Intelligent Leadership Executive Coaching Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Intelligent Leadership Executive Coaching is a coaching franchise providing executive and leadership development to corporate clients. Franchisees work as executive coaches, delivering coaching programs and managing clients.
FranchiseVerdict summary · 2026
A Intelligent Leadership Executive Coaching franchise requires a total initial investment of $113K – $124K, including a $75K franchise fee and an ongoing 25.0% royalty[2]. The 2022 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2022 FDD issuance
Overview
- Investment
- $113K – $124K
- 38th pct Business Serv…
- Avg gross sales
- N/A
- Royalty
- 25.0%
- 40th pct Business Serv…
- Units
- 15
- 22nd pct Business Serv…
- SBA charge-off
- N/A
Quick verdict · Business Services · color = vs category peers
Green = favorable by >10% vs Business Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $113K – $124K including a $75K franchise fee, 25.0% ongoing royalty.
- RETURNSFY2021 total revenue of $422,845 disclosed in Item 8 (used as base for required-purchase percentage); audited financial statements in Exhibit C are image-only/not OCR-extractable, so balance sheet and income statement detail could not be captured.
- RISKVerdict B (Above average), verdict score 50/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Performance Enhancement Franchising LLC d/b/a Intelligent Leadership Executive Coaching
- Parent company
- None
- CEO title
- Co-Founder and Managing Member
- Terry Powell
- Incorporated in
- CT
- HQ
- 464 Heritage Road, Suite 3, Southbury, Connecticut 06488
- Auditor
- Ellsworth & Stout
- Audited financials
- Franchisor revenue
- $423K
- vs $423K prior year
Overview
About
- CEO
- Terry Powell
- Headquarters
- CT
- Founded
- 2019
- FDD year
- 2022
- States available
- 11
Can you afford it, and what does the money buy?
Entry cost runs 57% below the typical business services franchise.
Source: FDD 2022 · Items 5–7
FDD Item 7 · 2022 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $75K | $75K |
| Working capital (3–6 mo) | $10K | $11K |
| Equipment, build-out, other | $28K | $38K |
| Total initial investment | $113K | $124K |
Source: Intelligent Leadership Executive Coaching 2022 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $113K – $124K
- Top 40% of category vs category
- Liquid capital req'd
- $10K – $11K
- Top 40% of category vs category
- Franchise fee
- $75K – $75K
- Middle of category vs category
- Royalty
- 25.0%
- percentage · typical 6–8%
- Ad fund
- $750 per month flat Brand Building Fund fee (cap: $950/mo…
- Total fee load
- 25.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 25.0% of gross sales |
| Technology fee | $125 |
| Training fee | $25K |
| Transfer fee | $5K |
| Renewal fee | $10K |
| Total fee load | 25.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Intelligent Leadership Executive Coaching did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Intelligent Leadership Executive Coaching unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
-29%
Negative returns. Costs exceed revenue at these inputs
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2022 FDD
Financial Performance
FY2021 total revenue of $422,845 disclosed in Item 8 (used as base for required-purchase percentage); audited financial statements in Exhibit C are image-only/not OCR-extractable, so balance sheet and income statement detail could not be captured.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 25.0% — above the Business Services average of 11.9%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
Net unit growth of +66.7% over 3 years (7 opened, 0 closed).
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Business Services averages
How Intelligent Leadership Executive Coaching Compares
Is the system healthy?
Source: FDD 2022 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 15
- Opened
- 7
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +66.7%
- Net unit change over 3 years
3-year detail · Item 20
- Opened (3yr)
- 7
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
High royalty burden, missing financial disclosures, unprotected territory, and franchisor going concern status create substantial risk for unit profitability and survival.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Ellsworth & Stout
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 50 / 100 verdict
- 01MEDExtremely high royalty rate (25%) combined with undisclosed average revenue creates unclear unit economics and profitability concerns
- 02MINORNo Item 19 financial performance disclosure — cannot verify if the 16 operating units are actually profitable or generating claimed returns
- 03HIGHGoing Concern designation indicates potential financial instability or business model viability questions at franchisor level
- 04MINORUnprotected territory creates direct competition risk — franchisees may cannibalize each other's client base with no geographic safeguards
- 05MINORRapid growth (66.7% YoY) with only 16 units suggests nascent system lacking maturity, track record, and operational infrastructure
- 06MINORHigh initial investment ($113k-$124k) + 25% royalty burden may be unsustainable for solo coaching practices with variable client acquisition
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 25.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2022 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | none |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory population | 250,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Southbury, Connecticut |
| Jury trial waiver | No |
| Governing law | CT |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 80 hrs
- On-the-job training
- 105 hrs
- Training location
- Southbury, CT (on-site); Virtual
- Ongoing training
- Required
- Franchisor financing
- Not offered
- Item 10
- POS system
- QuickBooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks
Item 20 · call current owners
Franchisee Contacts
14 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Intelligent Leadership Executive Coaching · FDD (2022) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Intelligent Leadership Executive Coaching franchise?
The total investment to open a Intelligent Leadership Executive Coaching franchise ranges from $113K – $124K, with an initial franchise fee of $75K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Intelligent Leadership Executive Coaching franchise owners earn?
Intelligent Leadership Executive Coaching does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Intelligent Leadership Executive Coaching FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Intelligent Leadership Executive Coaching FDD and qualifies whose outlets they describe.
What is Intelligent Leadership Executive Coaching's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Intelligent Leadership Executive Coaching (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Intelligent Leadership Executive Coaching franchise locations are there?
As of their most recent FDD filing, Intelligent Leadership Executive Coaching has 15 total units in the United States, including 15 franchised units and 0 company-owned units. 7 new units were opened in the latest reporting year.
Is Intelligent Leadership Executive Coaching a good franchise to buy?
FranchiseVerdict rates Intelligent Leadership Executive Coaching as a B-grade franchise with a verdict score of 50 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.