FranchiseVerdict
Hair Saloon logo
FV-01139·CAUTIONExcellent91

Hair Saloon

Personal Services - Beauty & SalonFranchising since 2001Website
Investment
$298K – $439K
60th pct Beauty & Salon
Avg revenue
$539K
32nd pct Beauty & Salon
Royalty
6.0%
18th pct Beauty & Salon
Units
15
32nd pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $298K – $439K including a $35K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $539K/year (median $497K).
  • Rated CAUTION with a risk score of 72/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Hair Saloon Franchise Company
Parent company
Hair Saloon Holdings, Inc.
Incorporated in
Delaware
HQ
1846 Craig Park Court, St. Louis, Missouri 63146
Auditor
Kiefer Bonfanti & Co. LLP
Audited financials
Franchisor revenue
$462K
vs $469K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Hair Saloon unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $538,769
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $298K–$439K
Working capital
$
FDD reports $30K–$60K

Unlevered ROIC · per unit

29%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$119K
EBITDA margin
22.0%
Total invested
$413K
Payback
42 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Hair Saloon units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.6M

on $8.1M purchase

Total debt

$6.5M

SBA $4.0M + senior + seller note

Overview

About

Hair Saloon franchisees operate full-service hair salons providing cuts, coloring, styling, and hair treatment services. Daily operations involve managing stylists/staff, maintaining salon facilities, handling customer appointments and payments, and executing the franchisor's operational systems. Franchisees are responsible for local marketing, customer retention, and meeting revenue targets to support the 6% royalty obligation.

CEO
Thomas H. Twellman, Jr.
Founded
1996
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$298K – $439K
All-in to open one unit
Liquid capital
$30K – $60K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$539K
Per unit, per year
Median gross sales
$497K
Item 19 type
Average and Range of Gross Sales
Sample size
15 units
vs category median 34 · small
Range (low → high)
$275K$987K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank32th
vs Personal Services - Beauty & Salon peers
Investment cost rank60th
Lower investment ranks lower (better)
Royalty rate rank18th
Lower royalty = lower percentile (better)
Unit count rank32th
vs Personal Services - Beauty & Salon peers
Risk score rank78th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
15
Opened
0
Last reporting year
Closed
2
Turnover rate
13.3%
Company-owned
4
Corporate units in the system
% franchised
73%
vs corporate-owned
Multi-unit owners
33.3%
Net growth (yr3)
-15.4%
Net unit change last year
3-yr CAGR
-15.4%
Compounded over last 3 years
2023
11-2
Franchised units
2024
13
Franchised units
2025
13
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 12 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 12 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Contracting franchise system with undisclosed profitability, franchisor financial concerns, and high investment requirements relative to system strength creates substantial risk of franchisee capital loss.

Score breakdown · what drove the 72 / 100 rating

  1. 01MEDUnit count declined 15.4% YoY (from ~18 to 15 units) — indicates system contraction and potential franchisee dissatisfaction
  2. 02HIGHGoing Concern = False suggests franchisor financial instability or operational distress
  3. 03MEDNet Income not disclosed — inability to validate profitability claims; franchisees cannot assess realistic ROI on $297.5K-$439K investment
  4. 04MEDHigh investment range ($297.5K-$439K) combined with 6% royalties creates significant breakeven pressure without disclosed profit margins
  5. 05MINORSmall franchise system (15 units) with declining trajectory reduces support infrastructure, marketing leverage, and brand momentum
  6. 06MEDFranchise fee ($35K) appears modest, but total cost burden is substantial relative to undisclosed net income and shrinking system viability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Missouri

Item 11

Training & Operations

Classroom training
42 hrs
On-the-job training
106 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

28 numbers

Locked
(636) 936-••••
H.S.S.L., LLC
MO
(636) 387-••••
H.S.S.L., LLC St. Peters,
MO
(314) 842-••••
Kennerly Center
MO

One-time purchase · CSV download · Validation questions included

FDD download

Hair Saloon · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above