FranchiseVerdict
Mugshots Grill & Bar logo
FV-01713·STRONGExcellent81

Mugshots Grill & Bar

Food & Beverage - Full ServiceFranchising since 2017Website
Investment
$848K – $1.7M
83rd pct Full Service
Avg revenue
$2.2M
45th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
22
55th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $848K – $1.7M including a $50K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $2.2M/year (median $2.0M).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
CRS Franchising, LLC
Incorporated in
Mississippi
HQ
22 Millbranch Suite 800, Hattiesburg, Mississippi 39402

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Mugshots Grill & Bar unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,172,000
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $848K–$1.7M
Working capital
$
FDD reports $15K–$24K

Unlevered ROIC · per unit

28%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$369K
EBITDA margin
17.0%
Total invested
$1.3M
Payback
43 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Mugshots Grill & Bar units return on equity?

Edit assumptions

Equity IRR · 5-yr

28.6%

3.51× MOIC

Year-1 DSCR

2.84×

EBITDA ÷ debt service

Equity required

$10.2M

on $21.7M purchase

Total debt

$11.5M

SBA $5.0M + senior + seller note

SBA 7(a) request ($10.9M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate casual dining establishments serving grilled food and alcoholic beverages, managing kitchen and bar operations, staff scheduling, inventory, and customer service across a dine-in location. Daily responsibilities include food preparation oversight, beverage management, point-of-sale operations, and maintaining brand standards across marketing and service delivery.

CEO
Ron Savell
Founded
2004
FDD year
2024
States available
3

Item 7 · what it costs

The Vitals

Total investment
$848K – $1.7M
All-in to open one unit
Liquid capital
$15K – $24K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.2M
Per unit, per year
Median gross sales
$2.0M
Item 19 type
Average Net Sales
Sample size
20 units
vs category median 15
Range (low → high)
$1.2M$3.4M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank45th
vs Food & Beverage - Full Service peers
Investment cost rank83th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank55th
vs Food & Beverage - Full Service peers
Risk score rank18th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
22
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
6
Corporate units in the system
% franchised
73%
vs corporate-owned
Net growth (yr3)
+6.7%
Net unit change last year
3-yr CAGR
+14.3%
Compounded over last 3 years
2022
16+2
Franchised units
2023
15
Franchised units
2024
14
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 3 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 3 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Undisclosed profitability metrics combined with modest growth and high capital requirements create material uncertainty around franchisee ROI and system viability.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed despite $2.17M average revenue claim — inability to verify profitability and actual franchisee performance
  2. 02MEDSlow unit growth of 6.7% YoY with only 22 units suggests limited scalability and potential market saturation concerns
  3. 03MEDHigh capital requirement ($848K-$1.73M) relative to disclosed average revenue creates significant payback period risk without net income transparency
  4. 04MEDSmall franchise system (22 units) indicates limited operational infrastructure and support resources compared to established brands
  5. 05MINOR5% royalty on gross sales (not net) means franchisees pay regardless of profitability, creating cash flow stress in low-margin quarters

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic area
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Mississippi

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

12 numbers

Locked
(601) 329-••••
MS
(601) 818-••••
MS
(601) 408-••••
MS

One-time purchase · CSV download · Validation questions included

FDD download

Mugshots Grill & Bar · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above