FranchiseVerdict
COOL BINZ logo
FV-00623·MODERATEExcellent81

Cool Binz

OtherFranchising since 2023Website
Investment
$889K – $1.1M
91st pct Other
Avg revenue
50th pct Other
Royalty
9.0%
58th pct Other
Units
10
38th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $889K – $1.1M including a $60K franchise fee, 9.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
  • Emerging franchise — only 3 years of franchising with 10 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Cool Binz International, LLC
Parent company
BELFOR Franchise Group, LLC
Incorporated in
Michigan
HQ
5405 Data Court, Ann Arbor, MI 48108
Auditor
BDO USA, P.C.
Audited financials
Franchisor revenue
$30K
vs $30K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one COOL BINZ unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $889K–$1.1M
Working capital
$
FDD reports $25K–$35K

Unlevered ROIC · per unit

9%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$1.0M
Payback
137 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

COOL BINZ franchisees operate bins/containers rental or storage facilities (likely temperature-controlled or specialized storage solutions based on brand name). Day-to-day activities involve managing inventory, scheduling deliveries/pickups, customer service, maintenance, and territory-based logistics operations within protected service areas.

CEO
Sheldon Yellen
Founded
2022
FDD year
2026
States available
4

Item 7 · what it costs

The Vitals

Total investment
$889K – $1.1M
All-in to open one unit
Liquid capital
$25K – $35K
Cash you must have on hand
Franchise fee
$60K
Royalty
9.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
11.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
10
Opened
6
Last reporting year
Closed
2
Turnover rate
20.0%
Company-owned
1
Corporate units in the system
% franchised
90%
vs corporate-owned
Net growth (yr3)
+200.0%
Net unit change last year
2024
9+4
Franchised units
2025
3
Franchised units
2026
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Early-stage franchise with explosive growth metrics, zero financial transparency, and going concern uncertainty—suitable only for high-risk investors willing to validate unproven unit economics directly with existing operators.

Score breakdown · what drove the 65 / 100 rating

  1. 01MEDNo Item 19 disclosure: Average revenue and net income not disclosed, preventing ROI validation and profitability assessment
  2. 02MINORExtreme unit growth (200% YoY) suggests either aggressive recruitment or high failure rate masking — only 10 units makes trajectory unsustainable and volatility high
  3. 03HIGHGoing Concern = False: Franchisor may have financial stability issues or be a startup entity without proven operational history
  4. 04MINORHigh investment-to-information ratio: $889K-$1.1M required with minimal financial transparency or performance data
  5. 05MEDSmall system size (10 units) indicates limited brand recognition, unproven unit economics, and insufficient peer network for franchisees
  6. 06MEDMinimum royalty structure not disclosed: Could create cash flow pressure regardless of sales performance

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Codes
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Michigan

Item 11

Training & Operations

Classroom training
15 hrs
On-the-job training
11 hrs
POS system
COOL BINZ Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

18 numbers

Locked
(701) 328-••••
ND
(605) 773-••••
SD
(808) 586-••••
HI

One-time purchase · CSV download · Validation questions included

FDD download

COOL BINZ · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above