Cool BinzFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A COOL BINZ franchise requires a total initial investment of $889K – $1.1M, including a $60K franchise fee and an ongoing 9.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $889K – $1.1M
- 79th pct Home Services
- Avg gross sales
- N/A
- 54th pct Home Services
- Royalty
- 9.0%
- 42nd pct Home Services
- Units
- 10
- 19th pct Home Services
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $889K – $1.1M including a $60K franchise fee, 9.0% ongoing royalty.
- Item 19 discloses "Historical" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict F (Bottom Quintile) with a risk score of 91/100.
- Item 19 reports "Historical" instead of annual gross sales. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Cool Binz International, LLC
- Parent company
- BELFOR Franchise Group, LLC
- Predecessor
- or affiliates have offered or currently offer franchises in
- Prior franchisor entity
- Incorporated in
- MI
- HQ
- 5405 Data Court, Ann Arbor, MI 48108
- Auditor
- BDO USA, P.C.
- Audited financials
- Franchisor revenue
- $30K
- vs $30K prior year
Independent franchisee associations
- Independent Franchisee Association
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Cool Binz North America
Other brands the franchisor or its parent operates (Item 1).
Overview
About
COOL BINZ franchisees operate bins/containers rental or storage facilities (likely temperature-controlled or specialized storage solutions based on brand name). Day-to-day activities involve managing inventory, scheduling deliveries/pickups, customer service, maintenance, and territory-based logistics operations within protected service areas.
- CEO
- Sheldon Yellen
- Headquarters
- MI
- Founded
- 2022
- FDD year
- 2026
- States available
- 4
FDD Item 7 · 2026 filing · 17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $60K | $70K | |
| Truck and Mulenot refundable | $230K | $230K | |
| Initial Containersnot refundable | $501K | $574K | |
| Container Assembly and Set-Upnot refundable | $8K | $8K | |
| Transportationnot refundable | $35K | $100K | |
| Computer Equipment and Softwarenot refundable | $3K | $5K | |
| Rent | $0 | $23K | |
| Leasehold Improvementsnot refundable | $0 | $20K | |
| Insurance Deposits and Premiumsnot refundable | $10K | $18K | |
| Storage Protectors Insurancenot refundable | $15 | $600 | |
| Travel Expense to Trainingnot refundable | $1K | $3K | |
| Professional Feesnot refundable | $2K | $6K | |
| Business Permits and Licensesnot refundable | $250 | $1K | |
| Office and Small Equipment Suppliesnot refundable | $750 | $2K | |
| Initial Promotional Packagenot refundable | $8K | $8K | |
| Grand Opening Advertisingnot refundable | $5K | $8K | |
| Additional Funds - 3 Monthsnot refundable | $25K | $35K | |
| Total initial investment | $889K | $1.1M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $889K – $1.1M
- Below avg, review vs category
- Liquid capital req'd
- $25K – $35K
- Near category avg vs category
- Franchise fee
- $60K – $70K
- Near category avg vs category
- Royalty
- 9.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 11.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 9.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $350 |
| Transfer fee | $10K |
| Renewal fee | $6K |
| Total fee load | 11.0% of rev |
Financial Performance
This brand's FDD disclosed "Historical" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Home Services averages
How Cool Binz Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 10
- Opened
- 6
- Last reporting year
- Closed
- 2
- Turnover rate
- 20.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 90%
- vs corporate-owned
- Net growth (yr3)
- +200.0%
- Net unit change last year
3-year detail · Item 20
- Opened (3yr)
- 6
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Michigan
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $967K
- Median loan
- $484K
- average
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchise with explosive growth metrics, zero financial transparency, and going concern uncertainty—suitable only for high-risk investors willing to validate unproven unit economics directly with existing operators.
Litigation (Item 3)
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · BDO USA, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 91 / 100 rating
- 01MEDNo Item 19 disclosure: Average revenue and net income not disclosed, preventing ROI validation and profitability assessment
- 02MINORExtreme unit growth (200% YoY) suggests either aggressive recruitment or high failure rate masking — only 10 units makes trajectory unsustainable and volatility high
- 03HIGHGoing Concern = False: Franchisor may have financial stability issues or be a startup entity without proven operational history
- 04MINORHigh investment-to-information ratio: $889K-$1.1M required with minimal financial transparency or performance data
- 05MEDSmall system size (10 units) indicates limited brand recognition, unproven unit economics, and insufficient peer network for franchisees
- 06MEDMinimum royalty structure not disclosed: Could create cash flow pressure regardless of sales performance
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip Codes |
| Protected territory | Yes |
| Territory sizeℹ | 450,000 people |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 1.5 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Michigan |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 15 hrs
- On-the-job training
- 11 hrs
- Training location
- On-site and corporate
- Franchisor financing
- Offered
- Item 10
- POS system
- COOL BINZ Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: COOL BINZ Software
Item 20 · call current owners
Franchisee Contacts
18 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
COOL BINZ · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a COOL BINZ franchise?
The total investment to open a COOL BINZ franchise ranges from $889K – $1.1M, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do COOL BINZ franchise owners earn?
COOL BINZ does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is COOL BINZ's franchise failure rate?
SBA 7(a) loan charge-off data is not available for COOL BINZ (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many COOL BINZ franchise locations are there?
As of their most recent FDD filing, COOL BINZ has 10 total units in the United States. 6 new units were opened in the latest reporting year.
Is COOL BINZ a good franchise to buy?
FranchiseVerdict rates COOL BINZ as a F-grade franchise with a risk score of 91 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.