FranchiseVerdict
Sylvan Learning logo
FV-02532·STRONGExcellent91

Sylvan Learning

Education - Tutoring & Test PrepFranchising since 2003Website
Investment
$108K – $239K
49th pct Tutoring & Te…
Avg revenue
$386K
16th pct Tutoring & Te…
Royalty
11.0%
58th pct Tutoring & Te…
Units
478
96th pct Tutoring & Te…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $108K – $239K including a $37K franchise fee, 11.0% ongoing royalty.
  • Average unit revenue of $386K/year.
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 24 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sylvan Learning, LLC
Parent company
Unleashed Brands, LLC
Incorporated in
Delaware
HQ
2350 Airport Freeway, Suite 505, Bedford, TX 76022
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$151.5M
vs $194.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sylvan Learning unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $386,115
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $108K–$239K
Working capital
$
FDD reports $10K–$35K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$27K
EBITDA margin
7.0%
Total invested
$196K
Payback
87 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Sylvan Learning franchisees operate tutoring centers providing K-12 academic instruction in reading, math, writing, and test prep. Day-to-day operations include student assessments, one-on-one and small-group tutoring sessions, parent consultations, curriculum delivery, staff management, and marketing to maintain enrollment and student retention.

CEO
Susan Valverde
Founded
1979
FDD year
2025
States available
48

Item 7 · what it costs

The Vitals

Total investment
$108K – $239K
All-in to open one unit
Liquid capital
$10K – $35K
Cash you must have on hand
Franchise fee
$37K
Royalty
11.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
5.0%
typical 3–5%
Total fee load
16.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$386K
Per unit, per year
Median gross sales
Item 19 type
Historical Gross Sales
Sample size
438 units
vs category median 12 · large
Range (low → high)
$18K$3.0M
Cohort dispersion
Transparency
3 / 5
vs category median 4 / 5 · below
Revenue rank16th
vs Education - Tutoring & Test Prep peers
Investment cost rank49th
Lower investment ranks lower (better)
Royalty rate rank58th
Lower royalty = lower percentile (better)
Unit count rank96th
vs Education - Tutoring & Test Prep peers
Risk score rank24th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
478
Opened
24
Last reporting year
Closed
19
Turnover rate
4.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+1.1%
Net unit change last year
3-yr CAGR
+1.9%
Compounded over last 3 years
2023
478+5
Franchised units
2024
473
Franchised units
2025
469
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
24
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

Sylvan Learning presents moderate-to-caution risk due to stagnant growth, undisclosed profitability metrics, high royalties relative to revenue, and parent company litigation history across multiple brands.

Score breakdown · what drove the 51 / 100 rating

  1. 01MINORStagnant unit growth (1.1% YoY) suggests market saturation or franchisee struggles
  2. 02MEDNo Item 19 (average net income) disclosed — impossible to validate ROI claims or profitability
  3. 03MINOR11-12% royalty is high relative to average $386K revenue, creating cash flow pressure
  4. 04HIGHParent company (Sylvan Learning/Cambium Group) has history of litigation across multiple brands (Snapology, Urban Air, Class 101, Premier Martial Arts) indicating systemic compliance or operational issues
  5. 05MINORHigh initial investment range ($107K-$239K) with no transparency on typical payback period
  6. 06MINORWeak unit growth with 478 locations suggests market maturity and potential oversaturation

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius, zip codes, or geographic boundaries
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
4
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
70 hrs
On-the-job training
32 hrs
POS system
The Hub Technology Platform
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(626) 423-••••
CA
(334) 212-••••
AL
(602) 953-••••
AZ

One-time purchase · CSV download · Validation questions included

FDD download

Sylvan Learning · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above