Power Trucks USAFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Power Trucks USA franchise requires a total initial investment of $224K – $463K, including a $40K franchise fee and an ongoing 6.0% royalty[2]. Per the 2023 FDD, average unit revenue was $2.5M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2023 FDD issuance
Overview
- Investment
- $224K – $463K
- 25th pct Automotive
- Avg gross sales
- $2.5M
- 21st pct Automotive
- Royalty
- 6.0%
- 8th pct Automotive
- Units
- 1
- 0th pct Automotive
- SBA default
- N/A
Quick verdict · Automotive · color = vs category peers
Green = >15% above Automotive avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 7.2x in gross revenue, well above the typical 1.5-2.5x range.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
69% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $224K – $463K including a $40K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $2.5M/year, with an estimated 69% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 35/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Power Trucks USA Franchising LLC
- Parent company
- Whitecap Enterprises II, LLC
- CEO title
- Founder and Chief Executive Officer
- Jeremiah Fiel
- CEO experience
- 19 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 156 Alexandria Pike, Warrenton, Virginia 20186
- Auditor
- Reese CPA LLC
- Audited financials
- Franchisor revenue
- $0
- vs $0 prior year
- ⚠ Going-concern note
- Disclosed in FDD 2023
- Status as of 2023; may have been resolved in a later filing we don't yet have.
Overview
About
Power Trucks USA franchisees operate mobile truck customization and aftermarket service centers, performing modifications such as lift kits, performance upgrades, exterior customization, and truck accessories. Daily operations typically include customer consultations, technical installations, parts inventory management, and direct customer service delivery.
- CEO
- Jeremiah Fiel
- Headquarters
- VA
- Founded
- 2020
- FDD year
- 2023
- States available
- 1
FDD Item 7 · 2023 filing · 16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $40K | $40K | |
| Construction, Leasehold Improvements, Furniture and Fixtures | $10K | $75K | |
| Lease Deposits - Three Months | $12K | $24K | |
| Equipment | $60K | $150K | |
| Signage | $2K | $4K | |
| Computer, Software and Point of Sale System | $2K | $6K | |
| Grand Opening Marketing | $1K | $2K | |
| Initial Inventory | $15K | $25K | |
| Utility Deposits | $1K | $2K | |
| Insurance Deposits - 12 Months | $657 | $2K | |
| Travel for Initial Training | $2K | $5K | |
| Professional Fees | $3K | $5K | |
| Licenses and Permits | $50 | $500 | |
| Printing, Stationery and Office Supplies | $800 | $2K | |
| Tint Training Fee | $1K | $2K | |
| Additional Funds - Three Months | $74K | $120K | |
| Total initial investment | $224K | $463K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$445K
18.0% margin
Unlevered ROIC
101%
EBITDA / total invested capital
Payback
12 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $224K – $463K
- Better than avg vs category
- Liquid capital req'd
- $74K – $120K
- Better than avg vs category
- Franchise fee
- $40K – $40K
- Better than avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
- Payback period
- 1.5 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $500 |
| Training fee | $300 |
| Transfer fee | $20K |
| Renewal fee | $10K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $2.5M
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $236K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 68.6%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Company-owned
- Sample size
- 1 units
- vs category median 70 · small
- Range (low → high)
- $2.4M→$2.6M
- Cohort dispersion (min → max)
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 221 Automotive brands
Revenue is 7.2x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Automotive averages
How Power Trucks USA Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 5
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Single-unit franchise with unverified financial claims, high investment requirements, and zero demonstrable growth creates significant uncertainty about replicability and franchisee success probability.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Reese CPA LLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 35 / 100 rating
- 01MINOROnly 1 unit in system creates extreme selection bias in financial data and zero growth trajectory visibility
- 02MINORHigh investment range ($223K-$463K) with modest average net income ($235K) yields thin 51-105% ROI window
- 03MINORNo Item 19 financial performance representation limits ability to verify if $2.38M avg revenue is achievable or outlier
- 04MINORUnknown growth trajectory with single unit prevents assessment of system viability and scalability
- 05MINOR6% royalty on gross sales (not net) creates cash flow pressure during slow periods
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius or Population |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 10 mi |
| Territory population | 100,000 |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Fauquier County, Virginia |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 15 hrs
- On-the-job training
- 34 hrs
- Training location
- Warrenton, Virginia
- Field support
- 24 hrs/yr
- On-site visits per year
- POS system
- AutoLeap
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: AutoLeap
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Power Trucks USA franchise?
The total investment to open a Power Trucks USA franchise ranges from $224K – $463K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Power Trucks USA franchise owners earn?
According to Item 19 of the Power Trucks USA FDD, the average gross sales per unit is $2.5M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Power Trucks USA's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Power Trucks USA (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Power Trucks USA franchise locations are there?
As of their most recent FDD filing, Power Trucks USA has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is Power Trucks USA a good franchise to buy?
FranchiseVerdict rates Power Trucks USA as a A-grade franchise with a risk score of 35 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.