FranchiseVerdict
Pure Sweat Studios logo
FV-02069·STRONGExcellent91

Pure Sweat Studios

Health & Wellness - OtherFranchising since 2022Website
Investment
$573K – $889K
88th pct Other
Avg revenue
$509K
17th pct Other
Royalty
6.0%
16th pct Other
Units
11
42nd pct Other
SBA default

Bottom line

  • Total investment $573K – $889K including a $45K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $509K/year (median $492K).
  • Rated STRONG with a risk score of 52/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pure Sweat Studios LLC
Incorporated in
Tennessee
HQ
5133 Harding Pike, Suite B-10, Unit 283, Nashville, Tennessee 37205
Auditor
Kezos & Dunlavy, LLC
Audited financials
Franchisor revenue
$226K
vs $365K prior year
⚠ Going-concern note
Disclosed in FDD 2026
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pure Sweat Studios unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $509,033
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $573K–$889K
Working capital
$
FDD reports $20K–$30K

Unlevered ROIC · per unit

15%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$112K
EBITDA margin
22.0%
Total invested
$756K
Payback
81 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Pure Sweat Studios units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.5M

on $7.6M purchase

Total debt

$6.1M

SBA $3.8M + senior + seller note

Overview

About

Pure Sweat Studios operates boutique fitness studios offering group fitness classes (likely HIIT, strength, or cardio-focused workouts). Franchisees manage daily studio operations including class scheduling, instructor hiring/training, member retention, retail sales, and marketing to build recurring monthly membership revenue.

CEO
Candice Bruder
Founded
2021
FDD year
2026
States available
7

Item 7 · what it costs

The Vitals

Total investment
$573K – $889K
All-in to open one unit
Liquid capital
$20K – $30K
Cash you must have on hand
Franchise fee
$45K
Royalty
6.0%
percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$509K
Per unit, per year
Median gross sales
$492K
Item 19 type
Actual Performance of Franchise Outlets
Sample size
7 units
vs category median 12
Range (low → high)
$295K$818K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank17th
vs Health & Wellness - Other peers
Investment cost rank88th
Lower investment ranks lower (better)
Royalty rate rank16th
Lower royalty = lower percentile (better)
Unit count rank42th
vs Health & Wellness - Other peers
Risk score rank24th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
11
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+22.2%
Net unit change last year
3-yr CAGR
+57.1%
Compounded over last 3 years
2024
11+2
Franchised units
2025
9
Franchised units
2026
7
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 7 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 7 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Early-stage fitness franchise with unproven unit economics, material financial disclosure gaps, and high capital requirements relative to system size and growth rate.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — unable to validate profitability claims against $509k avg revenue
  2. 02MINORHigh initial investment ($573k–$889k) with only 22.2% YoY unit growth suggests slow scaling and unproven unit economics
  3. 03MINORRoyalty structure (6% of gross) provides no margin cushion if revenue underperforms — franchisee bears full downside
  4. 04MEDOnly 11 units system-wide indicates early-stage franchise with limited operational maturity and case study data
  5. 05MEDRevenue figure ($509k avg) lacks context: unclear if this is median, mean, or if it includes failed/closed locations

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Tennessee

Item 11

Training & Operations

Classroom training
25 hrs
On-the-job training
25 hrs
POS system
Mindbody
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

11 numbers

Locked
(435) 602-••••
UT
(615) 964-••••
TN
(615) 661-••••
TN

One-time purchase · CSV download · Validation questions included

FDD download

Pure Sweat Studios · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above