
- Payback period
- 5.7 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 0.5% of gross sales |
| Technology fee | $60 |
| Training fee | $125 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 6.0% of rev |
What do units actually make?
Source: FDD 2023 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
FDD-reported earnings vs. model
The FDD reports $416K as Operating Profit ... Avg.
Wild Eggs did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Wild Eggs unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
6%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2023 FDD
Financial Performance
Item 19 covers ten AFFILIATE-owned stores (printed p.37). Three franchised units were open and operating in the same period but are excluded: 'we have not been able to obtain sufficient data from those franchises'. The table's 'All Units' column means all affiliate units, not the system.
Company-owned outlets only - not franchisee performance
- Item 19 type
- Actual (Affiliate performance)
- Sample size
- 10 outlets
- vs category median 18
- Range (low → high)
- $1.2M→$2.9M
- Cohort dispersion (min → max)
- Source filing
- FDD 2023
- The FDD edition these figures were read from
- Transparency
- 6 / 10
- vs category median 3 / 10 · above
Compared against 805 Full-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Full-Service Restaurants average of 7.6%.
Disclosure
Item 19 reports Actual (Affiliate performance) rather than annual gross sales, so unit revenue is not directly comparable.
Multi-unit rate
52% of franchisees own multiple units — high repeat-buyer rate signals strong unit economics and operator satisfaction.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Full-Service Restaurants averages
How Wild Eggs Compares
Is the system healthy?
Source: FDD 2023 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 15
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 12
- Corporate units in the system
- % franchised
- 20%
- vs corporate-owned
- Multi-unit owners
- 51.9%
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 3
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Mostly company-owned restaurant (15 units, only 3 franchised) with an OLD 2011 predecessor-affiliate bankruptcy (PJ Acquisition, tied to former CFO) that was long ago resolved. No current litigation, audited with Item 19. Old bankruptcy is low weight; thin franchised base is the main concern.
Litigation (Item 3)
No litigation required to be disclosed (FDD Item 3).
Bankruptcy (Item 4)
Disclosed in last 7 years
PJ Acquisition Corporation filed Chapter 11 petition on September 27, 2011 in United States Bankruptcy Court for the District of Maryland, Case No. 11-2938. Company sold assets to pay creditors and ceased operations. Case dismissed on June 18, 2014.
Audited financials (Item 21)
Yes · MCM CPAs & Advisors LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 63 / 100 verdict
- 01HIGHOld 2011 predecessor-affiliate bankruptcy, long resolved (low weight)
- 02MINOROnly 3 of 15 units franchised
- 03MINORNo current litigation, no going-concern
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2023 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Jefferson County, Kentucky |
| Jury trial waiver | Yes |
| Governing law | Kentucky |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed (FDD Item 3).
Items 10, 11
Training & Operations
- Classroom training
- 30 hrs
- On-the-job training
- 230 hrs
- Training location
- Louisville, Kentucky
- Field support
- 90 hrs/yr
- On-site visits per year
- POS system
- Toast
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Toast
Item 20 · call current owners
Franchisee Contacts
15 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Wild Eggs · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Wild Eggs franchise?
The total investment to open a Wild Eggs franchise ranges from $737K – $1.9M, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Wild Eggs franchise owners earn?
Wild Eggs does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Wild Eggs FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Wild Eggs FDD and qualifies whose outlets they describe.
What is Wild Eggs's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Wild Eggs (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Wild Eggs franchise locations are there?
As of their most recent FDD filing, Wild Eggs has 15 total units in the United States, including 3 franchised units and 12 company-owned units.
Is Wild Eggs a good franchise to buy?
FranchiseVerdict rates Wild Eggs as a A-grade franchise with a verdict score of 63 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.