DaisyFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Daisy franchise requires a total initial investment of $117K – $309K, including a $50K franchise fee and an ongoing 10.0% royalty[2]. Per the 2024 FDD, average unit revenue was $4.2M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $117K – $309K
- 36th pct Business Serv…
- Avg gross sales
- $4.2M
- 28th pct Business Serv…
- Royalty
- 10.0%
- 28th pct Business Serv…
- Units
- 0
- 0th pct Business Serv…
- SBA default
- N/A
Quick verdict · Business Services · color = vs category peers
Green = >15% above Business Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 19.5x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $117K – $309K including a $50K franchise fee, 10.0% ongoing royalty.
- Average unit revenue of $4.2M/year. Estimated payback in 0.4 years (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 37/100.
- Revenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Daisyco, Inc.
- Incorporated in
- DE
- HQ
- 1117 Baker Street, #A, Costa Mesa, CA 92626
- Auditor
- Reese CPA LLC
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Overview
About
Daisy franchisees operate a [business model not specified in data]. Daily operations would typically involve serving customers, managing staff, handling inventory, and meeting the 10% gross sales royalty obligation to the franchisor while operating within an unprotected territory vulnerable to internal competition.
- CEO
- Hagan Kappler
- Headquarters
- CA
- Founded
- 2023
- FDD year
- 2024
- States available
- 0
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $15K | $50K |
| Equipment, build-out, other | $52K | $209K |
| Total initial investment | $117K | $309K |
Source: Daisy 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$416K
10.0% margin
Unlevered ROIC
170%
EBITDA / total invested capital
Payback
7 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $117K – $309K
- Better than avg vs category
- Liquid capital req'd
- $15K – $50K
- Better than avg vs category
- Franchise fee
- $25K – $50K
- Better than avg vs category
- Royalty
- 10.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 10.0%
- vs 9–13% typical
- Payback period
- 0.4 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 10.0% of gross sales |
| Transfer fee | $25K |
| Renewal fee | $25K |
| Total fee load | 10.0% of rev |
Financial Performance
- Avg gross sales
- $4.2M
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $504K
- Reported as P&L Bottom Line in FDD Item 19
- Item 19 type
- Historical Results
- Sample size
- 2 units
- vs category median 32 · small
- Range (low → high)
- $2.1M→$6.2M
- Cohort dispersion (min → max)
- Transparency
- 9 / 5
- vs category median 3 / 5 · above
Compared against 360 Business Services brands
Revenue is 19.5x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Business Services averages
How Daisy Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 0
- Opened
- 0
- Last reporting year
- Closed
- 0
- Company-owned
- 0
- Corporate units in the system
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 7 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Daisy presents HIGH RISK due to going concern status, zero transparent unit data, unprotected territories, and potential franchisor financial instability that could leave franchisees without support.
Audited financials (Item 21)
Yes · Reese CPA LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 37 / 100 rating
- 01HIGHGoing Concern status indicates the franchisor may be financially unstable or unable to support franchisees long-term
- 02MEDZero disclosed franchise units with unknown growth trajectory suggests system is either brand new, collapsing, or data is incomplete
- 03MINORUnprotected territory creates direct competition risk—multiple franchisees could operate in same area, cannibalizing the $439k average net income
- 04MINORHigh royalty rate (10%) combined with $50k franchise fee leaves thin margins relative to reported average net income of $439.4k (assumes this is system-wide average, not median)
- 05HIGHNo litigation disclosed may indicate lack of transparency or that FDD Item 3 is incomplete
- 06MINORWide investment range ($116.7k–$308.5k, 164% variance) suggests inconsistent startup costs or uncontrolled franchise model
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip Codes |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 40 hrs
- POS system
- QuickBooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks
Item 20 · call current owners
Franchisee Contacts
15 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Daisy · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Daisy franchise?
The total investment to open a Daisy franchise ranges from $117K – $309K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Daisy franchise owners earn?
According to Item 19 of the Daisy FDD, the average gross sales per unit is $4.2M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Daisy's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Daisy (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is Daisy a good franchise to buy?
FranchiseVerdict rates Daisy as a A-grade franchise with a risk score of 37 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.