Bottom line
- Total investment $84K – $162K including a $50K franchise fee, 35.0% ongoing royalty.
- Average unit revenue of $154K/year.
- Rated CAUTION with a risk score of 69/100.
- No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one ReUp Living unit return on the cash you put in?
Unlevered ROIC · per unit
-17%
Negative
Overview
About
ReUp Living appears to be a home services or property management franchise where franchisees manage residential customer accounts or properties. Franchisees likely handle customer acquisition, service delivery or property oversight, billing, and day-to-day operational management within their service area. The business model is royalty-based on gross sales, suggesting recurring revenue from ongoing customer relationships.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 7 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchisor with going concern issues, non-disclosed profitability, punitive 35% royalties, and unprotected territories creates substantial risk of franchisee financial failure.
Score breakdown · what drove the 69 / 100 rating
- 01MINORExtreme royalty rate of 35% leaves minimal margin for profitability given $154k avg revenue
- 02MEDNet income not disclosed in FDD — inability to verify franchisee profitability is a major red flag
- 03HIGHGoing Concern status = franchisor may lack financial stability to support franchisees
- 04MINOROnly 11 units with 233% YoY growth suggests very recent launch (likely under 2 years old) with unproven model
- 05MINORUnprotected territory creates direct competition risk and customer poaching by other franchisees
- 06HIGHHigh initial investment ($84k-$162k) paired with no income disclosure and going concern status
- 07MED5-year term with no territory protection and undisclosed profitability is extremely risky
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
11 numbers
One-time purchase · CSV download · Validation questions included
FDD download
ReUp Living · FDD (2024) PDF