Intelligent Leadership Executive Coaching
Formerly known as Performance Enhancement Professionals
Bottom line
- Total investment $113K – $124K including a $75K franchise fee, 25.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 66/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Intelligent Leadership Executive Coaching unit return on the cash you put in?
Unlevered ROIC · per unit
-29%
Negative
Overview
About
Franchisees operate as executive coaches delivering leadership development and business coaching services to corporate clients and individual executives. Day-to-day activities include client prospecting, one-on-one coaching sessions, program delivery, invoicing, and client retention while remitting 25% of all fees collected to the franchisor.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 22 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
High royalty burden, missing financial disclosures, unprotected territory, and franchisor going concern status create substantial risk for unit profitability and survival.
Score breakdown · what drove the 66 / 100 rating
- 01MEDExtremely high royalty rate (25%) combined with undisclosed average revenue creates unclear unit economics and profitability concerns
- 02MINORNo Item 19 financial performance disclosure — cannot verify if the 16 operating units are actually profitable or generating claimed returns
- 03HIGHGoing Concern designation indicates potential financial instability or business model viability questions at franchisor level
- 04MINORUnprotected territory creates direct competition risk — franchisees may cannibalize each other's client base with no geographic safeguards
- 05MINORRapid growth (66.7% YoY) with only 16 units suggests nascent system lacking maturity, track record, and operational infrastructure
- 06MINORHigh initial investment ($113k-$124k) + 25% royalty burden may be unsustainable for solo coaching practices with variable client acquisition
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
33 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Intelligent Leadership Executive Coaching · FDD (2022) PDF