Max’s Restaurant Cuisine Of The Philippines®
Formerly known as Emaxs
Bottom line
- Total investment $729K – $1.8M including a $50K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 71/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® unit return on the cash you put in?
Unlevered ROIC · per unit
10%
Below typical band (30–60%)
Overview
About
Franchisees operate Filipino casual dining restaurants featuring signature dishes (sisig, adobo, lumpia) in sit-down or fast-casual formats. Day-to-day operations include kitchen management, front-of-house service, inventory/procurement of Filipino ingredients, staff scheduling, and marketing within their assigned territory (though unprotected). Revenue depends on foot traffic, average check size, and local Filipino/ethnic community density.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining system (−5.9% YoY), unprotected territory, going concern issues, and zero financial transparency create unquantifiable downside risk unsuitable for most investors.
Score breakdown · what drove the 71 / 100 rating
- 01MINORSystem contraction of 5.9% YoY (24 units) indicates declining franchisee viability and potential unit closures
- 02HIGHGoing Concern status = FALSE signals franchisor financial distress or operational uncertainty per FDD Item 1
- 03MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or benchmark unit economics
- 04MINORUnprotected territory creates cannibalization risk; new franchisees may compete directly with existing units
- 05MINORHigh investment range ($729K–$1.84M) with no average unit volume data means franchisees cannot assess payback period
- 06MINOR5-year term is shorter than industry standard (10 years), increasing renewal/relocation uncertainty
- 07MINOR5% royalty combined with unknown operating costs creates cash flow blind spot for ROI modeling
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
50 numbers
One-time purchase · CSV download · Validation questions included
FDD download
MAX’S RESTAURANT CUISINE OF THE PHILIPPINES® · FDD (2025) PDF