Max’s Restaurant Cuisine Of The Philippines®Franchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® franchise requires a total initial investment of $729K – $1.8M, including a $50K franchise fee and an ongoing 5.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: C. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $729K – $1.8M
- 40th pct Service Resta…
- Avg gross sales
- N/A
- 28th pct Service Resta…
- Royalty
- 5.0%
- 7th pct Service Resta…
- Units
- 24
- 29th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system contracted 6% year-over-year. Investigate why units are closing.
Bottom line
- Total investment $729K – $1.8M including a $50K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict C (Average) with a risk score of 65/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- eMax’s, LLC
- Parent company
- M Food Concepts, Inc.
- Incorporated in
- CO
- HQ
- 1350 Pine St., Suite 6, Boulder, CO 80302
- Auditor
- MIDDLEMIST, CROUCH & COMPANY, CPA's PC
- Audited financials
- Franchisor revenue
- $1.7M
- vs $1.7M prior year
Overview
About
Franchisees operate Filipino casual dining restaurants featuring signature dishes (sisig, adobo, lumpia) in sit-down or fast-casual formats. Day-to-day operations include kitchen management, front-of-house service, inventory/procurement of Filipino ingredients, staff scheduling, and marketing within their assigned territory (though unprotected). Revenue depends on foot traffic, average check size, and local Filipino/ethnic community density.
- CEO
- William E. Rodgers
- Headquarters
- CO
- Founded
- 2000
- FDD year
- 2025
- States available
- 9
FDD Item 7 · 2025 filing · 14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Initial Rent Deposit | $6K | $27K | |
| Utility Deposits | $2K | $5K | |
| Leasehold Improvements and Fixtures | $300K | $1.2M | |
| Initial Inventory | $20K | $35K | |
| Insurance | $12K | $26K | |
| Training Expenses | $15K | $25K | |
| Grand Opening Advertising | $5K | $10K | |
| Office Equipment and Supplies | $4K | $7K | |
| Kitchen Equipment and Supplies | $250K | $350K | |
| Legal and Accounting Fees | $5K | $5K | |
| Licenses and Permits | $15K | $30K | |
| POS System | $15K | $30K | |
| Additional Funds | $30K | $40K | |
| Total initial investment | $729K | $1.8M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $729K – $1.8M
- Better than avg vs category
- Liquid capital req'd
- $30K – $40K
- Better than avg vs category
- Franchise fee
- $15K – $50K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Sales · typical 6–8%
- Ad fund
- 0.5%
- typical 3–5%
- Total fee load
- 5.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 0.5% of gross sales |
| Transfer fee | $25K |
| Renewal fee | $8K |
| Total fee load | 5.5% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Full-Service Restaurants averages
How Max’s Restaurant Cuisine Of The Philippines® Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 24
- Opened
- 1
- Last reporting year
- Closed
- 2
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 8.3%
- Company-owned
- 8
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
- Net growth (yr3)
- -5.9%
- Net unit change last year
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 1
- Transfers (3yr)
- 0
- Continuity rate
- 88.9%
- Units that stayed open
- Termination rate
- 6.3%
- Franchisor-initiated terminations
- Ceased ops
- 12.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining system (−5.9% YoY), unprotected territory, going concern issues, and zero financial transparency create unquantifiable downside risk unsuitable for most investors.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $100,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · MIDDLEMIST, CROUCH & COMPANY, CPA's PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 65 / 100 rating
- 01MINORSystem contraction of 5.9% YoY (24 units) indicates declining franchisee viability and potential unit closures
- 02HIGHGoing Concern status = FALSE signals franchisor financial distress or operational uncertainty per FDD Item 1
- 03MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or benchmark unit economics
- 04MINORUnprotected territory creates cannibalization risk; new franchisees may compete directly with existing units
- 05MINORHigh investment range ($729K–$1.84M) with no average unit volume data means franchisees cannot assess payback period
- 06MINOR5-year term is shorter than industry standard (10 years), increasing renewal/relocation uncertainty
- 07MINOR5% royalty combined with unknown operating costs creates cash flow blind spot for ROI modeling
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Colorado |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 48 hrs
- On-the-job training
- 160 hrs
- Training location
- On-site and corporate
- POS system
- NCR ALOHA; CLOVER
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: NCR ALOHA; CLOVER
Item 20 · call current owners
Franchisee Contacts
50 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® franchise?
The total investment to open a MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® franchise ranges from $729K – $1.8M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® franchise owners earn?
MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is MAX’S RESTAURANT CUISINE OF THE PHILIPPINES®'s franchise failure rate?
SBA 7(a) loan charge-off data is not available for MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® franchise locations are there?
As of their most recent FDD filing, MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® has 24 total units in the United States, including 16 franchised units and 8 company-owned units. 1 new units were opened in the latest reporting year.
Is MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® a good franchise to buy?
FranchiseVerdict rates MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® as a C-grade franchise with a risk score of 65 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.