FranchiseVerdict
Vocelli Pizza logo
FV-02904·STRONGExcellent91

Vocelli Pizza

Food & Beverage - PizzaFranchising since 1993Website
Investment
$25K – $598K
3rd pct Pizza
Avg revenue
$1.1M
31st pct Pizza
Royalty
5.0%
22nd pct Pizza
Units
75
68th pct Pizza
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $25K – $598K including a $30K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.1M/year (median $1.1M).
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 25 loans (below the industry average).
  • System contracting at -8.6% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Vocelli, LLC
Parent company
Ablak Holdings, LLC
Incorporated in
Pennsylvania
HQ
1005 South Bee Street, Pittsburgh, Pennsylvania 15220
Auditor
Wilke CPAs & Advisors
Audited financials
Franchisor revenue
$2.9M
vs $2.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Vocelli Pizza unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,132,745
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $25K–$598K
Working capital
$
FDD reports $10K–$25K

Unlevered ROIC · per unit

38%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$125K
EBITDA margin
11.0%
Total invested
$329K
Payback
32 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Vocelli Pizza units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$906K

on $4.5M purchase

Total debt

$3.6M

SBA $2.3M + senior + seller note

Overview

About

Vocelli Pizza franchisees operate quick-service pizza restaurants, managing daily food preparation, customer service, delivery coordination, and order fulfillment. Day-to-day responsibilities include inventory management, staff scheduling, quality control, local marketing, and maintaining compliance with corporate standards while remitting 5% royalties on all gross sales regardless of profitability.

CEO
Toni M. Bianco
Founded
2009
FDD year
2025
States available
7

Item 7 · what it costs

The Vitals

Total investment
$25K – $598K
All-in to open one unit
Liquid capital
$10K – $25K
Cash you must have on hand
Franchise fee
$30K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.1M
Per unit, per year
Median gross sales
$1.1M
Item 19 type
Gross Sales
Sample size
70 units
vs category median 40
Range (low → high)
$216K$1.6M
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank31th
vs Food & Beverage - Pizza peers
Investment cost rank3th
Lower investment ranks lower (better)
Royalty rate rank22th
Lower royalty = lower percentile (better)
Unit count rank68th
vs Food & Beverage - Pizza peers
Risk score rank19th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
75
Opened
5
Last reporting year
Closed
3
Turnover rate
4.0%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
+2.8%
Net unit change last year
3-yr CAGR
-8.6%
Compounded over last 3 years
2023
74+2
Franchised units
2024
72
Franchised units
2025
81
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 7 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 7 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
25
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

Vocelli Pizza presents CAUTION-level risk: a stagnant franchise system with undisclosed profitability, going concern questions, recent litigation over royalties, and unprotected territory—requiring extensive franchisee validation before investment.

Score breakdown · what drove the 51 / 100 rating

  1. 01HIGHGoing concern status is FALSE — indicates potential financial instability or undisclosed operational challenges at corporate level
  2. 02MEDNet income not disclosed in FDD Item 19 — prevents accurate ROI analysis and suggests either poor profitability or corporate unwillingness to share performance data
  3. 03MINORMinimal unit growth (2.8% YoY) with only 75 locations — stagnant franchise system raises questions about market demand and franchisee satisfaction
  4. 04HIGHRecent litigation (2023-2024) involving breach of contract, non-compete violations, and royalty non-payment — signals enforceability issues and potential friction in franchisor-franchisee relationships
  5. 05MINORUnprotected territory — franchisees face direct competition from other Vocelli locations and no contractual protection of their market
  6. 06MINORWide investment range ($25K-$598K) with vague cost structure — suggests inconsistent unit models or hidden variables affecting startup costs

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Delivery Zone
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Pennsylvania

Item 11

Training & Operations

Classroom training
65 hrs
On-the-job training
180 hrs
POS system
Microworks
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

33 numbers

Locked
(701) 328-••••
St. Paul, Minnesota
ND
(412) 271-••••
PA
(724) 814-••••
WV

One-time purchase · CSV download · Validation questions included

FDD download

Vocelli Pizza · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above