FranchiseVerdict
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FV-02003·CAUTIONExcellent86

Popbar

Food & Beverage - Ice Cream & DessertsFranchising since 2010Website
Investment
$217K – $461K
47th pct Ice Cream & D…
Avg revenue
59th pct Ice Cream & D…
Royalty
6.0%
27th pct Ice Cream & D…
Units
16
44th pct Ice Cream & D…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $217K – $461K including a $35K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 74/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pop Bar Franchising LLC
Incorporated in
New York
HQ
15 West 38th Street, New York, New York 10018
Auditor
Ira D. Ganzfried, CPA
Audited financials
Franchisor revenue
$422K
vs $460K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Popbar unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $217K–$461K
Working capital
$
FDD reports $10K–$50K

Unlevered ROIC · per unit

20%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$369K
Payback
59 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Popbar franchisees operate fast-casual gelato and sorbet dessert shops, selling hand-crafted frozen treats served on wooden sticks or in cups. Day-to-day operations include product production, customer service, inventory management, and location-based retail sales in shopping centers or high-traffic areas.

CEO
Reuben Ben Jehuda
Founded
2010
FDD year
2023
States available
8

Item 7 · what it costs

The Vitals

Total investment
$217K – $461K
All-in to open one unit
Liquid capital
$10K – $50K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
16
Opened
0
Last reporting year
Closed
5
Turnover rate
31.3%
Company-owned
1
Corporate units in the system
% franchised
94%
vs corporate-owned
Net growth (yr3)
-25.0%
Net unit change last year
3-yr CAGR
-21.1%
Compounded over last 3 years
2021
15-5
Franchised units
2022
20
Franchised units
2023
19
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

74
Risk · 0-100
CAUTION74 / 100

Popbar exhibits high-risk characteristics with a collapsing unit base (-25% YoY), undisclosed financials, fraud-adjacent litigation, and questionable franchisor solvency—making it unsuitable for most franchise investors.

Score breakdown · what drove the 74 / 100 rating

  1. 01MED25% unit decline YoY (16 units) indicates system contraction and potential franchisee dissatisfaction
  2. 02HIGHLitigation involving fraud and unjust enrichment claims suggests franchisor-franchisee trust issues and possible operational/contractual problems
  3. 03MINORNo Item 19 (average revenue/profit disclosure) prevents validation of investment ROI claims
  4. 04HIGHGoing concern status is False, indicating potential financial instability at corporate level
  5. 05MINORHigh initial investment ($217k-$461k) combined with 6% royalty creates significant break-even pressure in declining system
  6. 06MINORSettlement of $17,500 (41% of claimed $42,500) suggests franchisor liability but weak legal position

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
6 hrs
On-the-job training
16 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

24 numbers

Locked
(713) 931-••••
TX
(714) 215-••••
CA
(916) 538-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Popbar · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above