Voda Cleaning & Restoration Franchise Cost, Revenue & Review 2026
Formerly known as Cleaning and Restoration Services
- Investment
- $207K – $377K
- Disclosed sales
- $656K
- gross sales, not profit
- SBA charge-off
- Limited · 54 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Voda Cleaning & Restoration is a franchise providing carpet and upholstery cleaning plus water-damage restoration for homes and businesses. Franchisees run a crew-based operation handling cleaning jobs and emergency restoration in a territory.
FranchiseVerdict summary · 2026
A Voda Cleaning & Restoration franchise requires a total initial investment of $207K – $377K, including a $60K franchise fee and an ongoing 7.0% royalty[2]. Per the 2026 FDD, average revenue per territory was $656K. This franchisor reports Item 19 per territory rather than per outlet, so the figure is not comparable with per-outlet averages[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $207K – $377K
- 73rd pct Cleaning & Ma…
- Avg gross sales
- $656K
- Per territory, not per outlet
- Royalty
- 7.0%
- 38th pct Cleaning & Ma…
- Units
- 106
- 65th pct Cleaning & Ma…
- SBA charge-off
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $207K – $377K including a $60K franchise fee, 7.0% ongoing royalty.
- RETURNSAverage revenue per territory of $656K/year (median $483K). Averaged per territory, not per outlet - not comparable with per-outlet figures.
- RISKVerdict B (Above average), verdict score 49/100 (higher is better).
- GROWTHPositive: net +47 franchised outlets in the latest year (57 opened, 10 closed) (Item 20).
- GROWTHSystem growing at 5150.0% CAGR over 3 years with 106 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- FPB DNA Cleaning and Restoration LLC d/b/a Voda Cleaning & Restoration
- Parent company
- Franchise Playbook LLC
- FDD Item 1, page 7 of the 2026 FDD
- Predecessor
- DNA Pro Cleaning Franchising LLC
- Prior franchisor entity
- CEO title
- Manager and Chief Executive Officer
- Dan Claps
- Incorporated in
- Delaware
- HQ
- 1574 West Broadway Street, Suite 202, Madison, WI 53713
- Auditor
- Hancock & Robinson CPAs
- Audited financials
- Franchisor revenue
- $5.5M
- vs $1.6M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- has s
- DNA Fresh Carpet Care
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Dan Claps
- Headquarters
- WI
- Founded
- 2023
- FDD year
- 2026
- States available
- 27
Can you afford it, and what does the money buy?
Entry cost runs 72% above the typical cleaning & maintenance franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown27 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $60K | $60K | |
| Increased Territory Feenot refundable | $0 | $10K | |
| Travel & Living Expenses While Trainingnot refundable | $2K | $4K | |
| Rentnot refundable | $3K | $8K | |
| Utilities and Security Deposits | $450 | $2K | |
| Technology Equipment Packagenot refundable | $0 | $4K | |
| Office Supplies and Furniturenot refundable | $3K | $5K | |
| Quickbooks Online (3 months)not refundable | $210 | $210 | |
| Playbook-keeping Fees (Up-Front Fee + 3 months)not refundable | $1K | $1K | |
| Inbound Call Center Fee (3 months)not refundable | $2K | $2K | |
| Tech Stack (3 months)not refundable | $2K | $2K | |
| Onboarding Tech Stack Feenot refundable | $5K | $5K | |
| Industry Specific Technologynot refundable | $2K | $2K | |
| Initial Inventory of Branded Itemsnot refundable | $3K | $3K | |
| Grand Opening Local Eventnot refundable | $3K | $6K | |
| Local Advertising (3 months)not refundable | $15K | $15K | |
| Flood It Lead Program (3 months)not refundable | $0 | $15K | |
| Initial Brand Fund Contributionnot refundable | $5K | $5K | |
| Upfitted Vannot refundable | $14K | $100K | |
| Tools, Equipment and Suppliesnot refundable | $30K | $35K | |
| Total initial investment | $207K | $377K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $207K – $377K
- Bottom third — review vs category
- Liquid capital req'd
- $50K – $80K
- Bottom third — review vs category
- Franchise fee
- $60K – $60K
- Bottom third — review vs category
- Royalty
- 7.0%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $685 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Inventory (initial) | $3K – $3K |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales run 22% above the cleaning & maintenance norm.
Averaged per territory, not per outlet - not comparable with per-outlet figures
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Voda Cleaning & Restoration until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$357K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Voda Cleaning & Restoration unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Averaged per territory, not per outlet - not comparable with per-outlet figures
- Avg gross sales
- $656K
- Per territory, per year — not per outlet
- Median gross sales
- $483K
- Per territory, not per outlet
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- historical predecessor outlet data plus franchisee quartile Gross Revenue reports (multiple cohorts)
- Sample size
- 34 territories
- vs category median 32
- Range (low → high)
- $57K→$2.4MCited, not corroborated — printed on page 69 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $246K→$1.3M
- Bottom 25% → top 25%, per territory
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 10 / 10
- vs category median 4 / 10 · above
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
The average territory generates $656K/year in gross sales. Median is $483K — top performers pull the average up, so a typical unit earns less.
Fee burden
Total ongoing fee load of 9.0% (near the Cleaning & Maintenance median).
Disclosure
Transparency score 10/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 5150.0% CAGR over 3 years across 106 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How Voda Cleaning & Restoration Compares
Per territory, not per outlet - the category median is per-outlet only, so no comparison is shown
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 106
- Opened
- 57
- Last reporting year
- Closed
- 10
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.4%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 1
- Not renewed
- 0
- Transferred
- 4
- Reacquired
- 0
- Franchisor bought back
- Termination rate
- 2.9%
- Franchisor-initiated terminations
- Ceased ops
- 67.6%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 27 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
27
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 54
- Loan volume
- $10.9M
- Median loan
- $226K
- 50th percentile
- Charge-off rate
- Limited · 54 loans
- Limited SBA coverage: 54 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 54 loans
- 5-yr charge-off
- Limited · 54 loans
- Loans approved 2021+
- Active lenders
- 13
- Defaults
- 0
- Typical loan rate
- 10.4%
- avg rate to borrowers
- Franchised industry avg
- 16.6%
- n=548 loans
- Jobs supported
- 285
- 2.6 per loan
- Lender concentration
- 63%
- top lender's share
Borrower mix: 98% went to startups / new businesses, 2% to established operators
Franchise vs independent — in carpet and upholstery cleaning services, franchised businesses charge off at 16.6% vs 18.5% for independents — franchising is associated with 10% lower SBA default risk in this category.
Top lenders financing Voda Cleaning & Restoration franchisees
Showing 3 of 13 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Voda Cleaning & Restoration from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 68%
- Avg interest rate
- 10.45%
- Lender concentration
- 63.0%
- Job velocity
- 2.6 per $100K
- NAICS benchmark
- 26.5%
- NAICS 561740
- Jobs supported
- 285
Top SBA lendersTop lender holds 63% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 34 | $5.6M | N/A |
| 2 | First Bank of the Lake | 7 | $1.9M | N/A |
| 3 | Magnifi Financial CU | 2 | $556K | N/A |
| 4 | United Midwest Savings Bank National Association | 2 | $300K | N/A |
| 5 | Hanover Community Bank | 1 | $150K | N/A |
| 6 | CRF Small Business Loan Company, LLC | 1 | $349K | N/A |
| 7 | Gulf Coast Bank and Trust Company | 1 | $256K | N/A |
| 8 | Atlantic Union Bank | 1 | $260K | N/A |
| 9 | Climate First Bank | 1 | $378K | N/A |
| 10 | Heritage Bank Inc | 1 | $325K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| FLFlorida | 11 | 0 | -- |
| TXTexas | 11 | 0 | -- |
| NCNorth Carolina | 5 | 0 | -- |
| PAPennsylvania | 4 | 0 | -- |
| SCSouth Carolina | 4 | 0 | -- |
| GAGeorgia | 3 | 0 | -- |
| MIMichigan | 3 | 0 | -- |
| INIndiana | 2 | 0 | -- |
| MAMassachusetts | 2 | 0 | -- |
| NJNew Jersey | 2 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Hancock & Robinson CPAs
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: No
Score breakdown · what drove the 49 / 100 verdict
- 01MINORNegative net worth -$6.28M, net loss -$1.87M
- 02MINORYoung franchisor (2023) but material financial weakness
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 85,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | city and state where franchisor's principal business office is then-located |
| Jury trial waiver | Yes |
| Governing law | Wisconsin |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 24 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- joint
- Franchisor financing
- Offered
- Item 10
- POS system
- Tech Stack / Quickbooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Tech Stack / Quickbooks
Item 20 · call current owners
Franchisee Contacts
5 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Voda Cleaning & Restoration franchise?
The total investment to open a Voda Cleaning & Restoration franchise ranges from $207K – $377K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Voda Cleaning & Restoration franchise owners earn?
According to Item 19 of the Voda Cleaning & Restoration FDD, the average gross sales per unit is $656K. The median is $483K. Important context: Averaged per territory, not per outlet - not comparable with per-outlet figures. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Voda Cleaning & Restoration?
Voda Cleaning & Restoration is franchised by FPB DNA Cleaning and Restoration LLC d/b/a Voda Cleaning & Restoration. Its parent company is Franchise Playbook LLC. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Voda Cleaning & Restoration FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Voda Cleaning & Restoration FDD and qualifies whose outlets they describe.
What is Voda Cleaning & Restoration's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Voda Cleaning & Restoration (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Voda Cleaning & Restoration franchise locations are there?
As of their most recent FDD filing, Voda Cleaning & Restoration has 106 total units in the United States, including 105 franchised units and 1 company-owned units. 57 new units were opened in the latest reporting year.
Is Voda Cleaning & Restoration a good franchise to buy?
FranchiseVerdict rates Voda Cleaning & Restoration as a B-grade franchise with a verdict score of 49 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.