FranchiseVerdict
MyWay Mobile Storage logo
FV-01728·CAUTIONExcellent81FDD 2022

MyWay Mobile Storage

OtherFranchising since 2009Website
Investment
$238K – $834K
69th pct Other
Avg revenue
50th pct Other
Royalty
3.0%
2nd pct Other
Units
6
30th pct Other
SBA default

Bottom line

  • Total investment $238K – $834K including a $40K franchise fee, 3.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 76/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
MW EQUITY, INC.
Incorporated in
Michigan
HQ
3696 Northridge Drive NW, Suite 20, Grand Rapids, Michigan 49544
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$556K
vs $490K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one MyWay Mobile Storage unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $238K–$834K
Working capital
$
FDD reports $53K–$62K

Unlevered ROIC · per unit

23%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$135K
EBITDA margin
18.0%
Total invested
$594K
Payback
53 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

MyWay Mobile Storage franchisees operate a mobile storage rental business where customers rent portable storage containers for residential or commercial use. Franchisees manage container logistics, customer acquisition, billing, and site operations within a protected territory. Day-to-day activities include scheduling deliveries, managing inventory of portable containers, handling customer service, and maintaining the fleet.

CEO
Stuart B. Hill
Founded
2008
FDD year
2022
States available
6

Item 7 · what it costs

The Vitals

Total investment
$238K – $834K
All-in to open one unit
Liquid capital
$53K – $62K
Cash you must have on hand
Franchise fee
$40K
Royalty
3.0%
Adjusted Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
6
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
16.7%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2020
6±0
Franchised units
2021
6
Franchised units
2022
6
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 33 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 33 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

76
Risk · 0-100
CAUTION76 / 100

MyWay Mobile Storage presents high risk due to minimal system size (6 units), undisclosed unit economics, going concern status, and insufficient franchisor financial stability to support franchisees.

Score breakdown · what drove the 76 / 100 rating

  1. 01MINOROnly 6 units in system with unknown growth trajectory suggests minimal brand traction and uncertain scalability
  2. 02MINORNo average revenue or net income disclosure (no Item 19) prevents assessment of actual franchisee profitability and ROI
  3. 03MINORHigh initial investment range ($238K-$833K) combined with $1,000 minimum monthly royalty creates significant fixed cost burden with unproven unit economics
  4. 04HIGHGoing concern status is FALSE — indicates potential financial distress or structural viability issues at franchisor level
  5. 05MEDExtremely limited franchisee base (6 units) means minimal support infrastructure, peer network, and franchisor resources for training and operational assistance
  6. 06MINOR20-year term locks franchisees into agreement with young, unproven brand lacking performance history

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based geographic area
Protected territory
Yes
Initial term
20 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Michigan

Item 11

Training & Operations

Classroom training
37 hrs
On-the-job training
43 hrs
POS system
QuickBooks Online and Salesforce.com
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

38 numbers

Locked
(207) 791-••••
Timothy J. Bryant, Esq. Preti Flaherty P.O. Box
ME
(303) 810-••••
Connor Dolan, Managing Member
CO
(435) 659-••••
James Larson, President
UT

One-time purchase · CSV download · Validation questions included

FDD download

MyWay Mobile Storage · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above