SureStay Collection by Best Western
Bottom line
- Total investment $881K – $2.9M including a $25K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 107 loans (below the industry average).
- 27 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one SureStay Collection by Best Western unit return on the cash you put in?
Unlevered ROIC · per unit
3%
Below typical band (30–60%)
Overview
About
SureStay Collection franchisees operate limited-service hotel properties under the Best Western brand. Day-to-day operations include managing guest check-ins/check-outs, housekeeping, front-desk staff, maintenance, and local marketing—while remitting 5% of gross room revenue to the franchisor and adhering to brand standards. Franchisees bear full P&L responsibility for operating costs, staffing, and property management.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A financially distressed franchisor with minimal unit base, aggressive growth, extensive litigation, zero financial transparency, and unresolved regulatory status creates extreme investment risk.
Score breakdown · what drove the 64 / 100 rating
- 01HIGHGoing concern status is FALSE — indicates potential insolvency or financial distress at franchisor level
- 02HIGHExtensive litigation including trademark infringement and regulatory consent orders across multiple states suggests systemic compliance and legal exposure
- 03MEDNo average revenue or net income disclosure (missing Item 19) prevents realistic ROI assessment on $880k–$2.9M investment
- 04MINORExplosive unit growth (220% YoY) from only 16 units is unsustainable and suggests aggressive recruitment masking underlying performance issues
- 05MINORNo territory protection exposes franchisees to direct competition from other SureStay Collection locations
- 06MED5% royalty on gross room revenue with undisclosed average earnings creates severe uncertainty on actual profit margins
- 07MINORBest Western franchise status disputes in Maryland, California, and Washington indicate regulatory risk and potential changes to operating model
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
19 numbers
One-time purchase · CSV download · Validation questions included
FDD download
SureStay Collection by Best Western · FDD (2026) PDF