FranchiseVerdict
Sprinkles Cupcakes Bakery logo
FV-02425·MODERATEExcellent95

Sprinkles Cupcakes Bakery

OtherFranchising since 2021Website
Investment
$725K – $1.3M
89th pct Other
Avg revenue
$1.4M
37th pct Other
Royalty
5.0%
6th pct Other
Units
24
52nd pct Other
SBA default

Bottom line

  • Total investment $725K – $1.3M including a $40K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.4M/year (median $1.3M). Estimated payback in 2.5 years.
  • Rated MODERATE with a risk score of 64/100.
  • System growing at 400.0% CAGR over 3 years with 24 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sprinkles Franchise Group LLC
Parent company
Sprinkles Franchise Holdings, LLC
Incorporated in
Delaware
HQ
7710 Rialto Blvd Suite 150, Austin, Texas 78735
Auditor
Baker Tilly US, LLP
Audited financials
Franchisor revenue
$102K
vs $295K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sprinkles Cupcakes Bakery unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,449,168
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $725K–$1.3M
Working capital
$
FDD reports $30K–$60K

Unlevered ROIC · per unit

22%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$232K
EBITDA margin
16.0%
Total invested
$1.1M
Payback
55 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Sprinkles Cupcakes Bakery units return on equity?

Edit assumptions

Equity IRR · 5-yr

37.8%

4.97× MOIC

Year-1 DSCR

2.20×

EBITDA ÷ debt service

Equity required

$4.1M

on $13.0M purchase

Total debt

$8.9M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.5M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Sprinkles franchisees operate upscale cupcake bakeries focused on premium, made-to-order cupcakes with gourmet flavor profiles and decorative designs. Daily operations include baking fresh inventory, managing retail counter sales, fulfilling custom orders and celebrations, maintaining a high-end customer experience, and managing a small team in a typically compact retail footprint.

CEO
Justin Murakami
Founded
2020
FDD year
2025
States available
7

Item 7 · what it costs

The Vitals

Total investment
$725K – $1.3M
All-in to open one unit
Liquid capital
$30K – $60K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical
Payback period
2.5 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.4M
Per unit, per year
Median gross sales
$1.3M
Item 19 type
Average and Median Gross Sales; EBITDAR
Sample size
19 units
vs category median 20
Range (low → high)
$742K$2.5M
Cohort dispersion
Transparency
10 / 5
vs category median 3 / 5 · above
Revenue rank37th
vs Other peers
Investment cost rank89th
Lower investment ranks lower (better)
Royalty rate rank6th
Lower royalty = lower percentile (better)
Unit count rank52th
vs Other peers
Risk score rank57th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
24
Opened
1
Last reporting year
Closed
1
Turnover rate
4.2%
Company-owned
19
Corporate units in the system
% franchised
21%
vs corporate-owned
Net growth (yr3)
+25.0%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
5±0
Franchised units
2024
4
Franchised units
2025
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 31 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 31 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

While unit growth and profitability metrics appear solid, the combination of recent regulatory violations, going concern status, unprotected territory, and high capital requirements creates meaningful investment risk requiring thorough diligence.

Score breakdown · what drove the 64 / 100 rating

  1. 01HIGHGoing Concern status is False, indicating potential financial instability or undisclosed operational challenges at corporate level
  2. 02MINORRegulatory violation in California (December 2024) shows compliance failures with franchise registration law and surety bond requirements
  3. 03MINORZero territorial protection exposes franchisees to direct competition from other Sprinkles locations and potential cannibalization
  4. 04MINORHigh initial investment range ($725K-$1.31M) combined with 25% YoY unit growth suggests possible oversaturation strategy
  5. 05MED5% royalty on gross sales provides limited margin cushion given modest 27.8% net margin in financials
  6. 06MEDRecent regulatory penalty indicates governance gaps that could signal additional undisclosed issues

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic boundaries (counties, cities, zip codes, or city blocks)
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
38 hrs
On-the-job training
322 hrs
POS system
Micros
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

35 numbers

Locked
(925) 804-••••
CA
(603) 271-••••
NH
(504) 342-••••
LA

One-time purchase · CSV download · Validation questions included

FDD download

Sprinkles Cupcakes Bakery · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above