FranchiseVerdict
Pink Zebra Moving logo
FV-01955·STRONGExcellent100

Pink Zebra Moving

Business Services - Shipping & PostalFranchising since 2022Website
Investment
$131K – $249K
86th pct Shipping & Po…
Avg revenue
$845K
14th pct Shipping & Po…
Royalty
7.0%
21st pct Shipping & Po…
Units
14
21st pct Shipping & Po…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $131K – $249K including a $30K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $845K/year (median $941K). Estimated payback in 3.1 years.
  • Rated STRONG with a risk score of 46/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pink Zebra Moving, LLC
Incorporated in
Alabama
HQ
505 20th Street North, Suite 1010, Birmingham, AL 35203
Auditor
Warren Averett, LLC
Audited financials
Franchisor revenue
$876K
vs $1.8M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pink Zebra Moving unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $844,608
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $131K–$249K
Working capital
$
FDD reports $12K–$35K

Unlevered ROIC · per unit

28%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$59K
EBITDA margin
7.0%
Total invested
$213K
Payback
43 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Pink Zebra Moving franchisees operate full-service residential and commercial moving companies, handling packing, loading, transportation, and unloading of customer goods within protected territories. Day-to-day activities include managing crews, scheduling moves, customer acquisition/retention, vehicle maintenance, and compliance with franchisor operational standards.

CEO
Ron Holt
Founded
2020
FDD year
2025
States available
9

Item 7 · what it costs

The Vitals

Total investment
$131K – $249K
All-in to open one unit
Liquid capital
$12K – $35K
Cash you must have on hand
Franchise fee
$30K
Royalty
7.0%
Gross Revenue · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
3.1 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$845K
Per unit, per year
Median gross sales
$941K
Item 19 type
Booked Revenue, Expenses, and Net Operating Income
Sample size
3 units
vs category median 32 · small
Range (low → high)
$527K$1.1M
Cohort dispersion
Transparency
8 / 5
vs category median 3 / 5 · above
Revenue rank14th
vs Business Services - Shipping & Postal peers
Investment cost rank86th
Lower investment ranks lower (better)
Royalty rate rank21th
Lower royalty = lower percentile (better)
Unit count rank21th
vs Business Services - Shipping & Postal peers
Risk score rank0th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
14
Opened
9
Last reporting year
Closed
4
Turnover rate
28.6%
Company-owned
1
Corporate units in the system
% franchised
93%
vs corporate-owned
Net growth (yr3)
+44.4%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
13+4
Franchised units
2024
9
Franchised units
2025
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
26
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

46
Risk · 0-100
STRONG46 / 100

Early-stage franchise system with litigation history, weak unit economics, and opacity around franchisee profitability—suitable only for well-capitalized operators who can survive extended breakeven periods.

Score breakdown · what drove the 46 / 100 rating

  1. 01HIGHRecent litigation history: Two franchisor-initiated mediations in 2024-2025 suggest operational or compliance disputes
  2. 02MINORWeak unit growth trajectory: 44.4% YoY growth from only 14 units indicates small absolute base and potential volatility
  3. 03MINORLow average net income: $61,711 on $844,608 revenue = 7.3% net margin, leaving minimal cushion after 7% royalty
  4. 04MINORNo Item 19 financial data disclosure creates opacity on actual franchisee profitability claims
  5. 05MINORTiered royalty structure (7%→6%→5%) incentivizes top-line growth over profitability, misaligning franchisor-franchisee interests
  6. 06MINORHigh investment-to-net-income ratio: $131k-$249k startup costs vs. $61k average annual net income = 2.1-4.0 year payback minimum

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Alabama

Item 11

Training & Operations

Classroom training
33 hrs
On-the-job training
40 hrs
POS system
SmartMoving
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

38 numbers

Locked
(615) 866-••••
GA
(517) 335-••••
MD
(706) 341-••••
NC

One-time purchase · CSV download · Validation questions included

FDD download

Pink Zebra Moving · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above