FranchiseVerdict
The Spice & Tea Exchange logo
FV-02709·STRONGExcellent91

The Spice & Tea Exchange

OtherFranchising since 2008Website
Investment
$299K – $532K
75th pct Other
Avg revenue
$543K
19th pct Other
Royalty
Units
94
75th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $299K – $532K including a $39K franchise fee.
  • Average unit revenue of $543K/year (median $487K).
  • Rated STRONG with a risk score of 46/100. SBA loan default rate of 0.0% across 62 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
The Spice & Tea Exchange Franchising, LLC
Parent company
The Spice & Tea Exchange Holdings, LLC
Incorporated in
Florida
HQ
210 Marshall Circle, St. Augustine, FL 32086
Auditor
Tama, Budaj & Raab, P.C.
Audited financials
Franchisor revenue
$4.1M
vs $4.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Spice & Tea Exchange unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $542,747
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $299K–$532K
Working capital
$
FDD reports $10K–$50K

Unlevered ROIC · per unit

19%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$87K
EBITDA margin
16.0%
Total invested
$445K
Payback
62 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Spice & Tea Exchange units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$977K

on $4.9M purchase

Total debt

$3.9M

SBA $2.4M + senior + seller note

Overview

About

Franchisees operate retail storefronts selling premium loose-leaf teas, spices, and related accessories. Day-to-day operations include inventory management, customer service, product curation, and local marketing. Most locations are in malls or lifestyle centers targeting gift-buyers and specialty food enthusiasts.

CEO
Amy Parnell Freeman
Founded
2008
FDD year
2025
States available
37

Item 7 · what it costs

The Vitals

Total investment
$299K – $532K
All-in to open one unit
Liquid capital
$10K – $50K
Cash you must have on hand
Franchise fee
$39K
Royalty
greater of 7% of Gross Sales or $1,750
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$543K
Per unit, per year
Median gross sales
$487K
Item 19 type
Full Year Units
Sample size
84 units
vs category median 20 · large
Range (low → high)
$65K$2.6M
Cohort dispersion
Transparency
6 / 5
vs category median 3 / 5 · above
Revenue rank19th
vs Other peers
Investment cost rank75th
Lower investment ranks lower (better)
Royalty rate rank70th
Lower royalty = lower percentile (better)
Unit count rank75th
vs Other peers
Risk score rank9th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
94
Opened
8
Last reporting year
Closed
4
Turnover rate
4.3%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Multi-unit owners
6.2%
Net growth (yr3)
+4.5%
Net unit change last year
3-yr CAGR
+8.1%
Compounded over last 3 years
2023
93+4
Franchised units
2024
89
Franchised units
2025
86
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 7 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 7 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
62
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

46
Risk · 0-100
STRONG46 / 100

Specialty tea and spice retailer with adequate revenue but undisclosed profitability, minimal unit growth, and high fixed royalty minimums creates moderate-to-caution risk profile dependent on location quality.

Score breakdown · what drove the 46 / 100 rating

  1. 01MEDNet income not disclosed in Item 19 — impossible to assess actual profitability despite $542,747 average revenue
  2. 02MINORSlow unit growth of only 4.5% YoY with 94 total units suggests mature/stalling system in specialty retail
  3. 03MINORHigh royalty floor of $1,750/month ($21,000/year) creates cash drain risk for underperforming locations
  4. 04MEDTotal investment range ($298k-$532k) is substantial for a specialty food retail concept with no disclosed profit benchmarks
  5. 05MINORFranchise fee of $38,750 is steep relative to transparent earnings data — suggests reliance on franchise fees vs. franchisee success

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
32 hrs
On-the-job training
71 hrs
POS system
TSTE® point-of-sale system
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

15 numbers

Locked
(317) 232-••••
Indianapolis,
IN
(213) 576-••••
LA Office
CA
(801) 530-••••
P.O. Box
UT

One-time purchase · CSV download · Validation questions included

FDD download

The Spice & Tea Exchange · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above