FranchiseVerdict
Wendy's logo
FV-02953·STRONGStandard62

Wendy's

Formerly known as Quality Inn

Food & Beverage - Quick ServiceFranchising since 1971Website
Investment
$410K – $3.1M
74th pct Quick Service
Avg revenue
$2.1M
50th pct Quick Service
Royalty
Units
7,397
98th pct Quick Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $410K – $3.1M including a $50K franchise fee.
  • Average unit revenue of $2.1M/year (median $2.0M).
  • Rated STRONG with a risk score of 40/100. SBA loan default rate of 0.0% across 1353 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Quality Is Our Recipe, LLC
Parent company
The Wendy's Company
Incorporated in
Delaware
HQ
One Dave Thomas Boulevard, P.O. Box 256, Dublin, OH 43017
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$562.0M
vs $587.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Wendy's unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,108,454
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $410K–$3.1M
Working capital
$
FDD reports $111K–$192K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$274K
EBITDA margin
13.0%
Total invested
$1.9M
Payback
84 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Wendy's units return on equity?

Edit assumptions

Equity IRR · 5-yr

38.7%

5.14× MOIC

Year-1 DSCR

2.16×

EBITDA ÷ debt service

Equity required

$3.9M

on $12.7M purchase

Total debt

$8.8M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.3M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate quick-service restaurant locations serving hamburgers, sandwiches, salads, and beverages. Daily operations include inventory management, food preparation, staff scheduling, customer service, marketing within territory, and compliance with Wendy's operational standards and food safety protocols.

CEO
Ken Cook
Founded
1969
FDD year
2026
States available
50

Item 7 · what it costs

The Vitals

Total investment
$410K – $3.1M
All-in to open one unit
Liquid capital
$111K – $192K
Cash you must have on hand
Franchise fee
$50K
Royalty
4-6% of Gross Sales depending on restaurant type and deve…
Ad fund
1.50-4.00% of Gross Sales for national advertising, 0.50%…
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.1M
Per unit, per year
Median gross sales
$2.0M
Item 19 type
Average Gross Sales
Sample size
5325 units
vs category median 37 · large
Range (low → high)
$345K$8.3M
Cohort dispersion
Transparency
0 / 5
vs category median 4 / 5 · below
Revenue rank50th
vs Food & Beverage - Quick Service peers
Investment cost rank74th
Lower investment ranks lower (better)
Royalty rate rank84th
Lower royalty = lower percentile (better)
Unit count rank98th
vs Food & Beverage - Quick Service peers
Risk score rank4th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
7,397
Opened
Last reporting year
Closed
Company-owned
423
Corporate units in the system
% franchised
94%
vs corporate-owned
2024
5,552-97
Franchised units
2025
5,627
Franchised units
2026
5,591
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1,353
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

40
Risk · 0-100
STRONG40 / 100

Wendy's presents moderate-to-cautious risk due to non-disclosure of unit economics, unprotected territories, and lack of growth visibility, though the established brand and stable unit count provide some foundation.

Score breakdown · what drove the 40 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed — impossible to assess profitability or ROI
  2. 02MINORUnprotected territory creates risk of cannibalization and direct competition from other franchisees
  3. 03MINORWide investment range ($409K-$3.1M) suggests highly variable unit economics with unclear cost drivers
  4. 04MINORRoyalty structure up to 6% is on higher end of QSR industry, reducing franchisee margins
  5. 05MINOR7,397 units with unknown growth trajectory — cannot determine if system is expanding or contracting
  6. 06MINORNo financial performance data provided limits ability to validate franchise sustainability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Specific location
Protected territory
No
Initial term
20 years
Renewal term
20 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
4
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Ohio

Item 11

Training & Operations

Classroom training
20 hrs
On-the-job training
520 hrs
POS system
Aloha POS software supplied by NCR
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

39 numbers

Locked
(770) 448-••••
FL
(417) 887-••••
IL
(607) 753-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Wendy's · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above