D1 TrainingFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A D1 Training franchise requires a total initial investment of $481K – $933K, including a $60K franchise fee. Per the 2025 FDD, average unit revenue was $680K[2]. SBA 7(a) loans show a 0.0% charge-off rate across 151 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $481K – $933K
- 84th pct Health & Fitn…
- Avg gross sales
- $680K
- 35th pct Health & Fitn…
- Royalty
- N/A
- Units
- 129
- 82nd pct Health & Fitn…
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 151 SBA loans charged off, well below the 16% franchise average.
The system grew 41% year-over-year. Fast growth means demand, but can strain support.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
17 legal cases disclosed in the FDD. Read Item 3 before signing.
Bottom line
- Total investment $481K – $933K including a $60K franchise fee.
- Average unit revenue of $680K/year (median $626K), with an estimated 39% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 38/100. SBA loan charge-off rate of 0.0% across 151 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- D1 SPORTS FRANCHISE, LLC
- Parent company
- D1 New HoldCo, LLC
- Ultimate parent
- Princeton Equity Group, LLC
- Incorporated in
- TN
- HQ
- 7115 S. Springs Drive, Franklin, Tennessee 37067
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $7.4M
- vs $9.6M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- is Pr
Other brands the franchisor or its parent operates (Item 1).
Overview
About
D1 Training franchisees operate fitness facilities offering strength and conditioning training, athletic performance coaching, and group fitness classes. Franchisees manage day-to-day operations including client acquisition, staff scheduling, facility maintenance, and class instruction, with the franchisor claiming a semi-absentee model is achievable.
- CEO
- Will Bartholomew
- Headquarters
- TN
- Founded
- 2014
- FDD year
- 2025
- States available
- 32
FDD Item 7 · 2025 filing · 16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $60K | $60K | |
| Opening Support Feenot refundable | $30K | $30K | |
| Initial Marketing Spend | $12K | $20K | |
| Leasehold Improvements | $234K | $561K | |
| Real Estate Servicesnot refundable | $5K | $5K | |
| Furniture and Fixtures | $2K | $3K | |
| Equipmentnot refundable | $69K | $69K | |
| Cardio Equipment | $0 | $16K | |
| Opening Inventory and Supplies | $4K | $5K | |
| Computer Equipment and Software | $5K | $8K | |
| Training Expenses | $500 | $3K | |
| Security Deposit | $6K | $26K | |
| Three Month's Rent | $10K | $54K | |
| Professional Fees, Permits and Licenses | $4K | $6K | |
| Insurance Premium | $6K | $12K | |
| Additional Funds (3 months) | $35K | $55K | |
| Total initial investment | $481K | $933K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$204K
30.0% margin
Unlevered ROIC
27%
EBITDA / total invested capital
Payback
3.7 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $481K – $933K
- Below avg, review vs category
- Liquid capital req'd
- $35K – $55K
- Below avg, review vs category
- Franchise fee
- $30K – $60K
- Below avg, review vs category
- Royalty
- the greater of (i) seven percent (7%) of Gross Sales, or …
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
- Payback period
- 2.6 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $750 |
| Transfer fee | $8K |
| Renewal fee | $15K |
| Inventory (initial) | $4K – $5K |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $680K
- Per unit, per year
- Median gross sales
- $626K
- Avg p&l bottom line
- $276K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 39.0%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Full Year
- Sample size
- 31 units
- vs category median 11 · large
- Range (low → high)
- $261K→$1.6M
- Cohort dispersion (min → max)
- Quartile band
- $261K→$1.6M
- Bottom 25% → top 25%
- Transparency tier
- full
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 8 / 5
- vs category median 4 / 5 · above
Compared against 180 Health & Fitness brands
Revenue is only 1.0x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Health & Fitness averages
How D1 Training Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 129
- Opened
- 48
- Last reporting year
- Closed
- 10
- Turnover rate
- 7.8%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
- Net growth (yr3)
- +41.1%
- Net unit change last year
- 3-yr CAGR
- +60.8%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 48
- Closed (3yr)
- 11
- Terminated (3yr)
- 3
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 10
- Reacquired (3yr)
- 1
- Franchisor bought back
- Projected new
- 54
- Franchisor's next-year forecast
- Transfer rate
- 15.9%
- Owners selling to other franchisees
- Termination rate
- 4.8%
- Franchisor-initiated terminations
- Ceased ops
- 17.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 32 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Michigan
- South Dakota
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 151
- Loan volume
- $76.9M
- Median loan
- $563K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 46
- Defaults
- 0
Vintage analysis
D1 Training charge-off rate by loan vintage
Explore lender portfolios on Bank Reports or regional data on State Reports.
With a 0.0% charge-off rate across 151 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
D1 Training presents elevated litigation risk with fraud allegations undermining the semi-absentee model promise, regulatory compliance concerns, and corporate going concern issues that contradict unit growth metrics.
Litigation (Item 3)
9 case reference(s): 1 pending, 0 settled.
Largest disclosed settlement: $150,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 38 / 100 rating
- 01HIGHActive multi-franchisee litigation alleging fraud and misrepresentation of semi-absentee model — core business claim is disputed
- 02MINORAffiliate (BIO-One) regulatory settlements for unregistered franchise sales suggest compliance and disclosure issues across related entities
- 03HIGHGoing concern status despite 41% YoY unit growth indicates profitability/cash flow problems at corporate level despite expansion
- 04HIGH7% royalty on $679k avg revenue ($47.6k annually) combined with $480k+ initial investment creates extended payback period with litigation risk overhang
- 05MINORLack of Item 19 (financial performance representations) in disclosure despite franchisor publishing average revenue figures ($679,601) — potential UFOC violation
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Territory population | 10,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Termination notice | 30 days |
| Curable defaultsℹ | 5 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Tennessee |
| Litigation count | 17 |
View Item 3 litigation summary
9 case reference(s): 1 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 37 hrs
- On-the-job training
- 38 hrs
- Training location
- Off-site and On-site
- Site selection
- franchisee
- POS system
- MindBody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MindBody
Item 20 · call current owners
Franchisee Contacts
130 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
D1 Training · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a D1 Training franchise?
The total investment to open a D1 Training franchise ranges from $481K – $933K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do D1 Training franchise owners earn?
According to Item 19 of the D1 Training FDD, the average gross sales per unit is $680K. The median is $626K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is D1 Training's franchise failure rate?
Based on SBA 7(a) loan data, D1 Training has a charge-off rate of 0.0% across 151 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many D1 Training franchise locations are there?
As of their most recent FDD filing, D1 Training has 129 total units in the United States, including 63 franchised units and 2 company-owned units. 48 new units were opened in the latest reporting year.
Is D1 Training a good franchise to buy?
FranchiseVerdict rates D1 Training as a A-grade franchise with a risk score of 38 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent D1 Training, you can request corrections or provide updated information.
Claim this brandOther Health & Fitness franchises
Compare similar franchise opportunities in the Health & Fitness category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.