Wed SocietyFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Wed Society franchise requires a total initial investment of $103K – $121K, including a $45K franchise fee and an ongoing 8.0% royalty[2]. Per the 2025 FDD, average unit revenue was $726K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $103K – $121K
- 30th pct Business Serv…
- Avg gross sales
- $726K
- 15th pct Business Serv…
- Royalty
- 8.0%
- 22nd pct Business Serv…
- Units
- 12
- 17th pct Business Serv…
- SBA default
- N/A
Quick verdict · Business Services · color = vs category peers
Green = >15% above Business Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 6.5x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $103K – $121K including a $45K franchise fee, 8.0% ongoing royalty.
- Average unit revenue of $726K/year (median $724K).
- Verdict A (Top Quintile) with a risk score of 22/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Wed Society Franchise, LLC
- Incorporated in
- OK
- HQ
- 14013 N. Eastern Ave., Edmond, OK 73013
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $137K
- Most recent fiscal year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
Wed Society franchisees operate wedding planning, coordination, or event design services—likely providing consultations, vendor management, timeline planning, and on-site coordination for engaged couples. Day-to-day work involves client meetings, vendor negotiations, budget management, and event logistics.
- CEO
- Ashley Bowen Murphy
- Headquarters
- OK
- Founded
- 2023
- FDD year
- 2025
- States available
- 8
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $23K | $35K |
| Equipment, build-out, other | $35K | $41K |
| Total initial investment | $103K | $121K |
Source: Wed Society 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$94K
13.0% margin
Unlevered ROIC
67%
EBITDA / total invested capital
Payback
18 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $103K – $121K
- Better than avg vs category
- Liquid capital req'd
- $23K – $35K
- Better than avg vs category
- Franchise fee
- $40K – $45K
- Better than avg vs category
- Royalty
- 8.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 17.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $7 |
| Transfer fee | $25 |
| Total fee load | 17.0% of rev |
At 17.0% total fee load, roughly $123K per year goes to the franchisor before you pay a single operating expense.
Financial Performance
- Avg gross sales
- $726K
- Per unit, per year
- Median gross sales
- $724K
- Item 19 type
- Actual results of newly opened and mature markets
- Sample size
- 4 units
- vs category median 32 · small
- Range (low → high)
- $513K→$940K
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 3 / 5 · above
Compared against 360 Business Services brands
Revenue is 6.5x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Business Services averages
How Wed Society Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 12
- Opened
- 12
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 10 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage wedding services franchise with undisclosed profitability, minimal unit growth, and high fee structure creates meaningful execution and financial sustainability risk.
Audited financials (Item 21)
Yes · Metwally CPA PLLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 22 / 100 rating
- 01MEDNet income not disclosed in FDD Item 19 — impossible to validate profitability claims against $725k average revenue
- 02MINOROnly 12 units system-wide with unknown growth trajectory — suggests early-stage or stalled expansion
- 03MINORHigh initial investment ($102,750–$120,950) paired with 8% royalty creates significant break-even pressure
- 04HIGHNo litigation disclosed but going concern status is true — potential financial instability at corporate level
- 05MINORFranchise fee ($45,000) represents 44% of minimum investment — high front-loaded cost with unproven ROI
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 7 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | wedding venues |
| Protected territory | Yes |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Oklahoma |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 36 hrs
- On-the-job training
- 12 hrs
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
16 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Wed Society · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Wed Society franchise?
The total investment to open a Wed Society franchise ranges from $103K – $121K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Wed Society franchise owners earn?
According to Item 19 of the Wed Society FDD, the average gross sales per unit is $726K. The median is $724K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Wed Society's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Wed Society (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Wed Society franchise locations are there?
As of their most recent FDD filing, Wed Society has 12 total units in the United States, including 0 franchised units and 0 company-owned units. 12 new units were opened in the latest reporting year.
Is Wed Society a good franchise to buy?
FranchiseVerdict rates Wed Society as a A-grade franchise with a risk score of 22 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.