Bottom line
- Total investment $117K – $309K including a $50K franchise fee, 10.0% ongoing royalty.
- Average unit revenue of $4.2M/year. Estimated payback in 0.5 years.
- Rated MODERATE with a risk score of 67/100.
- No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Daisy unit return on the cash you put in?
Unlevered ROIC · per unit
170%
Above typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Daisy units return on equity?
Equity IRR · 5-yr
39.2%
5.23× MOIC
Year-1 DSCR
2.14×
EBITDA ÷ debt service
Equity required
$3.7M
on $12.5M purchase
Total debt
$8.7M
SBA $5.0M + senior + seller note
Overview
About
Daisy franchisees operate a [business model not specified in data]. Daily operations would typically involve serving customers, managing staff, handling inventory, and meeting the 10% gross sales royalty obligation to the franchisor while operating within an unprotected territory vulnerable to internal competition.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 7 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Daisy presents HIGH RISK due to going concern status, zero transparent unit data, unprotected territories, and potential franchisor financial instability that could leave franchisees without support.
Score breakdown · what drove the 67 / 100 rating
- 01HIGHGoing Concern status indicates the franchisor may be financially unstable or unable to support franchisees long-term
- 02MEDZero disclosed franchise units with unknown growth trajectory suggests system is either brand new, collapsing, or data is incomplete
- 03MINORUnprotected territory creates direct competition risk—multiple franchisees could operate in same area, cannibalizing the $439k average net income
- 04MINORHigh royalty rate (10%) combined with $50k franchise fee leaves thin margins relative to reported average net income of $439.4k (assumes this is system-wide average, not median)
- 05HIGHNo litigation disclosed may indicate lack of transparency or that FDD Item 3 is incomplete
- 06MINORWide investment range ($116.7k–$308.5k, 164% variance) suggests inconsistent startup costs or uncontrolled franchise model
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
15 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Daisy · FDD (2024) PDF