FranchiseVerdict
El Pollo Loco logo
FV-00845·STRONGExcellent91

El Pollo Loco

Food & Beverage - Full ServiceFranchising since 1980Website
Investment
$794K – $2.7M
82nd pct Full Service
Avg revenue
$2.2M
45th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
498
95th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $794K – $2.7M including a $40K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $2.2M/year (median $2.1M).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 54 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
EL POLLO LOCO, INC.
Parent company
El Pollo Loco Holdings, Inc.
Incorporated in
Delaware
HQ
3535 Harbor Blvd., Suite 100, Costa Mesa, California 92626
Auditor
BDO USA, P.C.
Audited financials
Franchisor revenue
$468.7M
vs $473.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one El Pollo Loco unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,225,434
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $794K–$2.7M
Working capital
$
FDD reports $25K–$100K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$289K
EBITDA margin
13.0%
Total invested
$1.8M
Payback
75 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 El Pollo Loco units return on equity?

Edit assumptions

Equity IRR · 5-yr

37.1%

4.84× MOIC

Year-1 DSCR

2.23×

EBITDA ÷ debt service

Equity required

$4.3M

on $13.4M purchase

Total debt

$9.0M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.7M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate Mexican fast-casual restaurants serving flame-grilled chicken dishes, traditional Mexican fare, and beverages. Day-to-day operations include managing kitchen production, food quality control, staffing, inventory, customer service, and compliance with corporate standards and increasingly scrutinized California labor laws.

CEO
Elizabeth Williams
Founded
1989
FDD year
2025
States available
7

Item 7 · what it costs

The Vitals

Total investment
$794K – $2.7M
All-in to open one unit
Liquid capital
$25K – $100K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Net Sales · typical 6–8%
Ad fund
5.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.2M
Per unit, per year
Median gross sales
$2.1M
Item 19 type
Net Sales
Sample size
489 units
vs category median 15 · large
Range (low → high)
$556K$5.6M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank45th
vs Food & Beverage - Full Service peers
Investment cost rank82th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank95th
vs Food & Beverage - Full Service peers
Risk score rank18th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
498
Opened
3
Last reporting year
Closed
1
Turnover rate
0.2%
Company-owned
173
Corporate units in the system
% franchised
65%
vs corporate-owned
Net growth (yr3)
+0.6%
Net unit change last year
3-yr CAGR
+7.6%
Compounded over last 3 years
2023
325+3
Franchised units
2024
323
Franchised units
2025
302
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
54
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

El Pollo Loco presents high-risk investment characteristics: negligible unit growth, withheld profitability data, going concern uncertainty, and widespread litigation affecting shareholders, franchisees, employees, and the company itself.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDStagnant unit growth (0.6% YoY) indicates system maturity or decline, not expansion opportunity
  2. 02MEDNo disclosed average net income despite $2.2M average revenue raises profitability concerns and suggests Item 19 earnings claims are withheld for a reason
  3. 03HIGHExtensive multi-front litigation including shareholder derivative actions alleging breach of fiduciary duty, securities fraud, labor law violations, and territorial disputes signals governance and operational problems
  4. 04HIGHFalse Going Concern status indicates the franchisor has serious financial or operational viability questions
  5. 05MEDHigh initial investment range ($793K-$2.7M) combined with undisclosed profitability and stagnant growth creates unfavorable risk-reward ratio

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
20 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
6
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

POS system
Oracle Micros
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(678) 795-••••
P. O. Box
GA
(714) 666-••••
CA
(909) 882-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

El Pollo Loco · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above