Rsvp Franchise Cost, Revenue & Review 2026
- Investment
- $114K – $382K
- Disclosed sales
- $369K
- gross sales, not profit
- SBA charge-off
- Under 10 loans (8)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
RSVP is a direct-mail advertising franchise that reaches affluent households through premium shared mailers and card decks. Franchisees run local advertising operations, selling ad space to businesses and managing campaign production.
FranchiseVerdict summary · 2026
A RSVP franchise requires a total initial investment of $114K – $382K, including a $15K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average unit revenue was $369K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored7 of 8 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $114K – $382K
- 39th pct Business Serv…
- Avg gross sales
- $369K
- 5th pct Business Serv…
- Royalty
- 7.0%
- 21st pct Business Serv…
- Units
- 55
- 38th pct Business Serv…
- SBA charge-off
- N/A
Quick verdict · Business Services · color = vs category peers
Green = favorable by >10% vs Business Services median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $114K – $382K including a $15K franchise fee, 7.0% ongoing royalty.
- RETURNSAverage unit revenue of $369K/year (median $351K).
- RISKVerdict B (Above average), verdict score 64/100 (higher is better).
- GROWTHNegative: net -2 franchised outlets in the latest year (0 opened, 4 closed) (Item 20).
- FLAG5 units terminated last reporting year (9.1% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Alliance Franchise Brands LLC
- Parent company
- Alliance Franchise Holdings LLC
- FDD Item 1, page 10 of the 2025 FDD
- Predecessor
- Allegra Network LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Michael Marcantonio
- Incorporated in
- MI
- HQ
- 47585 Galleon Drive, Plymouth, Michigan 48170-2466
- Auditor
- Plante & Moran, PLLC
- Audited financials
- Franchisor revenue
- $28.4M
- vs $29.0M prior year
Same owner · FDD Item 1, page 10
3 other brands on this site name Alliance Franchise Holdings LLC as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Michael Marcantonio
- Headquarters
- MI
- Founded
- 2000
- FDD year
- 2025
- States available
- 26
Can you afford it, and what does the money buy?
Entry cost runs 87% above the typical business services franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $15K | $15K | |
| Territory Feenot refundable | $30K | $120K | |
| Training Expenses | $0 | $5K | |
| Rent Deposit | $0 | $2K | |
| Utility Deposits | $0 | $500 | |
| Office Furniture and Supplies | $0 | $4K | |
| Software and Computer Equipment | $5K | $9K | |
| Transportation | $0 | $8K | |
| Marketing and Brand Identification | $0 | $9K | |
| KickStart Initial Marketing Depositnot refundable | $8K | $8K | |
| Telephone | $500 | $3K | |
| Insurance (for 12 months) | $3K | $8K | |
| Professional fees (lawyer, accountant, etc.) | $3K | $8K | |
| Additional Funds (for 12 months) | $50K | $184K | |
| Total initial investment | $114K | $382K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $114K – $382K
- Top 40% of category vs category
- Liquid capital req'd
- $50K – $184K
- Middle of category vs category
- Franchise fee
- $15K – $15K
- Top 40% of category vs category
- Royalty
- 7.0%
- typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $50 |
| Transfer fee | $10K |
| Total fee load | 8.0% of rev |
What do units actually make?
Average unit sales run 46% below the business services norm.
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for RSVP until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$365K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one RSVP unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $369K
- Per unit, per year
- Median gross sales
- $351K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 46 outlets
- vs category median 37
- Range (low → high)
- $0→$1.1MNot cited — published from our reading of the franchisor's disclosure document; the page it is printed on has not been located.
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 3 / 10 · above
Compared against 296 Business Services brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $369K/year in gross sales. Revenue-to-investment ratio: 1.5x.
Fee burden
Total ongoing fee load of 8.0% (near the Business Services median).
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System roughly stable (+3.8% 3-year CAGR) with 55 units.
Multi-unit rate
Only 4% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Business Services medians
How Rsvp Compares
Category median of published Business Services brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 55
- Opened
- 0
- Last reporting year
- Closed
- 4
- Terminated
- 5
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 7.3%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 4.3%
- Net growth (3-yr)
- -3.5%
- Net unit change over 3 years
- 3-yr CAGR
- +3.8%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 5
- Transferred
- 4
- Reacquired
- 0
- Franchisor bought back
- Transfer rate
- 7.3%
- Owners selling to other franchisees
- Termination rate
- 7.3%
- Franchisor-initiated terminations
- Ceased ops
- 7.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 24 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
41 current owners across 25 states.
- NC 5
- CA 3
- SC 3
- VA 3
- FL 2
- IL 2
- MI 2
- NE 2
- OH 2
- WA 2
- AZ 1
- GA 1
- +13 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 8 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 8
- Loan volume
- $5.9M
- Median loan
- $553K
- 50th percentile
- Charge-off rate
- Under 10 loans (8)
- Insufficient SBA coverage: 8 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (8)
- 5-yr charge-off
- Under 10 loans (8)
- Loans approved 2021+
- Active lenders
- 7
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
RSVP presents caution-level risk: a contracting franchise system with declining unit count, litigation history, non-transparent profitability data, and unclear franchisor financial health despite reasonable initial investment and protected territories.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Two concluded matters disclosed in Item 3, both settled. (1) Signs by Tomorrow of Siouxland, Inc. et al. v. Sign & Graphics Operations LLC (Iowa District Court, Woodbury County, No. LACV 175038): franchisee suit against former affiliate SGO for breach of contract/good-faith over termination of a development fund; settled March 2018 with mutual releases and dismissal with prejudice. (2) Allegra Network LLC v. United Sign Ventures, LLC et al. (AAA No. 01-16-0003-5074): franchisor arbitration against a former franchisee for unpaid amounts and post-termination obligations; counterclaims included Michigan Franchise Investment Law violations; settled April 2018 with respondents paying franchisor $100,000.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Plante & Moran, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: No
- Can negotiate own supplier terms: No
Score breakdown · what drove the 64 / 100 verdict
- 01MEDUnit decline of 3.5% YoY indicates a shrinking franchise system with only 55 units remaining
- 02MEDNo average net income disclosed (Item 19) prevents validation of actual profitability claims despite $368k average revenue
- 03HIGHTwo concluded litigation actions suggest disputes over fund management and payment obligations, indicating governance and franchisee compliance issues
- 04MEDHigh royalty rate of 7% combined with undisclosed net income creates uncertainty about franchisee profitability after fees
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 60 days |
| Mandatory arbitration | Yes |
| Arbitration location | Within 50 miles of franchisor's principal place of business (currently Plymouth, Michigan) |
| Jury trial waiver | Yes |
| Governing law | MI |
| Litigation count | 2 |
View Item 3 litigation summary
Two concluded matters disclosed in Item 3, both settled. (1) Signs by Tomorrow of Siouxland, Inc. et al. v. Sign & Graphics Operations LLC (Iowa District Court, Woodbury County, No. LACV 175038): franchisee suit against former affiliate SGO for breach of contract/good-faith over termination of a development fund; settled March 2018 with mutual releases and dismissal with prejudice. (2) Allegra Network LLC v. United Sign Ventures, LLC et al. (AAA No. 01-16-0003-5074): franchisor arbitration against a former franchisee for unpaid amounts and post-termination obligations; counterclaims included Michigan Franchise Investment Law violations; settled April 2018 with respondents paying franchisor $100,000.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 18 hrs
- Training location
- Alliance University, Plymouth, Michigan (training currently conducted virtually)
- Ongoing training
- Required
- Time to open
- 12 mo
- From signing to launch
- POS system
- QuickBooks Online Plus
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks Online Plus
Item 20 · call current owners
Franchisee Contacts
41 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a RSVP franchise?
The total investment to open a RSVP franchise ranges from $114K – $382K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do RSVP franchise owners earn?
According to Item 19 of the RSVP FDD, the average gross sales per unit is $369K. The median is $351K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns RSVP?
RSVP is franchised by Alliance Franchise Brands LLC. Its parent company is Alliance Franchise Holdings LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the RSVP FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the RSVP FDD and qualifies whose outlets they describe.
What is RSVP's franchise failure rate?
SBA 7(a) loan charge-off data is not available for RSVP (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many RSVP franchise locations are there?
As of their most recent FDD filing, RSVP has 55 total units in the United States, including 55 franchised units and 0 company-owned units.
Is RSVP a good franchise to buy?
FranchiseVerdict rates RSVP as a B-grade franchise with a verdict score of 64 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.