FranchiseVerdict
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FV-01434·STRONGExcellent91

Krystal

Food & Beverage - Quick ServiceFranchising since 1990Website
Investment
$1.4M – $2.2M
97th pct Quick Service
Avg revenue
$982K
25th pct Quick Service
Royalty
5.0%
14th pct Quick Service
Units
280
83rd pct Quick Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.4M – $2.2M including a $35K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $982K/year (median $964K). Estimated payback in 15.6 years.
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • System growing at 3620% CAGR over 3 years with 280 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Krystal Restaurants LLC
Parent company
SPB LeadershipCo LLC
Incorporated in
Delaware
HQ
1455 Lincoln Parkway E., Suite 600, Dunwoody, GA 30346
Auditor
FORVIS, LLP
Audited financials
Franchisor revenue
$211.1M
vs $170.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Krystal unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $981,640
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.4M–$2.2M
Working capital
$
FDD reports $50K–$100K

Unlevered ROIC · per unit

7%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$123K
EBITDA margin
12.5%
Total invested
$1.8M
Payback
180 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Krystal units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.1M

on $5.4M purchase

Total debt

$4.3M

SBA $2.7M + senior + seller note

Overview

About

Krystal franchisees operate quick-service restaurant locations focused on affordable, slider-style burgers and comfort food. Day-to-day operations include food preparation, drive-thru/counter service, inventory management, staff scheduling, and local marketing in protected territories.

CEO
Josh Kern
Founded
2020
FDD year
2024
States available
10

Item 7 · what it costs

The Vitals

Total investment
$1.4M – $2.2M
All-in to open one unit
Liquid capital
$50K – $100K
Cash you must have on hand
Franchise fee
$35K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
4.5%
typical 3–5%
Total fee load
9.5%
vs 9–13% typical
Payback period
15.6 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$982K
Per unit, per year
Median gross sales
$964K
Item 19 type
Gross Sales and Select Costs
Sample size
142 units
vs category median 37 · large
Range (low → high)
$344K$1.9M
Cohort dispersion
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank25th
vs Food & Beverage - Quick Service peers
Investment cost rank97th
Lower investment ranks lower (better)
Royalty rate rank14th
Lower royalty = lower percentile (better)
Unit count rank83th
vs Food & Beverage - Quick Service peers
Risk score rank23th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
280
Opened
20
Last reporting year
Closed
4
Turnover rate
1.4%
Company-owned
137
Corporate units in the system
% franchised
51%
vs corporate-owned
Net growth (yr3)
+12.6%
Net unit change last year
3-yr CAGR
+36.2%
Compounded over last 3 years
2022
143+16
Franchised units
2023
127
Franchised units
2024
105
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 23 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 23 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

Krystal presents moderate-to-high risk due to parent company going concern status, thin unit growth, tight unit economics, and lack of Item 19 financial disclosure—requiring deep validation before commitment.

Score breakdown · what drove the 51 / 100 rating

  1. 01HIGHGoing Concern warning indicates parent company financial distress or viability questions
  2. 02MINOR11.5% net profit margin is thin; leaves minimal buffer for underperformance or economic downturns
  3. 03MINOR280 units with only 12.6% YoY growth suggests mature/saturated system; no Item 19 provided limits income verification
  4. 04MINORHigh initial investment ($1.38M-$2.16M) against modest average net income ($113K) yields 12-19 year payback period
  5. 05MED5% royalty on $981K avg revenue = ~$49K annual fee; combined with overhead, leaves limited margin for error

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
300 hrs
POS system
NCR Aloha
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

41 numbers

Locked
(727) 709-••••
Dunwoody,
GA
(217) 782-••••
IL
(601) 551-••••
MS

One-time purchase · CSV download · Validation questions included

FDD download

Krystal · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above