FranchiseVerdict
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FV-02005·MODERATEStandard76

PopUp Bagels

Food & Beverage - BakeryFranchising since 2024Website
Investment
$313K – $884K
55th pct Bakery
Avg revenue
70th pct Bakery
Royalty
6.0%
36th pct Bakery
Units
9
28th pct Bakery
SBA default

Bottom line

  • Total investment $313K – $884K including a $35K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
PUB Franchisor LLC
Parent company
PopUp Bagels Inc.
Incorporated in
Delaware
HQ
1391 Post Road E, #200, Westport, Connecticut 06880
Auditor
CohnReznick LLP
Audited financials
Franchisor revenue
$0
vs $53K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one PopUp Bagels unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $313K–$884K
Working capital
$
FDD reports $10K–$15K

Unlevered ROIC · per unit

12%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$611K
Payback
98 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

PopUp Bagels franchisees operate quick-service bagel shops, managing daily production, inventory, point-of-sale operations, and customer service. Operations likely focus on fresh bagel preparation, toasting, and sandwich assembly with rapid turnover in high-traffic locations.

CEO
Tory Bartlett
Founded
2021
FDD year
2025
States available
0

Item 7 · what it costs

The Vitals

Total investment
$313K – $884K
All-in to open one unit
Liquid capital
$10K – $15K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
9
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
9
Corporate units in the system
% franchised
0%
vs corporate-owned
Multi-unit owners
5.0%
2023
0+5
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Pre-revenue-disclosure franchise with minimal unit count and undisclosed financials presents elevated due diligence risk; viability cannot be assessed without Item 19 data.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINORNo Item 19 financial performance disclosure — unable to validate if average revenue/net income justify $312k-$884k investment
  2. 02MINORExtremely small unit count (9 locations) with unknown growth trajectory — suggests nascent or stalled system
  3. 03MINORWide investment range ($572k spread) without corresponding revenue benchmarks creates opacity on unit economics
  4. 04HIGHGoing Concern status is FALSE — ambiguous whether this refers to franchisor viability or other concerns
  5. 05MINOR6% royalty on weekly gross sales is structure-dependent risk; without Item 19, franchisees cannot assess profitability threshold

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Area of Protection
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Connecticut

Item 11

Training & Operations

Classroom training
10 hrs
On-the-job training
40 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

6 numbers

Locked
(213) 576-••••
Suite
CA
(415) 972-••••
One Sansome Street, Suite
CA
(619) 525-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

PopUp Bagels · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above