FranchiseVerdict
RSVP logo
FV-02191·STRONGExcellent95

Rsvp

Business Services - OtherFranchising since 2019Website
Investment
$114K – $382K
89th pct Other
Avg revenue
$369K
36th pct Other
Royalty
7.0%
9th pct Other
Units
55
50th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $114K – $382K including a $15K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $369K/year (median $351K).
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 13 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Alliance Franchise Brands LLC
Parent company
Alliance Franchise Holdings LLC
Incorporated in
Michigan
HQ
47585 Galleon Drive, Plymouth, Michigan 48170-2466
Auditor
Plante & Moran, PLLC
Audited financials
Franchisor revenue
$29.0M
vs $28.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one RSVP unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $368,552
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $114K–$382K
Working capital
$
FDD reports $50K–$184K

Unlevered ROIC · per unit

15%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$55K
EBITDA margin
15.0%
Total invested
$365K
Payback
79 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 RSVP units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$590K

on $2.9M purchase

Total debt

$2.4M

SBA $1.5M + senior + seller note

Overview

About

RSVP franchisees typically operate event planning and/or party/celebration coordination services, managing client bookings, vendor relationships, logistics, and on-site execution. Franchisees generate revenue through service fees and commissions while paying 7% of gross sales as ongoing royalties to support brand marketing, operations systems, and corporate support services.

CEO
Michael Marcantonio
Founded
2000
FDD year
2025
States available
26

Item 7 · what it costs

The Vitals

Total investment
$114K – $382K
All-in to open one unit
Liquid capital
$50K – $184K
Cash you must have on hand
Franchise fee
$15K
Royalty
7.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$369K
Per unit, per year
Median gross sales
$351K
Item 19 type
Gross Sales and Expenses
Sample size
46 units
vs category median 39
Range (low → high)
$0$1.1M
Cohort dispersion
Transparency
4 / 5
vs category median 3 / 5 · above
Revenue rank36th
vs Business Services - Other peers
Investment cost rank89th
Lower investment ranks lower (better)
Royalty rate rank9th
Lower royalty = lower percentile (better)
Unit count rank50th
vs Business Services - Other peers
Risk score rank11th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
55
Opened
2
Last reporting year
Closed
4
Turnover rate
7.3%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
4.3%
Net growth (yr3)
-3.5%
Net unit change last year
3-yr CAGR
+3.8%
Compounded over last 3 years
2023
55-2
Franchised units
2024
57
Franchised units
2025
53
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 25 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 25 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
13
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

RSVP presents caution-level risk: a contracting franchise system with declining unit count, litigation history, non-transparent profitability data, and unclear franchisor financial health despite reasonable initial investment and protected territories.

Score breakdown · what drove the 51 / 100 rating

  1. 01MEDUnit decline of 3.5% YoY indicates a shrinking franchise system with only 55 units remaining
  2. 02MEDNo average net income disclosed (Item 19) prevents validation of actual profitability claims despite $368k average revenue
  3. 03HIGHTwo concluded litigation actions suggest disputes over fund management and payment obligations, indicating governance and franchisee compliance issues
  4. 04MEDHigh royalty rate of 7% combined with undisclosed net income creates uncertainty about franchisee profitability after fees
  5. 05HIGHGoing Concern status is False, which is ambiguous—requires clarification on franchisor's financial stability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Protected Territory
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Michigan

Item 11

Training & Operations

Classroom training
37 hrs
On-the-job training
18 hrs
POS system
QuickBooks Online Plus
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

49 numbers

Locked
(248) 596-••••
We have established a Franchise Advisory Board. You can reach the Franchise Advisory Board by contacting Deana Folz at the Home Office,
MI
(213) 576-••••
Suite
CA
(415) 972-••••
One Sansome Street, Suite
CA

One-time purchase · CSV download · Validation questions included

FDD download

RSVP · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above