Bottom line
- Total investment $103K – $121K including a $45K franchise fee, 8.0% ongoing royalty.
- Average unit revenue of $726K/year (median $724K).
- Rated STRONG with a risk score of 47/100.
- Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Wed Society unit return on the cash you put in?
Unlevered ROIC · per unit
67%
Above typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Wed Society units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$871K
on $4.4M purchase
Total debt
$3.5M
SBA $2.2M + senior + seller note
Overview
About
Wed Society franchisees operate wedding planning, coordination, or event design services—likely providing consultations, vendor management, timeline planning, and on-site coordination for engaged couples. Day-to-day work involves client meetings, vendor negotiations, budget management, and event logistics.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 10 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage wedding services franchise with undisclosed profitability, minimal unit growth, and high fee structure creates meaningful execution and financial sustainability risk.
Score breakdown · what drove the 47 / 100 rating
- 01MEDNet income not disclosed in FDD Item 19 — impossible to validate profitability claims against $725k average revenue
- 02MINOROnly 12 units system-wide with unknown growth trajectory — suggests early-stage or stalled expansion
- 03MINORHigh initial investment ($102,750–$120,950) paired with 8% royalty creates significant break-even pressure
- 04HIGHNo litigation disclosed but going concern status is true — potential financial instability at corporate level
- 05MINORFranchise fee ($45,000) represents 44% of minimum investment — high front-loaded cost with unproven ROI
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
16 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Wed Society · FDD (2025) PDF