FranchiseVerdict
Moe’s Southwest Grill logo
FV-01662·STRONGExcellent95

Moe’s Southwest Grill

Food & Beverage - Full ServiceFranchising since 2001Website
Investment
$745K – $1.8M
81st pct Full Service
Avg revenue
$1.2M
25th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
612
95th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $745K – $1.8M including a $31K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.2M/year (median $1.2M).
  • Rated STRONG with a risk score of 48/100. SBA loan default rate of 0.0% across 104 loans (below the industry average).
  • System contracting at -7.9% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Moe’s Franchisor SPV LLC
Parent company
GoTo Foods LLC
Incorporated in
Delaware
HQ
5620 Glenridge Drive NE, Atlanta, Georgia 30342
Auditor
Grant Thornton LLP
Audited financials
Franchisor revenue
$259.8M
vs $299.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Moe’s Southwest Grill unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,225,863
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $745K–$1.8M
Working capital
$
FDD reports $25K–$53K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$184K
EBITDA margin
15.0%
Total invested
$1.3M
Payback
86 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Moe’s Southwest Grill units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$2.0M

on $9.8M purchase

Total debt

$7.8M

SBA $4.9M + senior + seller note

Overview

About

Franchisees operate Moe's Southwest Grill locations, managing fast-casual restaurant operations that serve customizable Mexican-inspired bowls, burritos, and tacos. Day-to-day responsibilities include food preparation, inventory management, staffing, customer service, and marketing within their protected territory. Franchisees are responsible for lease negotiation, permitting, labor compliance, and achieving the $1.23M average revenue benchmark while paying 5% royalties to the franchisor.

CEO
James (Jim) E. Holthouser
Founded
2017
FDD year
2024
States available
36

Item 7 · what it costs

The Vitals

Total investment
$745K – $1.8M
All-in to open one unit
Liquid capital
$25K – $53K
Cash you must have on hand
Franchise fee
$31K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.2M
Per unit, per year
Median gross sales
$1.2M
Item 19 type
Average Net Sales (Quartiles)
Sample size
496 units
vs category median 15 · large
Range (low → high)
$433K$3.1M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank25th
vs Food & Beverage - Full Service peers
Investment cost rank81th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank95th
vs Food & Beverage - Full Service peers
Risk score rank12th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
612
Opened
12
Last reporting year
Closed
37
Turnover rate
6.0%
Company-owned
6
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
-4.7%
Net unit change last year
3-yr CAGR
-7.9%
Compounded over last 3 years
2022
606-30
Franchised units
2023
636
Franchised units
2024
658
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 8 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 8 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
104
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

48
Risk · 0-100
STRONG48 / 100

Moe's presents caution-level risk: declining unit economics, significant franchisor-franchisee litigation, opaque profitability data, and high capital requirements create meaningful downside exposure despite protected territories.

Score breakdown · what drove the 48 / 100 rating

  1. 01MINORDeclining unit count (-4.7% YoY) indicates system contraction and potential franchisee struggles
  2. 02HIGHActive litigation with Taylor Investment Partners II involving breach of contract and nonrenewal claims suggests franchisor-franchisee relationship deterioration
  3. 03MEDNet Income not disclosed in Item 19 prevents ROI validation; only average revenue of $1.23M provided without profitability data
  4. 04MINORHigh investment range ($745K-$1.82M) requires strong returns, but profitability metrics unavailable for due diligence
  5. 05HIGH20-year term is lengthy commitment with litigation precedent showing disputes over renewal rights
  6. 06HIGHTrademark infringement claims in litigation indicate potential brand protection issues affecting franchisee value

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
50 hrs
On-the-job training
150 hrs
POS system
POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

97 numbers

Locked
(760) 385-••••
CA
(860) 574-••••
CT
(386) 532-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Moe’s Southwest Grill · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above