FranchiseVerdict
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FV-02068·MODERATEExcellent91

Pure Maintenance

Cleaning - Commercial & JanitorialFranchising since 2025Website
Investment
$86K – $127K
36th pct Commercial & …
Avg revenue
$549K
27th pct Commercial & …
Royalty
6.0%
10th pct Commercial & …
Units
1
1st pct Commercial & …
SBA default

Bottom line

  • Total investment $86K – $127K including a $60K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $549K/year. Estimated payback in 0.8 years.
  • Rated MODERATE with a risk score of 67/100.
  • Emerging franchise — only 1 year of franchising with 1 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pure Maintenance Franchising, LLC
Incorporated in
Utah
HQ
334 Marshall Way, Ste D, Layton, UT 84041
Auditor
Naper CPA Group
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pure Maintenance unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $548,837
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $86K–$127K
Working capital
$
FDD reports $10K–$20K

Unlevered ROIC · per unit

50%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$60K
EBITDA margin
11.0%
Total invested
$122K
Payback
24 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Pure Maintenance units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$439K

on $2.2M purchase

Total debt

$1.8M

SBA $1.1M + senior + seller note

Overview

About

Pure Maintenance franchisees operate janitorial and commercial cleaning services, providing regular maintenance contracts to office buildings, retail spaces, and commercial facilities. Day-to-day operations involve managing cleaning crews, scheduling recurring service visits, invoicing clients, and maintaining equipment—typically starting as owner-operators before scaling to manage multiple teams.

CEO
Brandon Adams
Founded
2024
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$86K – $127K
All-in to open one unit
Liquid capital
$10K – $20K
Cash you must have on hand
Franchise fee
$60K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
0.8 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$549K
Per unit, per year
Median gross sales
Item 19 type
Actual (Company Owned Outlet)
Sample size
1 units
vs category median 32 · small
Transparency
8 / 5
vs category median 4 / 5 · above
Revenue rank27th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank36th
Lower investment ranks lower (better)
Royalty rate rank10th
Lower royalty = lower percentile (better)
Unit count rank1th
vs Cleaning - Commercial & Janitorial peers
Risk score rank81th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 3 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 3 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

67
Risk · 0-100
MODERATE67 / 100

Pure Maintenance presents HIGH RISK due to going concern status, single-unit franchise system, unclear growth trajectory, and questionable financial sustainability despite moderate unit-level profitability metrics.

Score breakdown · what drove the 67 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates the franchisor may have financial stability issues or undisclosed operational problems
  2. 02MEDOnly 1 unit disclosed — suggests either a brand-new system, collapsed franchisee base, or data reporting issue; impossible to validate system viability
  3. 03MINORNo growth trajectory provided — cannot assess whether franchise is expanding, stagnant, or contracting
  4. 04MINORHigh franchise fee ($59,900) relative to single unit example — creates significant sunk cost risk if unit underperforms
  5. 05MINORItem 19 financial performance data appears to represent a single outlier unit, not system averages — $548K revenue and $133K net may not be replicable
  6. 06MINORProtected territory provided but only 1 operating unit raises questions about territorial enforcement capability and franchisor's commitment to multi-unit development
  7. 07HIGHNo litigation disclosed may indicate inadequate disclosure rather than absence of disputes in a struggling system

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based specified by zip codes, county or city lines
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Utah

Item 11

Training & Operations

Classroom training
23 hrs
On-the-job training
26 hrs
POS system
Housecall Pro
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

14 numbers

Locked
(410) 576-••••
CA
(212) 416-••••
CA
(808) 586-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Pure Maintenance · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above