Surv Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Surv is a home services franchise offering a membership-based to-do-list and home maintenance service. Franchisees run local operations, managing service pros, scheduling, and recurring accounts.
FranchiseVerdict summary · 2026
A Surv franchise requires a total initial investment of $105K – $135K, including a $50K franchise fee. Per the 2025 FDD, average unit revenue was $1.4M[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $105K – $135K
- 37th pct Home Services
- Avg gross sales
- $1.4M
- Company-owned onlyn=128th pct Home Services
- Royalty
- N/A
- Units
- 5
- 11th pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $105K – $135K including a $50K franchise fee.
- RETURNSAverage unit revenue of $1.4M/year (median $1.4M) (company-owned outlets only - not franchisee performance), with an estimated 137% cash-on-cash return (based on Direct Gross Profit Less Disclosed Expenses and Franchise Related Expense). Note: this is gross profit, not take-home income.
- RISKVerdict B (Above average), verdict score 58/100 (higher is better).
- FLAGRevenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Surv Franchisor, LLC
- Parent company
- Cornerstone Franchise Brands, LLC
- Ultimate parent
- Cornerstone Franchise Group, LLC
- Predecessor
- Surv Franchising, LLC
- Prior franchisor entity
- CEO title
- CEO/President
- Glee McAnanly
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Delaware
- HQ
- 7870 East Kemper Road, Suite 400, Cincinnati, Ohio 45259
- Auditor
- Douglas Corey & Associates, P.C.
- Audited financials
- Franchisor revenue
- $15.9M
- vs $19.4M prior year
Overview
About
- CEO
- Glee McAnanly
- Headquarters
- OH
- Founded
- 2024
- FDD year
- 2025
- States available
- 4
Can you afford it, and what does the money buy?
Entry cost runs 47% below the typical home services franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $25K | $33K |
| Equipment, build-out, other | $30K | $52K |
| Total initial investment | $105K | $135K |
Source: Surv 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $105K – $135K
- Top 40% of category vs category
- Liquid capital req'd
- $25K – $33K
- Middle of category vs category
- Franchise fee
- $50K – $50K
- Middle of category vs category
- Royalty
- Greater of 7% of Gross Revenue or Minimum Monthly Royalty…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
- Payback period
- 0.7 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | Greater of 7% of Gross Revenue or Minimum Monthly Royalty Fee Requirement |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $1K |
| Training fee | $5K |
| Transfer fee | $10K |
| Renewal fee | $8K |
| Inventory (initial) | $500 |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales run 12% above the home services norm.
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
Source: FDD 2025 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$153K
11.0% margin
Unlevered ROIC
103%
EBITDA / total invested capital
Payback
12 mo
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
FDD-reported earnings vs. model
The FDD reports $299K as Direct Gross Profit Less Disclosed Expenses and Franchise Related Expense. Our model estimates $153K SLEBITDA from the same revenue using category-average cost assumptions. These numbers differ because Direct Gross Profit Less Disclosed Expenses and Franchise Related Expense deducts different expense categories than our model.
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one Surv unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
103%
Above the 30–60% band. Verify revenue is per-unit average
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 Surv units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$1.1M
on $5.6M purchase
Total debt
$4.5M
SBA $2.8M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
- Avg gross sales
- $1.4M
- Per unit, per year
- Median gross sales
- $1.4M
- Avg direct gross profit less disclosed expenses and franchise related expense
- $299K
- Reported as Direct Gross Profit Less Disclosed Expenses and Franchise Related Expense in FDD Item 19
- Cash-on-cash
- 137.4%
- Based on Direct Gross Profit Less Disclosed Expenses and Franchise Related Expense / investment midpoint
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- Founder Owned Outlet
- Sample size
- 1
- vs category median 32 · small
- Reported figure
- $1.4M
- A single outlet — not a range
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 9 / 10
- vs category median 4 / 10 · above
Compared against 321 Home Services brands
Revenue is 11.6x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $1.4M/year in gross sales. Revenue-to-investment ratio: 11.6x. Company-owned outlets only - not franchisee performance.
Fee burden
Total ongoing fee load of 9.0% (near the Home Services average).
Disclosure
Transparency score 9/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence. Sample size of 1 unit — treat as directional only.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How Surv Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 5
- Opened
- 4
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 80%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 4
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 17
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 4 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
4
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 4 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 4
- Loan volume
- $664K
- Median loan
- $166K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (4 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Clean early-franchisor profile with audited parent-level financials showing $19.4M revenue and $6.98M net income. No litigation, bankruptcy, or going-concern issues; Item 19 disclosed with $1.39M avg gross sales. Only mild note is a tiny 5-unit system that began franchising in 2024.
Litigation (Item 3)
No litigation required to be disclosed
Largest disclosed settlement: $50,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Douglas Corey & Associates, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 58 / 100 verdict
- 01MINORZero litigation, no bankruptcy, no going-concern
- 02MINORPositive parent net worth $1.44M, net income $6.98M
- 03MEDAudited financials + Item 19 disclosed
- 04MINORVery small/new system: 5 units, franchising since 2024
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Population |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 250,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Cincinnati, OH |
| Jury trial waiver | Yes |
| Governing law | Ohio |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 25 hrs
- Training location
- Cincinnati, Ohio or Newport, Rhode Island
- Site selection
- franchisee
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
6 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Surv · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Surv franchise?
The total investment to open a Surv franchise ranges from $105K – $135K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Surv franchise owners earn?
According to Item 19 of the Surv FDD, the average gross sales per unit is $1.4M. The median is $1.4M. Important context: Company-owned outlets only - not franchisee performance; Based on a single reporting unit - not a system average. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the Surv FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Surv FDD and qualifies whose outlets they describe.
What is Surv's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Surv (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Surv franchise locations are there?
As of their most recent FDD filing, Surv has 5 total units in the United States, including 4 franchised units and 1 company-owned units. 4 new units were opened in the latest reporting year.
Is Surv a good franchise to buy?
FranchiseVerdict rates Surv as a B-grade franchise with a verdict score of 58 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.