FranchiseVerdict
The Scout Guide logo
FV-02704·MODERATEExcellent81

The Scout Guide

Business Services - OtherFranchising since 2012Website
Investment
$130K – $288K
98th pct Other
Avg revenue
57th pct Other
Royalty
10.0%
32nd pct Other
Units
95
59th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $130K – $288K including a $50K franchise fee, 10.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 59/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
  • System growing at 28.8% CAGR over 3 years with 95 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Scout Guide, LLC
Parent company
TSG Holding Company LLC
Incorporated in
Virginia
HQ
3465 Ivy Road, Charlottesville, Virginia 22903
Auditor
Hantzmon Wiebel LLP
Audited financials
Franchisor revenue
$5.0M
vs $6.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Scout Guide unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $130K–$288K
Working capital
$
FDD reports $7K–$12K

Unlevered ROIC · per unit

34%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$218K
Payback
35 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

The Scout Guide franchisees operate local digital lifestyle guides and community-focused content platforms, curating and publishing local business recommendations, event listings, and lifestyle content. They generate revenue through advertising sales to local businesses, sponsored content, and potentially subscription or premium listing services. Day-to-day operations involve sales prospecting to local merchants, content curation/publication, and community relationship management.

CEO
Christy Ford
Founded
2011
FDD year
2025
States available
33

Item 7 · what it costs

The Vitals

Total investment
$130K – $288K
All-in to open one unit
Liquid capital
$7K – $12K
Cash you must have on hand
Franchise fee
$50K
Royalty
10.0%
TSG Royalty Rate Card Sales · typical 6–8%
Ad fund
100 per month
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
95
Opened
13
Last reporting year
Closed
7
Turnover rate
7.4%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
+6.8%
Net unit change last year
3-yr CAGR
+28.8%
Compounded over last 3 years
2023
94+6
Franchised units
2024
88
Franchised units
2025
73
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 30 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 30 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

59
Risk · 0-100
MODERATE59 / 100

High investment opacity and slow unit growth create meaningful risk—lack of published financials makes it impossible to validate return potential against capital requirements.

Score breakdown · what drove the 59 / 100 rating

  1. 01MEDNo Item 19 financial disclosure (avg revenue and net income not disclosed) prevents ROI validation against $129,600-$288,100 investment
  2. 02MEDSlow unit growth of 6.8% YoY with only 95 units suggests limited brand recognition and market traction
  3. 03MEDHigh 10% royalty rate combined with undisclosed profitability creates uncertainty about actual take-home income
  4. 04HIGHNo going concern statement is neutral but combined with slow growth and hidden financials raises questions about system viability
  5. 05MINORModest franchise fee ($50,000) relative to total investment suggests most capital goes to startup costs with unclear revenue visibility

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
zip codes, natural, or political boundaries
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Virginia

Item 11

Training & Operations

Classroom training
13 hrs
On-the-job training
0 hrs
POS system
Quickbooks Online
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

89 numbers

Locked
(310) 909-••••
CA
(303) 250-••••
CO
(404) 936-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

The Scout Guide · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above