Wild EggsFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Wild Eggs franchise requires a total initial investment of $737K – $1.9M, including a $45K franchise fee and an ongoing 5.5% royalty[2]. Per the 2023 FDD, average unit revenue was $2.1M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2023 FDD issuance
Overview
- Investment
- $737K – $1.9M
- 40th pct Service Resta…
- Avg gross sales
- $2.1M
- 22nd pct Service Resta…
- Royalty
- 5.5%
- 24th pct Service Resta…
- Units
- 15
- 25th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
32% cash-on-cash return (based on Operating Income). Above the 20% threshold most investors target.
Bottom line
- Total investment $737K – $1.9M including a $45K franchise fee, 5.5% ongoing royalty.
- Average unit revenue of $2.1M/year (median $2.0M), with an estimated 32% cash-on-cash return (based on Operating Income).
- Verdict A (Top Quintile) with a risk score of 53/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- WILD EGGS Franchising, LLC
- Parent company
- Wild Eggs Holdings, Inc.
- CEO title
- Chief Executive Officer
- Andy Abbajay
- Incorporated in
- IN
- HQ
- 1211 Herr Lane, Suite 290, Louisville, Kentucky 40222
- Auditor
- MCM CPAs & Advisors LLP
- Audited financials
- Franchisor revenue
- $338K
- vs $387K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
Wild Eggs franchisees operate casual, full-service breakfast/brunch restaurants featuring specialty egg dishes, comfort food, and beverages. Daily operations include managing kitchen and front-of-house staff, maintaining food quality and service standards, managing inventory and food costs, and driving local marketing to compete in the crowded breakfast/brunch category.
- CEO
- Andy Abbajay
- Headquarters
- KY
- Founded
- 2007
- FDD year
- 2023
- States available
- 3
FDD Item 7 · 2023 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $80K | $80K |
| Equipment, build-out, other | $612K | $1.8M |
| Total initial investment | $737K | $1.9M |
Source: Wild Eggs 2023 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$254K
12.0% margin
Unlevered ROIC
18%
EBITDA / total invested capital
Payback
5.5 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $737K – $1.9M
- Better than avg vs category
- Liquid capital req'd
- $80K – $80K
- Near category avg vs category
- Franchise fee
- $30K – $45K
- Better than avg vs category
- Royalty
- 5.5%
- Gross Sales · typical 6–8%
- Ad fund
- 0.5%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
- Payback period
- 3.2 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 0.5% of gross sales |
| Technology fee | $60 |
| Training fee | $125 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 6.0% of rev |
A 6.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $2.1M
- Per unit, per year
- Median gross sales
- $2.0M
- Avg operating income
- $416K
- Reported as Operating Income in FDD Item 19
- Cash-on-cash
- 31.7%
- Based on Operating Income / investment midpoint
- Item 19 type
- Actual (Affiliate performance)
- Sample size
- 10 units
- vs category median 13
- Range (low → high)
- $1.2M→$2.9M
- Cohort dispersion (min → max)
- Quartile band
- $1.4M→$2.9M
- Bottom 25% → top 25%
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 1264 Full-Service Restaurants brands
vs Full-Service Restaurants averages
How Wild Eggs Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 15
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 12
- Corporate units in the system
- % franchised
- 20%
- vs corporate-owned
- Multi-unit owners
- 51.9%
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 3
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Wild Eggs presents caution-level risk due to lack of financial disclosure, minuscule franchise system size, concerning going concern status, and unclear unit economics despite reasonable profitability claims.
Litigation (Item 3)
Item 3 (Litigation) section not provided in document excerpt
Bankruptcy (Item 4)
Disclosed in last 7 years
PJ Acquisition Corporation filed Chapter 11 petition on September 27, 2011 in United States Bankruptcy Court for the District of Maryland, Case No. 11-2938. Company sold assets to pay creditors and ceased operations. Case dismissed on June 18, 2014.
Audited financials (Item 21)
Yes · MCM CPAs & Advisors LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 53 / 100 rating
- 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot verify $416K avg net income claim independently
- 02MINOROnly 15 units with unknown growth trajectory — extremely small system raises sustainability questions
- 03HIGHGoing Concern status is FALSE — suggests potential financial instability or uncertainty about franchisor viability
- 04MINORWide investment range ($736K–$1.89M) indicates inconsistent unit economics or unclear buildout costs
- 05MINOR5.5% royalty on gross sales (not net) combined with restaurant-level margins creates cash flow pressure
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Jefferson County, Kentucky |
| Jury trial waiver | Yes |
| Governing law | Kentucky |
| Litigation count | 0 |
View Item 3 litigation summary
Item 3 (Litigation) section not provided in document excerpt
Items 10, 11
Training & Operations
- Classroom training
- 30 hrs
- On-the-job training
- 230 hrs
- Training location
- Louisville, Kentucky
- Field support
- 90 hrs/yr
- On-site visits per year
- POS system
- Toast
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Toast
Item 20 · call current owners
Franchisee Contacts
18 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Wild Eggs · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Wild Eggs franchise?
The total investment to open a Wild Eggs franchise ranges from $737K – $1.9M, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Wild Eggs franchise owners earn?
According to Item 19 of the Wild Eggs FDD, the average gross sales per unit is $2.1M. The median is $2.0M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Wild Eggs's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Wild Eggs (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Wild Eggs franchise locations are there?
As of their most recent FDD filing, Wild Eggs has 15 total units in the United States, including 3 franchised units and 12 company-owned units.
Is Wild Eggs a good franchise to buy?
FranchiseVerdict rates Wild Eggs as a A-grade franchise with a risk score of 53 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.