FranchiseVerdict
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FV-02964·MODERATEExcellent95

Wild Eggs

Food & Beverage - Full ServiceFranchising since 2012Website
Investment
$737K – $1.9M
80th pct Full Service
Avg revenue
$2.1M
44th pct Full Service
Royalty
5.5%
50th pct Full Service
Units
15
49th pct Full Service
SBA default

Bottom line

  • Total investment $737K – $1.9M including a $45K franchise fee, 5.5% ongoing royalty.
  • Average unit revenue of $2.1M/year (median $2.0M). Estimated payback in 3.2 years.
  • Rated MODERATE with a risk score of 60/100.
  • 52% of franchisees own multiple units — high repeat-buyer signal suggests strong unit economics.

Item 1 · who you're contracting with

The Franchisor

Legal entity
WILD EGGS Franchising, LLC
Parent company
Wild Eggs Holdings, Inc.
Incorporated in
Indiana
HQ
1211 Herr Lane, Suite 290, Louisville, Kentucky 40222
Auditor
MCM CPAs & Advisors LLP
Audited financials
Franchisor revenue
$338K
vs $387K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Wild Eggs unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,114,788
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $737K–$1.9M
Working capital
$
FDD reports $80K–$80K

Unlevered ROIC · per unit

26%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$360K
EBITDA margin
17.0%
Total invested
$1.4M
Payback
46 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Wild Eggs units return on equity?

Edit assumptions

Equity IRR · 5-yr

28.8%

3.55× MOIC

Year-1 DSCR

2.80×

EBITDA ÷ debt service

Equity required

$9.8M

on $21.1M purchase

Total debt

$11.3M

SBA $5.0M + senior + seller note

SBA 7(a) request ($10.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Wild Eggs franchisees operate casual, full-service breakfast/brunch restaurants featuring specialty egg dishes, comfort food, and beverages. Daily operations include managing kitchen and front-of-house staff, maintaining food quality and service standards, managing inventory and food costs, and driving local marketing to compete in the crowded breakfast/brunch category.

CEO
Andy Abbajay
Founded
2015
FDD year
2023
States available
3

Item 7 · what it costs

The Vitals

Total investment
$737K – $1.9M
All-in to open one unit
Liquid capital
$80K – $80K
Cash you must have on hand
Franchise fee
$45K
Royalty
5.5%
Gross Sales · typical 6–8%
Ad fund
0.5%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical
Payback period
3.2 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$2.1M
Per unit, per year
Median gross sales
$2.0M
Item 19 type
Actual (Affiliate performance)
Sample size
10 units
vs category median 15
Range (low → high)
$1.2M$2.9M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank44th
vs Food & Beverage - Full Service peers
Investment cost rank80th
Lower investment ranks lower (better)
Royalty rate rank50th
Lower royalty = lower percentile (better)
Unit count rank49th
vs Food & Beverage - Full Service peers
Risk score rank40th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
15
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
12
Corporate units in the system
% franchised
20%
vs corporate-owned
Multi-unit owners
51.9%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2021
3+2
Franchised units
2022
3
Franchised units
2023
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 6 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 6 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Wild Eggs presents caution-level risk due to lack of financial disclosure, minuscule franchise system size, concerning going concern status, and unclear unit economics despite reasonable profitability claims.

Score breakdown · what drove the 60 / 100 rating

  1. 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot verify $416K avg net income claim independently
  2. 02MINOROnly 15 units with unknown growth trajectory — extremely small system raises sustainability questions
  3. 03HIGHGoing Concern status is FALSE — suggests potential financial instability or uncertainty about franchisor viability
  4. 04MINORWide investment range ($736K–$1.89M) indicates inconsistent unit economics or unclear buildout costs
  5. 05MINOR5.5% royalty on gross sales (not net) combined with restaurant-level margins creates cash flow pressure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Kentucky

Item 11

Training & Operations

Classroom training
30 hrs
On-the-job training
230 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

18 numbers

Locked
(317) 744-••••
Pulliam
IN
(812) 850-••••
New Albany
IN
(317) 842-••••
Fishers
IN

One-time purchase · CSV download · Validation questions included

FDD download

Wild Eggs · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above